John Bunyard and Tim Routledge, co-founders of The Newcomen Group, outline the dangers of 'bad' science and highlight a heartwarming case study of what can be achieved through good science.

1. www.thenewcomen.com John Bunyard Tim Routledge The Newcomen Group

2. www.thenewcomen.com John Bunyard Tim Routledge Neuroscience: New Risks, New Rewards. The Newcomen Group

3. Coke or Pepsi? It's all in the head

8. “ The superior man understands what is right; the inferior man understands what will sell”.

12. www.thenewcomen.com The Newcomen Group

13. Reproduced by kind permission of New Humanist

15. www.thenewcomen.com The Newcomen Group

16. Amygdala

17. www.thenewcomen.com The Newcomen Group

18. Adventure: it’s all in the mind, say neuroscientists

19. www.thenewcomen.com The Newcomen Group

20. Reproduced by kind permission of New Humanist

21. “ The interesting thing about science is, in the end, truth will out”. Reproduced by kind permission of New Humanist

22. 5930509

28. www.thenewcomen.com The Newcomen Group

50. F uture Wellbeing Foundation

51. Water for Work & Home acquires Cinque Ports

54. “ The way science unleashes your business potential, just by dealing in proven truths, has been an absolute revelation”.

55. Water: annual sick days per employee 6.4 2005

56. Water: annual sick days per employee 6.4 3.1 2005 2007

57. The Newcomen Group

58. www.thenewcomen.com John Bunyard Tim Routledge The Newcomen Group

59. www.thenewcomen.com "Reality is that which, when you stop believing it, doesn’t go away". John Bunyard Tim Routledge The Newcomen Group