Mr. Dennis Laycraft - Welcome to the 2016 Global Roundtable for Sustainable Beef Conference
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Welcome to the 2016 Global Roundtable for Sustainable Beef Conference - Mr. Dennis Laycraft, President of the Global Roundtable for Sustainable Beef, from the 2016 Global Roundtable for Sustainable Beef (GRSB), October 5 - 6, 2016, Banff, Alberta, Canada. More presentations at http://trufflemedia.com/agmedia/conference/2016-global-roundtable-sustainable-beef
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Mr. Dennis Laycraft - Welcome to the 2016 Global Roundtable for Sustainable Beef Conference
- 1. Dennis Laycraft, Chair Global Roundtable for Sustainable Beef #GCSbeef15 Welcome to the Global Conference on Sustainable Beef 2016
- 2. The Global Roundtable for Sustainable Beef (GRSB) is a global, multi-stakeholder initiative developed to advance continues improvement in sustainability of the global beef value chain through leadership, science and multi-stakeholder engagement and collaboration. The GRSB envisions a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable. GRSB Who We Are GRSB is the strategic platform where leading industry stakeholders from within the beef industry, environmental branch, retailers and others with a close interest in the industry come together to advance continuous improvement in sustainability of the global beef value chain through sharing their knowledge, leadership, science and through multi-stakeholder engagement and collaboration.
- 3. BEEF SUSTAINABILITY Defn: Sustainable beef is a socially responsible, environmentally sound and economically viable product that prioritizes Planet, People, Animals and Progress
- 4. 1. To expand global reach through new roundtables, projects, and stakeholder engagement 2. Demonstrate results by creating a data platform, aggregating regional roundtable and project findings, and tracking key global metrics 3. Communicate continuous improvement around the globe 4. Engage on global issues through convening sectors, roundtables and geographies 5. Nurture GRSB membership, member value and revenues. 2016-2021 Strategic Plan Goals
- 5. Relevance the GRSB must ensure it remains relevant for members, regional roundtables and other international bodies working on similar issues 2016-2021 Strategic Plan Principles Impact the GRSB’s ultimate goals is to encourage, support and demonstrate positive tangible impacts on the ground. And that what GRSB does, whether direct or indirect, is in service to this positive impact Influence the GRSB seeks to be a trusted global voice on beef and sustainability. The GRSB seeks to have influence across its members, roundtables, other international bodies, global influencers and ideally the public at large Clarity The GRSB must provide and maintain clarity about its role vis-a-vis its members, regional and national roundtables, emerging geographies of opportunity, and other key actors on these issues
- 6. GRSB Country Attendance 220 people from 14 different countries around the global are in attendance
Editor's Notes
- Insert GRSB logo, insert different picture if GRSB would like I would like to officially convene the 2016 global conference on Sustainable beef and welcome you all behalf of the GRSB as well as the Canadian Cattlemen’s Association. Since our inception in 2012 the GRSB has greatly advanced the discussion around sustainable beef
- We have 5 main goals: To expand global reach through new roundtables, projects, and stakeholder engagement Increase relationships with targeted regions and countries Support the creation of roundtables in identified countries or regions Recognize sustainable beef systems based on process and demonstrated impact Connect donors and prospective project proponents Demonstrate results by creating a data platform, aggregating regional roundtable and project findings, and tracking key global metrics Create a global platform for data reporting and sharing Identify key global metrics and develop methods to track from publically available data Communicate continuous improvement around the globe Increase awareness and knowledge of sustainability improvements made both by members and others throughout the entire beef value chain and disseminate content to and through members Engage on global issues through convening sectors, roundtables and geographies Work with members to identify and share key innovations, tools and actions Identify key global and emerging issues, initiate and support issue-action working groups Host global conferences Strengthen communication with and participate in domestic, regional and international bodies such as the FAO Nurture GRSB membership, member value and revenues. Continually articulate, refine and adjust the GRSB value proposition for members to stay engaged and active Expand membership within and across sectors and geographies Conduct annual work planning prior to budgeting Regine the current revenue model
- 2012-2015 were the foundation years for the GRSB, we established a meaningful multi-stakeholder membership across the membership categories as well as across borders, we developed bylaws, established the Principles and Criteria for sustainable beef, supported the establishment of 2 new regional roundtables and took on many learnings from our Brazilian teachers who already had their roundtable established. None of these accomplishments were small tasks, thank-you to Cameron and all of those that were integral to those successes.
- We have 5 main goals: To expand global reach through new roundtables, projects, and stakeholder engagement Increase relationships with targeted regions and countries Support the creation of roundtables in identified countries or regions Recognize sustainable beef systems based on process and demonstrated impact Connect donors and prospective project proponents Demonstrate results by creating a data platform, aggregating regional roundtable and project findings, and tracking key global metrics Create a global platform for data reporting and sharing Identify key global metrics and develop methods to track from publically available data Communicate continuous improvement around the globe Increase awareness and knowledge of sustainability improvements made both by members and others throughout the entire beef value chain and disseminate content to and through members Engage on global issues through convening sectors, roundtables and geographies Work with members to identify and share key innovations, tools and actions Identify key global and emerging issues, initiate and support issue-action working groups Host global conferences Strengthen communication with and participate in domestic, regional and international bodies such as the FAO Nurture GRSB membership, member value and revenues. Continually articulate, refine and adjust the GRSB value proposition for members to stay engaged and active Expand membership within and across sectors and geographies Conduct annual work planning prior to budgeting Regine the current revenue model
- Underlying these goals are four key guiding principles for this strategic plan: Relevance, impact, influence and clarity. Relevance: the GRSB must ensure it remains relevant for members, regional roundtables and other international bodies working on similar issues Impact: the GRSB’s ultimate goals is to encourage, support and demonstrate positive tangible impacts on the ground. And that what GRSB does, whether direct or indirect, is in service to this positive impact Influence: the GRSB seeks to be a trusted global voice on beef and sustainability. The GRSB seeks to have influence across its members, roundtables, other international bodies, global influences and ideally the public at large Clarity: The GRSB must provide and maintain clarity about its role vis-avis its members, regional and national roundtables, emerging geographies of opportunity, and other key actors on these issues
- Canada, USA, Ireland, Italy, UK, Australia, Netherlands, Germany, Mexico, Spain, Paraguay, Belgium, Argentina, Uruguay We should all be proud that we have taken this topic of sustainability a topic so robust, complex, personal… important and we have created a forum and a targeted strategy to work together and ensure positive impact I am proud to be in an industry that collaborates and innovates across borders, areas of specialty and viewpoints to find positive solutions Today we are XX members of the Global Roundtable, here in the room today we are XX individuals from 14 different countries. Brenna is going to gather some facts on global beef Mona is getting the numbers
- Closing slide with #GCSbeef2016 I encourage you to keep GRSB goals in mind this week as you listen to presenters, build new relationships and undoubtedly come up with new ideas as to how we are going to together continually advance the sustainability of the global beef system. There is no greater nor more important task today than ensuring and supporting the continual advancement of sustainable food systems, thank-you to everyone for investing in coming to our conference I wish you a wonderful week.