Worked on Live Project for 7 days and this slide will help you in getting the basic idea of a working in a Modern trade Business setup.

1. Maulana Azad National Institute of Technology, Bhopal

2.  24 Aug1910 – ITC incorporated under the name of
Imperial Tobacco Company of India Limited.ITC is
one of India’s foremost private sector companies
 ITC has a diversified presence in FMCG (Fast
Moving Consumer Goods), Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and
Information Technology.
 It is rapidly gaining market share even in its
nascent businesses of Packaged Foods &
Confectionery, Branded Apparel, Personal Care and
Stationery ITC.
ITC: Creating Enduring Value

3.  ITC is one of the countrys biggest foreign
exchange earners (US $2 billion in the last
decade)
 Ranks No. 4 among Indian listed Private Sector
Companies by market cap.
 Rated as one of India’s Most Respected
Companies (IMRB-Business world Survey 2006)
 Annual turnover is of the order US$2.4 billion
ITC.
 Traded as: BSE: 500875 BSE SENSEX
Constituent, Headquarters: Kolkata, West
Bengal, Chairman: Yogesh Chandler
Deveshwar
ITC: Creating Enduring Value

4.  Vision: Sustain ITC’s position as one of
India’s most valuable corporations through
world class performance, creating growing
value for the Indian economy and the
Company’s stakeholder.
 Mission: To enhance the wealth generating
capability of the enterprise in a globalizing
environment, delivering superior and
sustainable stakeholder value.
ITC: Creating Enduring Value

5. ITC: Creating Enduring Value

6. ITC: Creating Enduring Value

7.  To understand customer buying behavior regarding
ITC products.
 To get involve in high customer interaction to make
them aware about the combo offers and discounts
prevailing at the time.
 Direct selling.
 To provide demonstrations and details of products
to audience.
 Receiving customer’s feedback, complaints and
suggestions.
 To achieve targeted sales.
 Daily reporting to Area cordinator and Marketing
Manager of Bhopal.
ITC: Creating Enduring Value

8.  Planograms, Visual merchandising, wall fixtures, signage, store
ambience used by Big Bazaar as a Modern Trade tools effectively
communicates products.
 Hardcore loyal customers of a brand are difficult to convert for
trying the new products. E.g.-Nestle’s Maggi
 ITC is a affluent brand which promises the trust and quality in
the product which customer believes. E.g.- Sunfeast Dark
Fantasy Buscuits.
 How to shuffle the products according to manufacturing date, so
as to reduce its shelf life. E.g.-Be Natural Juice having life of 6
months.
 Weekend and festivals attracts as much as double the no. of
footfalls in the stores as compared to the whole week, which
provides the competitors to tap the most of the opportunities.
E.g.-Independence Modern Trade Sales promotion Activity.
 Understanding Terms of Trade(ToT), Product details, Customer
Intimacy, maintaining relationship within the outlet with
employees, competitor’s representatives, Store manager.
ITC: Creating Enduring Value

9.  It takes a prime spot in the outlet to showcase the product from
where they automatically comes in the eyes of customers. E.g.-
showcasing Engage deodorants and wafers near billing section.
 Division of products according to their nature of uses in common
location makes sure customer should be able to know about more
new products of different brands.
 Placing the product in End cap alignment structure, keeping the
product at the eyesight level, making creative structures from
product offers wide view to the customers.
 I was able to achieve targeted sales that was to sold out the stock of
Aashirwad Aata along with the other products.
 As chosen to be a Group Leader, I use to collect sales data from
every individual, compile it and submit it to the area representative
of ITC.
 Received a Facilitation certificate from ITC limited by the Branch
manager for showing sincerity and commitment in completing the
assign responsibilities.
 Rewarded ‘Best Customer Service’ credential by Big Baazar while
working on the project for providing excellent customer
satisfaction.
ITC: Creating Enduring Value

10. ITC: Creating Enduring Value