1. CrossMedia Solutions Nies/Artcraft Companies

3. One to One In Action Personalized postcards – each recipient is offered a different location Different Languages

4. One to One In Action

5. Personal Response Web Address “ from personalized postcard to personalized web page” 4joytravel.com/gilbert.delorme 4joytravel.com/gisella.achen 4joytravel.com/craig.cobley

6. Personal Response Web Address

7. Detailed offer with different languages, destinations, prices, club membership levels… Examples of Personalized Web Pages

9. Example of Tracking

11. Sears/Wolverine Direct Mail Print Campaigns Courtesy: Trekk Cross-Media, Yoffi, Sears, Wolverine

12. X

13. Cross Media Solutions Nies/Artcraft Companies