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1. #credibility #marketing#brochures #printing#calltoaction #creative#onlinebusiness
#digitalmarketing#logo#contents#rushhourprinting#rushhour#rushhourprintingandgraphics
#digital #media#printmedia#printing#print#technology#innovation#graphicdesign
#desigininggraphics#designgraphics#brochures#businesscards#pamphlets#postcards#envelopes
#printsolutions
EFFECTIVE BROCHURE MARKETING BY RUSH HOUR PRINTING AND GRAPHICS
In orderto fullyutilise yourmarketingpotential,itisimportantthatyoudonot onlyrelyonone
formof marketingoption.Itistrue that inthisdigital age,digital marketingisveryeffective.
However,itisnoteveryone whoiscomfortable withtrustingandonline vendor.Therefore the best
wayto fullymaximiseonyourmarketingcampaignistouse it inconjunctionwithotherformsof
printmarketinge.g.brochures.AtRushHour PrintingandGraphicswe produce the highestquality
brochures,at the mostaffordable rates.
A RushHour Printedbrochure will provide anonline companywithtwothings:
1. Credibility –mostpeople believe insomethingthattheycan see andtouch.That is whywith
a brochure at handdetailingall yourservicesorproducts,itiseasiertoconvince yourtarget
market.
2. Saves on time - people wantsomethingthattheycantake alongwiththemandread at their
owntime.A printedbrochure allowsthemtodojustthat withouttakingawayfromthe
online aspect(youcaninclude linkstoyourdigital platforms) whilealsoprovidingthat
personal touchwithyourtargetmarket.
In orderfor yourbrochure to effectivelysupportyouronlinemarketingcampaign,youneedto
ensure thatit provideswhatwill inspireyourreadertointeractwithyou.Youcan dothisby:
 Understandwhatyour readerislookingfor– youmust ensure thatyourbrochure answers
all the right questionsthatapotential clientmightaskaboutyourbusinessandanswerthem
ina logical way.
 Encourage the readerto read inside the brochure –the firstpage of a brochure is very
importantas itcan eithermake the readercontinue readingthe brochure ordiscardit.It is
no longerenough tooccupythisspace withyour logo,youneedtoput informationthatwill
interestthe readerandencourage themtoflipthe brochure.Alsomake sure touse terms
that are easilyunderstandable.
 Have a contentspage – if your brochure has manypages,utilise acontentspage thatwill list
downwhatthe brochure containsanddirectthe readerto the informationtheymightbe
lookingforinit.
 Have a descriptionof the product – ensure youhave anample descriptionof the productsor
servicesthatyouprovide.
 Include useful information –include extrainformationthatwill encourage the readerto
keep,refertoor transferthe brochure to otherpeople e.g.tips
 Be creative –include creative designsinthe brochure.Youcan make the brochure inany
shape youwant,dependingonthe products,servicesyouofferandyourbudget.
 Be interesting–don’tletyourbrochure be stale anduninterestingtoread. Use a language
that isengagingtothe readerandmakesit interestingforthem.

2.  Call to action – the mainpointof a brochure isto encourage yourreaderto interactwith
you.You shouldtherefore includeacall to actionat the endof your brochure.
At RushHour PrintingandGraphics,we offerthe bestinprintingandgraphicssolutions.