7. Constructing Your Social Marketing ArchitectureSergio BalegnoResearch Director, MarketingSherpa Lead Author, 2010 Social Media Marketing Benchmark Report@SergioBalegno
105. The level of social marketing maturity determines how effective an organization’s social marketing programs will be.
106. You need a practical, step-by-step method for mapping an effective social marketing strategy. Thank you Sergio Balegno, Research Director, MarketingSherpa @SergioBalegno