A top-level look at why using social media for your business can be valuable, with basic tips using it to build brand.

1. vortexmiami.com | connecting brands with customers by design
Social
Media
and
Your
Business

2. vortexmiami.com | connecting brands with customers by design
Why so
“cray-cray”
about
social media?

3. vortexmiami.com | connecting brands with customers by designvortexmiami.com | connecting brands with customers by design
Practical Reasons
1. Announce successes
2. Announce activities
3. Announce opportunities
4. Connect and interact with friends
5. Target prospects and leads
6. Research people and brands
7. Promote a brand
8. Assassinate a brand
9. Relatively low cost

4. vortexmiami.com | connecting brands with customers by designvortexmiami.com | connecting brands with customers by design
Emotional Reasons
1. Find like-minded people
2. Show you’re a member of the club
3. Dive into distraction
4. Generate sympathy
5. Have a say in the matter
6. Avoid responsibility
7. Complain out loud

5. vortexmiami.com | connecting brands with customers by design
Why do it?

6. vortexmiami.com | connecting brands with customers by design
A method of
enhancing
your brand

7. vortexmiami.com | connecting brands with customers by design
Cheap way to
micro-target
audiences

8. vortexmiami.com | connecting brands with customers by design
Builds
digital roadways
to your
business!

9. vortexmiami.com | connecting brands with customers by design
Leverages
Owned and Earned
Media

10. vortexmiami.com | connecting brands with customers by design
Drives traffic
and revenue
to your brand!

11. vortexmiami.com | connecting brands with customers by design
All roads can lead to
your brand
Brand

12. vortexmiami.com | connecting brands with customers by design
Use social media to
change perceptions
Friend/
Vendor
Trusted
Advisor

13. vortexmiami.com | connecting brands with customers by design
Tip 1:
Choose your
social media
wisely

14. vortexmiami.com | connecting brands with customers by design
Dialogue
Relevant
Connecting
Empathy
Original
Community
Skews
older
Entities & Personal

15. vortexmiami.com | connecting brands with customers by design
Text-driven
w/ imageryBusiness
Community
Interest
Groups
Showcase
Pages (paid)
Great for
prospecting
Broad
demographic

16. vortexmiami.com | connecting brands with customers by design
Distribute
Evangelize
Educate
Part of
LinkedIn
Point of View
Brand or
Personal

17. vortexmiami.com | connecting brands with customers by design
Minimal
Dialogue
Activities
Interests
Posts get
emailed to followers
Insights

18. vortexmiami.com | connecting brands with customers by design
Reviews
in SERP
Brand Pages
Verified
Powerful
for Retail
Listings
in SERP
Photos

19. vortexmiami.com | connecting brands with customers by design
Video
search engine
Popular
Extends
visit time
Encourages
Sharing
Engaging

20. vortexmiami.com | connecting brands with customers by design
Opinions,
not dialogue
News
Currency
Insights
Personal and
Brand Pages

21. vortexmiami.com | connecting brands with customers by design
Hobbies
Passions
Interests
How-to’s
Visually-
driven
Sharing, not
conversing
Brand and
Personal Pages

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Direct
messaging
Now!
Exhibitionists
Single image
or videos Trends
Stories
“Getting to be
commercial”
Phone-based

23. vortexmiami.com | connecting brands with customers by design
Expires
automatically
One-to-one
Stories for
large brands
No
“trail or prints” More
personal
but changing

24. vortexmiami.com | connecting brands with customers by design
Spend time
developing and
maintaining
profiles

25. vortexmiami.com | connecting brands with customers by design
Keep it current!
Photos, Awards,
Certifications
Publications
Keywords

26. vortexmiami.com | connecting brands with customers by design
Tip 2:
Build The Right
Audience

27. vortexmiami.com | connecting brands with customers by design
Make Waves
Study competitors
and larger brands
Offer helpful
content
Craft your
message
Participate,
encourage
comment
Avoid Politics
and Religion

28. vortexmiami.com | connecting brands with customers by design
Tip 3:
Good content
attracts and keeps
followers

29. vortexmiami.com | connecting brands with customers by designvortexmiami.com | connecting brands with customers by design
Reach vs engagement
It takes time and
the right content

30. vortexmiami.com | connecting brands with customers by design
Review results

31. vortexmiami.com | connecting brands with customers by design
Tip 4:
Don’t shoot
from the hip

32. vortexmiami.com | connecting brands with customers by designvortexmiami.com | connecting brands with customers by design
Understand your “buyers”
1. Prospects are doing broad research
2. Leads are evaluating
3. Buyers look for and expect: quality,
reliability and support
4. Brand champions look to be rewarded

33. vortexmiami.com | connecting brands with customers by design
Tip 5:
Have a
Strategy

34. vortexmiami.com | connecting brands with customers by design
Typical
social
media
strategy

35. vortexmiami.com | connecting brands with customers by design
What
you
should
do

36. vortexmiami.com | connecting brands with customers by designvortexmiami.com | connecting brands with customers by design
Win hearts, then minds
Focus on content with appeal
Karen drives traffic to her
personal page and then invites
new friends to a group and then
product website

37. vortexmiami.com | connecting brands with customers by design
It’s about quality
and interest

38. vortexmiami.com | connecting brands with customers by design
1 video
32,000 views
24 hours

39. vortexmiami.com | connecting brands with customers by design
Pick Any Three
Personal Relevant
Valuable
Interesting
Original
Truthful

40. vortexmiami.com | connecting brands with customers by design
Research
#hashtags
you may
be surprised

41. vortexmiami.com | connecting brands with customers by design
Tailor
every
post

42. vortexmiami.com | connecting brands with customers by design
You’re trying to
drive traffic

43. vortexmiami.com | connecting brands with customers by design
Tip 6:
Be Patient and
Consistent

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Thank you!

45. vortexmiami.com | connecting brands with customers by design
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