MongoDB CMO, Meagen Eisenberg covers the different elements of the marketing tech stack and how you can use them as a part of an integrated strategy to delight your customers. Visit: http://tractionconf.io

1. CMO + CIO =
Modern Customer Experience
Meagen Eisenberg
Chief Marketing Officer, MongoDB
@meisenberg @mongodb

2. 2 MongoDB Proprietary and Confidential. Subject to NDA.

3. 1000
Tech
Partners
2,000+
Customers
35,000
Members
10+
million
downloads
250,000
MongoDB
University
Students

4. Yesterday’s Hero

5. Location-based & geospatial
Sensor data
Mobile
Social
Video
Clickstream
User behavior
Point of Sales
Web browser behavior
Customer data
Age of the Consumer

6. Today’s Hero

7. 2012 2014
The growth in the hero’s marketing stack

8. So how to leverage our investment and
improve customer engagement and results?
Evaluate
Purchase
Advocate
Awareness
Create a personalized digital
experience across the funnel

9. Evaluate
Purchase
Advocate
Awareness
Technology across the funnel

10. Expectations of the Modern
Customer Experience
• To be connected all the time
• Across any device
• Wherever he or she is
• In real-time
• With contextually relevant
experiences
For any application, the consumer expects

11. CMO+CIO: Partner or Perish?
CMO
CIO

12. What does success
look like?

13. Connected World
Bringing the Internet of Things to life
NowThen

14. Customer Service
Hitting “The Wall” with customer service? Great!
NowThen

15. Baby Monitoring
Relying on more than just a mother’s intuition
Then Now

16. NowThen
Leveling the playing field for investors big and small
Investing

17. Order dinner without saying a word
Ordering Take Out
Then Now

18. Missing your flight may be no big deal after all
Flying
NowThen

19. Dating
Meeting Mr. Right right now
NowThen

20. ModernApps
Table Stakes
• Makes the experience effortless
• Anticipates your needs
• Provides instant gratification

21. ModernApps
Have New DNA
• Data, data and more data
(Lots of it, lots of different kinds of it)
• Algorithms
• Real-time architecture
• Multi-channel
• Elastic

22. Meagen Eisenberg
Chief Marketing Officer, MongoDB
@meisenberg @mongodb