Zones of Emergency Talk Treborscholz

5,405 views

Published on

Published in: Technology, News & Politics
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
5,405
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
23
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Zones of Emergency Talk Treborscholz

  1. What the Myspace Generation Should Know About Working for Free Trebor Scholz Associate Professor Department of Media Study SUNY at Buffalo MIT April 28, 2008 1
  2. 2007 2
  3. Exploitation of Labor on the Social Web 3
  4. Exploitation of Labor on the Social Web 4
  5. Exploitation of Labor on the Social Web 5
  6. 6
  7. Andrew Ross, 2003 7
  8. 8
  9. 9
  10. 1995 1999 10
  11. 16,000 11
  12. http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html 12
  13. 13 2007 producer s rm tfo pla 2004 ate por c or vit y on ati participant art cre m ass ic er ist id lor ov fol k pr xt nte co de r al ur uil ult lb user/customizer sc oo ta st tis ta rt 1990s ar tis ta ar ne consumer 1980s
  14. 14
  15. In Second Life, the consumer actually co–innovates and coproduces the products they consume. Tapscott and Williams, 2007. Wikinomics, p. 126 15
  16. 16
  17. Чмо = Insignificant individual Abbreviation for человек московской области person from the Moscow suburbs 17
  18. Women aged 25-34 18
  19. 1986 19
  20. Steve Chen, Chad Hurley October 09, 2006 20
  21. user-submitted content Alpha Users Google Adsense Data Mining Banner Ads Social Life Exit communication facilities 21
  22. Employees Yahoo 13,600 (Oct 18, 2007) Google 16,805 (Dec 31, 2007) AOL 8,000 CBS: 32,160 BBC (UK alone): 28,000 http://en.wikipedia.org/wiki/Google http://money.cnn.com/magazines/fortune/global500/2006/snapshots/1529.html http://en.wikipedia.org/wiki/BBC http://en.wikipedia.org/wiki/AOL http://en.wikipedia.org/wiki/Yahoo! http://en.wikipedia.org/wiki/Google 22
  23. 23
  24. 24
  25. The key is managing the marriage of money and nonmoney without making nonmoney feel like a sucker. Yochai Benkler, 2006. Wealth of Networks In the YouTube economy, everyone is free to play, but only a few reap the rewards. Nicholas Carr, 2008. The Big Switch, p. 247. 25
  26. Lawrence Lessig, WSJ: May 2007 26
  27. Go Ne ogle Ya wsC ho or o p 1.1 bn use rs 1913 27
  28. captive community 28
  29. from: Lawrence Lessig, Free Culture 29
  30. ethical dune walking 30
  31. Pleasure of creation Market research Social status/micro-fame Life experience Unwanted content (ads) Friendships Breach of the social contract Memories Spam Monetization of presence, labor, life itself Referral Time Capture of community Dates Jobs “Glass customer” Job losses Greater good Centralization: “Berlusconi effect” Social enjoyment Opt-Out Default Identity Expectations for quick response Informal mentorship 31
  32. Example: Facebook’s Beacon 32
  33. Opt-out as default 33
  34. The Power of Users 34
  35. Sky News April 2008 citizen submission 35
  36. entering all your books as labor but social contract: but data go free, privacy | 36
  37. Kevin Killian 1500 reviews 37
  38. Challenge and detourn the complex power dynamics of the Social Web 38
  39. THANK YOU 39
  40. 40

×