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CLEANTECH




     A Call for
     Urgency and Passion
     Cleantech Venture Capital in Silicon Valley and Germany

     To teach the dangers of exponential growth, this riddle is told in France: A water lily plant is growing on a pond. Every day, the water
     lily covers twice the area it has covered the day before. If you let it grow over the whole water surface, all other plants and fish in the
     pond will die. So you decide to let it grow until the lily covers only half the surface. Question: How long do you have to avoid disaster?
     Answer: Only one day.


     by Tom Schulz

     Cleantech is the ideal combination of           Challenges” by the masterminds in               not developed enough sensitivity,
     technology and meaning. It connects             the Valley. These challenges are recog-         and thus are dangerously undere-
     information technology, the Internet,           nized and formulated by international           stimating them. When the Internet
     semiconductor technology, chemical,             organizations like the Copenhagen               seemingly appeared all of a sudden
     and biotechnology to save the world.            Consensus, the WFUNA Millennium                 in the 1990’s, it was, in fact, a con-
     Following the new trend, thousands              Goals, and the U.S. National Aca-               tinuous, and exponential growth,
     of professionals in Silicon Valley, Cali-       demy of Engineering. They all agree             which had been evident for years to
     fornia, are changing their career paths         that humanity needs to address the              those who could recognize it. The
     to access the “Green Jobs” market.              effects of exponential growth that are          world-renowned inventor-scientist
     Venture capitalists, like Vinod Khosla,         getting out of control. These include           Ray Kurzweil pointed out in his book
     are seizing the opportunity and are             population growth, energy consump-              published in 2005, `The Singularity
     raising new cleantech funds. Khosla,            tion, the climate crisis, destruction           is Near: When Humans Transcend
     who is a pioneer in inventing whole             of biodiversity, or the exploitation            Biology‘, that we will experience a
     market segments, recently closed a              of natural resources including land             “singularity” in less than 35 years.
     1 billion dollar fund to finance for             and water; but also social issues such          That means that both the positive as
     instance the production of biofuels             as human rights violations, the gap             well as the negative growth effects
     such as cellulosic ethanol.                     between rich and poor, the lack of              will lead humanity into a future that
                                                     democracy, pandemics or the equal               we cannot yet imagine.
     Venture Capital                                 treatment of women.
     for Grand Challenges                                                                            One thing, however, is certain: we
                                                     All of these developments are gro-              can counteract the negative progres-
     The greatest challenges humanity                wing exponentially, a process for               sions only through enormous effort.
     faces today have been named “Grand              which we, as human beings, have                 Minor improvements or patch-up




58                                                                                                                                    forum CSR international
CLEANTECH


          jobs will achieve no meaningful             has had traditionally strong engi-        ticians, scientists, philosophers, artists,
          change on a global scale because            neers, but startup financing occurs        and other opinion leaders must take
          we’re faced with inter-dependent            rather through personal loans from        their responsibility at the global scale
          systemic challenges. To paraphrase a        local savings banks than through          very seriously. We do not need local
          quote by Vinod Khosla from Khosla           venture capital. In consequence,          evolutions, but global revolutions.
          Ventures: “It is completely irrelevant      technology companies are either           The question is no longer how do we
          how many people drive a Toyota              outrun by VC financed competitors          create more German jobs but rather
          Prius (hybrid car) here in California;      from USA or Asia, or being sold at        how do German exports help India
          what counts is what kind of car             low valuations to Siemens or other        and China reduce their CO2 emissions.
          the millions of new car owners in           market leaders.                           The upside for the German industry
          China or India will drive”. Applied                                                   is obvious. Yet, in order to become
          to Germany’s car manufacturing              Are foreign investors interested in       significant global players, German
          industry, this means that it does not       German cleantech? Yes, but their          engineers and entrepreneurs need
          matter whether a German car manu-           appetite seems to be even bigger for      much more money than the current
          facturer adds an extra electric motor       the Asian market, especially China,       allocated private equity, because a
          to its 350 horse power SUV, but             India, and Singapore. Frank Levin-        cleantech business requires consi-
          whether the German automotive               son, investor and founder of Finisar      derably more capital than an Internet
          parts supplier will, or even can, pro-      and an incubator in Singapore, justi-     start-up.
          vide a technology that finds its way         fied his Asian investments by stating,
          into a $2,000 Tata automobile.              “China has cheaper labor, more en-        We need a campaign for urgency
                                                      gineers, more entrepreneurs, more         and passion. Today, we are not th-
          Venture Capital in Germany                  of everything – including money.”         reatened by sudden destruction, but
                                                      For obvious reasons, VCs like to be       by a gradual decline into trivialities,
          Starting a business in cleantech is         close to their portfolio companies.       insignifi cance, and self preoccup-
          expensive and takes a long time, es-        Thus, they have to open offices at         ation.
          pecially in comparison with software        great expense and risk a great deal
          or Internet businesses. Thus, there are     when they expand internationally.
          significantly larger funds raised; how-      Some American VCs are indirectly
          ever, all of them in the U.S. rather than   investing in Germany, often as co-
          in Europe. Three super-funds started        investors, if they have a local VC         Profile
          the race in 2009: Khosla Ventures           partner in Germany who focuses
          ($1.1 billion), NEA New Enterprise          on local portfolio management.
          Associates ($2.5 billion), and Norwest      However, they often perceive the
          Venture Partners ($1.2 billion). Each of    European markets in general and the
          these funds has allocated a large share     German markets in particular often
          of money to cleantech and keeps a           as stagnant, infl exible, expensive,
          close eye on the developments in India      and conservative. In consequence,
          and China.                                  they often skip the old world and
                                                      go to Asia directly.
          Cleantech VC investments in North
          America have increased rapidly from         Innovation, Entrepreneurship,
          $1.33 billion in 2005 to $2.88 billion      Venture Capital                            The serial-social entrepreneur Thomas
          in 2006, and $4.21 billion in 2007.                                                    Schulz is the founder of Cybernet AG, the
          The highest level was achieved in           As we could experience during the          first nationwide Internet service provider
          2008 with $6.09 billion. The European       dot.com boom, when innovation,             that became the first publicly traded in-
                                                                                                 ternet company on the German stock ex-
          (including Israel) investments with its     entrepreneurship, and venture capital
                                                                                                 change in 1997. Moreover, he is co-founder
          $1.83 billion invested in 2008 pale in      work in unison, they can become a
                                                                                                 of the Cleantech Circle in San Francisco, a
          comparison.                                 powerful economic driver. On the           group of serial entrepreneurs and business
                                                      other hand, if research findings are        angels focusing on cleantech investments.
          When asked for their opinion on             not practice-relevant, or are not ad-      After spending the past ten years in Silicon
          Germany, the cleantech insiders in          opted by entrepreneurs, or if start-ups    Valley as an investor and entrepreneur, the
          Silicon Valley give the usual answers:      do not receive the necessary funding,      venture philanthropist relocated back in
          Germany may be technology leader            the system is blocked.                     Munich, where he recently co-founded a
          in many areas, but they are barely                                                     new smart grid/energy efficiency start-up
          known in the international scene.           So, if we want to address any of the       and is raising a cleantech fund.
          Hardly anyone inside or outside Ger-        Grand Challenges facing humanity
                                                                                                 tom@cleantechcircle.com
          many knows that the region Berlin-          today and live a life of meaning and
                                                                                                 www.tomschulz.name
          Brandenburg constitutes the world’s         fulfillment, we must think globally
                                                                                                 www.cleantechcircle.com
          biggest cleantech cluster. Germany          more than ever before. German poli-




www.forum-csr.net                                                                                                                               59

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CSR International 2010-02 Schulz

  • 1. CLEANTECH A Call for Urgency and Passion Cleantech Venture Capital in Silicon Valley and Germany To teach the dangers of exponential growth, this riddle is told in France: A water lily plant is growing on a pond. Every day, the water lily covers twice the area it has covered the day before. If you let it grow over the whole water surface, all other plants and fish in the pond will die. So you decide to let it grow until the lily covers only half the surface. Question: How long do you have to avoid disaster? Answer: Only one day. by Tom Schulz Cleantech is the ideal combination of Challenges” by the masterminds in not developed enough sensitivity, technology and meaning. It connects the Valley. These challenges are recog- and thus are dangerously undere- information technology, the Internet, nized and formulated by international stimating them. When the Internet semiconductor technology, chemical, organizations like the Copenhagen seemingly appeared all of a sudden and biotechnology to save the world. Consensus, the WFUNA Millennium in the 1990’s, it was, in fact, a con- Following the new trend, thousands Goals, and the U.S. National Aca- tinuous, and exponential growth, of professionals in Silicon Valley, Cali- demy of Engineering. They all agree which had been evident for years to fornia, are changing their career paths that humanity needs to address the those who could recognize it. The to access the “Green Jobs” market. effects of exponential growth that are world-renowned inventor-scientist Venture capitalists, like Vinod Khosla, getting out of control. These include Ray Kurzweil pointed out in his book are seizing the opportunity and are population growth, energy consump- published in 2005, `The Singularity raising new cleantech funds. Khosla, tion, the climate crisis, destruction is Near: When Humans Transcend who is a pioneer in inventing whole of biodiversity, or the exploitation Biology‘, that we will experience a market segments, recently closed a of natural resources including land “singularity” in less than 35 years. 1 billion dollar fund to finance for and water; but also social issues such That means that both the positive as instance the production of biofuels as human rights violations, the gap well as the negative growth effects such as cellulosic ethanol. between rich and poor, the lack of will lead humanity into a future that democracy, pandemics or the equal we cannot yet imagine. Venture Capital treatment of women. for Grand Challenges One thing, however, is certain: we All of these developments are gro- can counteract the negative progres- The greatest challenges humanity wing exponentially, a process for sions only through enormous effort. faces today have been named “Grand which we, as human beings, have Minor improvements or patch-up 58 forum CSR international
  • 2. CLEANTECH jobs will achieve no meaningful has had traditionally strong engi- ticians, scientists, philosophers, artists, change on a global scale because neers, but startup financing occurs and other opinion leaders must take we’re faced with inter-dependent rather through personal loans from their responsibility at the global scale systemic challenges. To paraphrase a local savings banks than through very seriously. We do not need local quote by Vinod Khosla from Khosla venture capital. In consequence, evolutions, but global revolutions. Ventures: “It is completely irrelevant technology companies are either The question is no longer how do we how many people drive a Toyota outrun by VC financed competitors create more German jobs but rather Prius (hybrid car) here in California; from USA or Asia, or being sold at how do German exports help India what counts is what kind of car low valuations to Siemens or other and China reduce their CO2 emissions. the millions of new car owners in market leaders. The upside for the German industry China or India will drive”. Applied is obvious. Yet, in order to become to Germany’s car manufacturing Are foreign investors interested in significant global players, German industry, this means that it does not German cleantech? Yes, but their engineers and entrepreneurs need matter whether a German car manu- appetite seems to be even bigger for much more money than the current facturer adds an extra electric motor the Asian market, especially China, allocated private equity, because a to its 350 horse power SUV, but India, and Singapore. Frank Levin- cleantech business requires consi- whether the German automotive son, investor and founder of Finisar derably more capital than an Internet parts supplier will, or even can, pro- and an incubator in Singapore, justi- start-up. vide a technology that finds its way fied his Asian investments by stating, into a $2,000 Tata automobile. “China has cheaper labor, more en- We need a campaign for urgency gineers, more entrepreneurs, more and passion. Today, we are not th- Venture Capital in Germany of everything – including money.” reatened by sudden destruction, but For obvious reasons, VCs like to be by a gradual decline into trivialities, Starting a business in cleantech is close to their portfolio companies. insignifi cance, and self preoccup- expensive and takes a long time, es- Thus, they have to open offices at ation. pecially in comparison with software great expense and risk a great deal or Internet businesses. Thus, there are when they expand internationally. significantly larger funds raised; how- Some American VCs are indirectly ever, all of them in the U.S. rather than investing in Germany, often as co- in Europe. Three super-funds started investors, if they have a local VC Profile the race in 2009: Khosla Ventures partner in Germany who focuses ($1.1 billion), NEA New Enterprise on local portfolio management. Associates ($2.5 billion), and Norwest However, they often perceive the Venture Partners ($1.2 billion). Each of European markets in general and the these funds has allocated a large share German markets in particular often of money to cleantech and keeps a as stagnant, infl exible, expensive, close eye on the developments in India and conservative. In consequence, and China. they often skip the old world and go to Asia directly. Cleantech VC investments in North America have increased rapidly from Innovation, Entrepreneurship, $1.33 billion in 2005 to $2.88 billion Venture Capital The serial-social entrepreneur Thomas in 2006, and $4.21 billion in 2007. Schulz is the founder of Cybernet AG, the The highest level was achieved in As we could experience during the first nationwide Internet service provider 2008 with $6.09 billion. The European dot.com boom, when innovation, that became the first publicly traded in- ternet company on the German stock ex- (including Israel) investments with its entrepreneurship, and venture capital change in 1997. Moreover, he is co-founder $1.83 billion invested in 2008 pale in work in unison, they can become a of the Cleantech Circle in San Francisco, a comparison. powerful economic driver. On the group of serial entrepreneurs and business other hand, if research findings are angels focusing on cleantech investments. When asked for their opinion on not practice-relevant, or are not ad- After spending the past ten years in Silicon Germany, the cleantech insiders in opted by entrepreneurs, or if start-ups Valley as an investor and entrepreneur, the Silicon Valley give the usual answers: do not receive the necessary funding, venture philanthropist relocated back in Germany may be technology leader the system is blocked. Munich, where he recently co-founded a in many areas, but they are barely new smart grid/energy efficiency start-up known in the international scene. So, if we want to address any of the and is raising a cleantech fund. Hardly anyone inside or outside Ger- Grand Challenges facing humanity tom@cleantechcircle.com many knows that the region Berlin- today and live a life of meaning and www.tomschulz.name Brandenburg constitutes the world’s fulfillment, we must think globally www.cleantechcircle.com biggest cleantech cluster. Germany more than ever before. German poli- www.forum-csr.net 59