2. Retailer and Category Strategies are critical to success Maximized Share, Revenue, Profits and More! Channel Role/Intent Retailer Role/Intent Category/Product Role/Intent Pricing/Promotion Strategy Assortment Transition Strategy MDF Strategy
3. Alignment is the key to optimization Buyer Motivators Vendor Resources Profit, Turnover, MDF, Shelter, Promotions and more Market Share, ROI, Avg. Retail, Brand Position and more Aligned resources, effort and outcome