hacking

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Famous Growths Hacks:
AirBNB and the Ultimate Cross Post Strategy
AirBNB is a website that enables homeowners around the world to book
out extra rooms or their entire residence to people who are traveling and
looking for an alternative to hotels and hostels. They have received over
790 million in funding and have listings in 192 countries.
How was AirBNB creative with technology?
AirBNB creatively implemented a cross posting growth hack by including
code that allowed hosts to post their listings on AirBNB and on Craigslist
simultaneously, leveraging the existing large user base on Craigslist for
their new company. Through this innovative tactic, they were able to reach
more eyeballs and bring more users into the AirBNB ecosystem, resulting in
wider reach, more traffic to their own website, and more bookings.
How did AirBNB focus on what people want?
AirBNB knew they had to get creative and find a way to get the first
bookings for the first hosts on their website. They needed a boost to build
a solid community and build brand recognition. Utilizing the Craigslist
audience helped build momentum and the user base, increasing activity on
the AirbBNB website and, therefore, helping hosts make money off their
extra space. They were also in touch with guests’ needs by understanding
the desire for more diverse accommodation options.
What can we learn from AirBNB?
AirBNB’s growth hack teaches us that there is value to be found in existing
communities whose members may have similar interests to your own
target market. Find the communities (on and offline) that your target

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Meg
Media
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belongs to and find a way to integrate reaching that community through
marketing.