Social Mobile Data Revolution

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Presentation for the 2011 SIIA conference, "Moving from Wired to Wireless" on the subject of the social mobile data revolution and how information applications will be transformed as the incorporate social data and are delivered on a range of mobile devices

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Social Mobile Data Revolution

  1. 1. building the open enterprise<br />Mobile-Social Data Revolution<br />SIIA New York<br />January 2011<br />
  2. 2. 2<br />MOBILE • SOCIAL • CLOUD<br />These three technologies<br />will transform business<br />over the next decade.<br />2<br />
  3. 3. Social-Mobile Landscape: Projections for 2011<br />50% of US Mobile Subscribers will have a smart phone<br />1 Billion Mobile Internet Subscribers<br />700 Million Facebook Users<br />75 Million Tablets in use globally<br />10 Billion MORE app downloads<br />22.5 billion hours of mobile app use<br />$12 Billion spent on Apps and in-app Purchases<br />$16 Billion Spent on Mobile Marketing and Advertising<br />$28Billion in Revenue for Mobile Apps<br />
  4. 4. Mobile-Social Data Revolution: Part 1<br />Mobile as Sensor:<br />Vast quantities of data…<br />
  5. 5. The Social-Mobile Data Revolution: Part 1<br />Twitter: Over 9 Billion Updates per Month<br />Facebook: Over 6 Billion Photos Shared per Month<br />Foursquare: Over 30 Million Check Ins per Month<br />Linkedin: Over 200 Million People Searches per Month<br />Yelp: Over 40 Million People Search for Restaurants per Month<br />
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  11. 11. Mobile-Social Data Revolution: Part 2<br />Mobile Data Consumption:<br />Looking Glass into the Cloud<br />
  12. 12. The Social-Mobile Data Revolution: Part 2<br />46% of all enterprises will likely deploy iPadapps.<br />
  13. 13. 90% of Enterprise Expect to Deploy Mobile Apps<br />
  14. 14. 30% of Businesses Expect Smart Phones/Tablets<br />To Replace Computers at Work <br />
  15. 15. So What Changed?<br />Device Usability /Functionality<br />Broad Consumer Adoption<br />Network Speed / Availability<br />Application Richness / Variety<br />Result:Shift in Employee Expectations:<br />Field – Office Parity<br />Increased Accessibility<br />Social Connectedness<br />Instant Access to Information<br />
  16. 16. The New Skills for Building Information Applications<br />Mashup– Utilize a variety of information sources to bring perspective, add depth, offer new insights <br />Contextualize – Location, Weather, Time, Events… Use context to change how information is used<br />Connect – Who has viewed, how did they evaluate, what comments were added… Identify how the social graph can add value<br />Collaborate – Provide opportunities for interaction between people using the application <br />
  17. 17. Step 1: API Program<br />Make data available through an easy to access API<br />
  18. 18. Step 2: Build the Social Graph<br />Leverage public networks, look for opportunities to add value rather than simply replicating what already exists.<br />Who is connected?<br />How are they connected?<br />What can be gained through these connections?<br />Design systems to encourage or discourage behaviors<br />
  19. 19. Step 3: Mobilize Applications<br />Three Phases of Mobilizing Information<br />Dehydrate<br />Take your existing content and squeeze into a mobile screen<br />Season<br />Use the unique qualities of mobile to enrich your app<br />Celebrate<br />Entirely re-imagine your application for mobile<br />
  20. 20. Thank you<br />Ted Shelton<br />tshelton@open-first.com<br />twitter.com/tshelton<br />SLIDES:<br />slideshare.net/tshelton<br />

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