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Zones of Emergency Talk Treborscholz
1. What the Myspace Generation Should Know About Working for Free
Trebor Scholz
Associate Professor
Department of Media Study
SUNY at Buffalo
MIT
April 28, 2008
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25. The key is managing the marriage of money and nonmoney
without making nonmoney feel like a sucker.
Yochai Benkler, 2006. Wealth of Networks
In the YouTube economy, everyone is free to play, but only
a few reap the rewards.
Nicholas Carr, 2008. The Big Switch, p. 247.
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31. Pleasure of creation
Market research
Social status/micro-fame
Life experience Unwanted content (ads)
Friendships Breach of the social contract
Memories Spam
Monetization of presence, labor, life itself
Referral Time
Capture of community
Dates Jobs “Glass customer”
Job losses
Greater good
Centralization: “Berlusconi effect”
Social enjoyment Opt-Out Default
Identity Expectations for quick response
Informal mentorship
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