Exporting 101: Process and Fundamentals<br />TekleSebhatuPh.D.<br />April 1, 2011<br />http://www.stcinternational.us<br /...
Export Process and Fundamentals Agenda<br />Essentials for Export Success<br />Export market research<br />Identifying Cou...
Essentials for Export Success<br />Commitment<br />(Long Term)<br />Planning<br />Export<br />Success<br />Relationship<br...
Market Research Steps<br />Step 1 . Identify potential market<br />Trade statistics & market report research<br />3 to 5 m...
Market Research Tools<br />Trade Stat Express (DOC-ITA)<br />http://tse.export.gov/TSE/TSEHome.aspx<br />Trade Map (ITC)<b...
TradeStatsExpress<br />Trade statistics at national and state levels<br />Trade statistics in maps, graphs and tables<br /...
Trade Map  <br />What is the structure of the world market for a product? <br />With which countries does my country curre...
The Export Process<br />5.  Exporter ships <br />7<br />Importer<br />Exporter<br />1. Negotiation<br />6.Exporter Deliver...
Emerging MarketsFrom BEM’s To BRIC’s<br />BRIC<br />BEM<br />Argentina<br />Brazil <br />China (Economic area)<br />Indone...
BRIC and BEM Countries<br />Large population<br />Fast growing middle class<br />Fastest growing/Liberalizing economies<br...
FindingProducts to Export<br />Local/National Trade Associations  Directories<br />Local Export Assistance Centers (Progra...
Role Of Freight Forwarders<br />International documentation and packaging<br />Carrier and routing information<br />Export...
Common Mistakes Made By Exporters<br />Lack of export business plan<br />Failure to obtain export assistance (counseling)<...
Questions?<br />
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Free webinar - Exporting 101: Export Practice and Fundamentals.

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Are you new to exporting? Do you have a product that can be exported and need help? Join me in this Exporting 101 webinars: Export Practice and Fundamentals.
At the end of this webinar you should be able to:
• Understand the essentials for export success
• Learn steps to conduct export market research
• Identify countries and products to export
• Learn the export process
• Avoid mistakes made by other exporters
• Identify export help and other resources.

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Free webinar - Exporting 101: Export Practice and Fundamentals.

  1. 1. Exporting 101: Process and Fundamentals<br />TekleSebhatuPh.D.<br />April 1, 2011<br />http://www.stcinternational.us<br />stcintL@q.com<br />
  2. 2. Export Process and Fundamentals Agenda<br />Essentials for Export Success<br />Export market research<br />Identifying Countries and Products<br />The Export Process<br />Mistakes Made by Exporters<br />Resources<br />Q & A<br />
  3. 3. Essentials for Export Success<br />Commitment<br />(Long Term)<br />Planning<br />Export<br />Success<br />Relationship<br />(Culture, Understand <br />Business Practice)<br />Knowledge<br />(Documents, payments, <br />shipping, insuring,<br /> financing)<br />
  4. 4. Market Research Steps<br />Step 1 . Identify potential market<br />Trade statistics & market report research<br />3 to 5 most promising<br />Travel or use export assistance programs<br />Step 2. Assess targeted market<br />Examine competitive products (Domestic & Foreign)<br />Conduct market analysis (SWOTT)<br />Export Controls/Tariff and non-tariff<br />Step 3. Draw conclusion<br />If company new target 2 to 3 countries<br />Get help for more insights <br />Step 4. Test Market<br />Online (trade leads) and off line services<br />Participate in tradeshows, mission<br />Government sponsored participation<br />
  5. 5. Market Research Tools<br />Trade Stat Express (DOC-ITA)<br />http://tse.export.gov/TSE/TSEHome.aspx<br />Trade Map (ITC)<br />http://www.trademap.org/Index.aspx<br />
  6. 6. TradeStatsExpress<br />Trade statistics at national and state levels<br />Trade statistics in maps, graphs and tables<br />Trade balances (Export and Import)<br />Tailor to specific years or dollar range<br />
  7. 7.
  8. 8. Trade Map <br />What is the structure of the world market for a product? <br />With which countries does my country currently trade? <br />Where are opportunities for market diversification? <br />What tariff barriers exist in a specific market? <br />Which countries are competing in a specific market and globally? <br />
  9. 9.
  10. 10. The Export Process<br />5. Exporter ships <br />7<br />Importer<br />Exporter<br />1. Negotiation<br />6.Exporter Delivers Docs.<br />2. Importer Pays/arranges<br />4. Exporter notified<br />3. Sends docs<br />Importer Bank<br />Exporter Bank<br />Figure 15-3<br />
  11. 11. Emerging MarketsFrom BEM’s To BRIC’s<br />BRIC<br />BEM<br />Argentina<br />Brazil <br />China (Economic area)<br />Indonesia<br />India<br />Mexico<br />South Africa<br />Turkey<br />South Korea<br />Poland (Now EU)<br />Brazil<br />Russia<br />India <br />China<br />
  12. 12. BRIC and BEM Countries<br />Large population<br />Fast growing middle class<br />Fastest growing/Liberalizing economies<br />Regional economic powerhouse<br />
  13. 13. FindingProducts to Export<br />Local/National Trade Associations Directories<br />Local Export Assistance Centers (Programs)<br />Country Specific Publications<br />Travel<br />Trade shows<br />Internet<br />
  14. 14.
  15. 15. Role Of Freight Forwarders<br />International documentation and packaging<br />Carrier and routing information<br />Export license assistance<br />Marine insurance rates and coverage<br />Warehouse and distribution services<br />Hazardous materials shipping compliance info<br />
  16. 16. Common Mistakes Made By Exporters<br />Lack of export business plan<br />Failure to obtain export assistance (counseling)<br /> Lack of sufficient commitment<br /> Insufficient care when selecting agent/distributors<br />Chasing multiple orders<br /> Failure to modify product to meet market demand.<br />
  17. 17.
  18. 18. Questions?<br />

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