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Steal This Slide: eCommerce Video Conversion Rates & Statistics

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Steal This Slide: eCommerce Video Conversion Rates & Statistics

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Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.

Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.

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Steal This Slide: eCommerce Video Conversion Rates & Statistics

  1. 1. Product Video Results<br />Higher Conversions<br />Stay Longer<br />64% -85%<br />More likely to purchase after watching a product video<br />Internet Retailer 4/2010 / Comscore 8/2010<br />2min Longer<br />Average stay when engaged with video<br />Comscore 8/2010<br />Offline Impact<br />Search Enhancement<br />53x Higher<br />Likelihood of a front-page Google result <br />Forrester, 1/2010<br />6% increase<br />In in-store sales<br />Reckitt Benckiser, Nielsen, May 2010<br />This slide stolen with permission from TippingpointLabs.com<br />
  2. 2. Product Video Results<br />Customer Support<br />Direct Marketing<br />25-27%<br />Fewer product returns<br />Ice.com Internet Retailer 12/2009 PFI Western Videocommerce.org 12/2009<br />96% <br />Increase in email click-through rates<br />Implix 2010 Email Marketing Trends Survey<br />Luxury Sales<br />Video Merchandising<br />Double<br />The impact of eCommerce video<br />Invodo Research, February 2010<br />20% increase<br />Of all males cite online video as a significant impact for jewelry & watch purchases<br />Ad-Ology Media Ifluence on Consumer Choice, 9/2008<br />This slide stolen with permission from TippingpointLabs.com<br />

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