2. Todorov’s Equilibrium Theory
• We believe we have followed this convention in
the following way;
• Equilibrium- Everybody understands what bullying
is at the start when our Voice of God explains it.
• Disequilibrium- Hannah has dies from cyber
bullying and we interview her father and mediate
the footage.
• New Equilibrium- HAB will solve the problem and
we have shown them how to get help. However
something is different and that is that Hannah is
missing.
3. Length Of The Documentary
• It is conventional for a short documentary to
be short, normally it is typically no longer than
20 minutes to keep the audience focused.
• We believe we have followed this by obtaining
a whole narrative which last a duration of 6
minutes.
4. Inclusion of Few Subjects
• We have met this convention as we have
included 4 main subjects and 3 mini subjects.
• We have included Subject X, Dave, HAB and
Mr. Lloyd
• We have then included three talking heads
from the street of Leicester who help to create
our equilibrium.
5. Niche Audience
• We have challenged this convention as our
product is for a mass market of primary
audience being teens and secondary audience
of opinion leaders.
• We are pleased that we have challenged this
convention as we want raise awareness of the
topic and targeting a mass audience is the
best way to do this as more people will be
accessing our product.
7. Target Opinion Leaders
• It is conventional for a channel 4 documentary
to target opinion leaders and I guess you could
say we have slightly met this convention as
our secondary audience for the documentary
is opinion leaders.
• However our primary audience is a mass
market teen audience so we have slightly
challenged this convention too.
8. Support Left Wing
• It is conventional for channel 4 documentaries
to support left wing establishments and
criticize their doings.
• We have met this convention as Dave Smith
and Mr. Lloyd beg the government to regulate
social networking sites and almost put the
issues of cyber bullying on their shoulders,
insinuating its their fault.
9. Involve a resolution
• We have met the convention of Channel 4
documentaries often resulting in a resolution
as in our documentary we have given help
lines for those who have been cyber bullied
and offered them support in the way of HAB.
10. Tend To Use Presenters
• We have challenged this convention as we
haven't used a presenter in our documentary
as we didn’t believe it was suitable. Instead
we used a large amount of interview and
montage footage supported by a voice of god
voiceover to act as the presenter.
11. Like To Shock Audience
• We believe we have met this convention by
including facts and figures presented by the
voice of god whilst supported by an animation
montage footage, which reveal the amount of
people which are cyber bullied.
12. Talking Heads
• Finally it is conventional to include talking
heads in the documentary and we have met
this convention as we have included a series
of talking heads as I have previously discussed.
However from our audience feedback it is
clear that the favorite was in fact the talking
heads from Leicester.
