Blogging Recipe for Success with Social Media & SEO

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This presentation from TopRankMarketing.com CEO @LeeOdden focuses on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. It includes an outline and examples of how to build a Cycle of Social Media Interaction. Specifics include: 1. How bloggers can leverage keyword research to develop a blog editorial calendar 2. Best practices on creating and promote optimized content 3. The value of increasing exposure through social channels of distribution 4. Tips on organic growth of fans/friends/subscribers and inbound links 5. Increase search and social media traffic 6. Tips on mining community conversation data to further refine content strategy that continues the cycle

Business

SEO & Blogging Recipe for Success @LeeOdden TopRankMarketing.com TopRankBlog.com Free Online Marketing Newsletterhttp://tprk.us/omnews

TopRank® Online Marketing Consulting Speaking Media

TopRankBlog.com Blogging 6 ½ years - 40,000 RSS Subscribers

outline SEO for Blogs Social for Blogs Case Study 1 Case Study 2 Cooking up Results ,[object Object]

Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content – What do you have in the kitchen? Blog CMS – Should we use the good china? Links & Social – Who can guests invite?

Audience Content & Keywords Who are you trying to reach? What are they searching for? Digital SLR cameras Accessories Deals Discount Sale Sony Best digital camera Kids digital camera Point and shoot Waterproof Kodak Digital Camera Reviews Photography Tips Nikon

Match Editorial Plan with Keywords Editorial Plan Keywords Blog Content Keywords Social Content

Basic Blog SEO Tips Title Tag vs. On Page Title: Headspace2 Keyword in URL (slug) Keyword rich categories Keywords & synonyms in copy Anchor text links to older posts Minimize duplicate content Encourage inbound links

Socialize Promote Grow Networks Personas

Traffic & community help research, develop & further grow social networks for content & SEO. Create & promote optimized content & assets. Content is noticed, shared & voted on. Grows awareness. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Increased exposure attracts more subscribers, fans, friends, followers & links.

Blog Content SEO Logistics Identify & train blog contributors on SEO (Titles, body copy, linking out & internally) Create keyword & engagement guidelines (Best practices on-page & growing social networks) Make content promotion part of the publishing process Provide feedback: search & social (Web analytics, ranking, social media monitor)

Blogs are Social Poll - Survey Outbound Links Comments Blog Facebook       Comments     Twitter  LinkedIn                

Socialize & Be Useful Slideshare News Sources Blog Off site Comments TR Website Facebook Twitter LinkedIn Paper.li Delicious YouTube

Socialize & Be Useful Benefits: ,[object Object]

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Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months. The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage. Key Takeaways: 1. Overall trends in content for digital marketing 2. Emerging consumer driven models for content marketing 3. How successful companies are growing with web content 4. Roles for a successful content marketing "A-Team” 5. Future growth opportunities with digital content

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Blogging Recipe for Success with Social Media & SEO

1. SEO & Blogging Recipe for Success @LeeOdden TopRankMarketing.com TopRankBlog.com Free Online Marketing Newsletterhttp://tprk.us/omnews

2. TopRank® Online Marketing Consulting Speaking Media

3. TopRankBlog.com Blogging 6 ½ years - 40,000 RSS Subscribers

5. Social tips for Blogs

6. Case Studies

8. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content – What do you have in the kitchen? Blog CMS – Should we use the good china? Links & Social – Who can guests invite?

9. Audience Content & Keywords Who are you trying to reach? What are they searching for? Digital SLR cameras Accessories Deals Discount Sale Sony Best digital camera Kids digital camera Point and shoot Waterproof Kodak Digital Camera Reviews Photography Tips Nikon

10. Match Editorial Plan with Keywords Editorial Plan Keywords Blog Content Keywords Social Content

11.

12. Basic Blog SEO Tips Title Tag vs. On Page Title: Headspace2 Keyword in URL (slug) Keyword rich categories Keywords & synonyms in copy Anchor text links to older posts Minimize duplicate content Encourage inbound links

13. Socialize Promote Grow Networks Personas

14. Traffic & community help research, develop & further grow social networks for content & SEO. Create & promote optimized content & assets. Content is noticed, shared & voted on. Grows awareness. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Increased exposure attracts more subscribers, fans, friends, followers & links.

15. Blog Content SEO Logistics Identify & train blog contributors on SEO (Titles, body copy, linking out & internally) Create keyword & engagement guidelines (Best practices on-page & growing social networks) Make content promotion part of the publishing process Provide feedback: search & social (Web analytics, ranking, social media monitor)

16. Blogs are Social Poll - Survey Outbound Links Comments Blog Facebook       Comments     Twitter  LinkedIn                

17. Socialize & Be Useful Slideshare News Sources Blog Off site Comments TR Website Facebook Twitter LinkedIn Paper.li Delicious YouTube

18.

19. Direct traffic

20. Social syndication

21. Inbound links

22. Trust, Authority

23.

24.

25. 2nd fastest growing SaaS company - ever

26.

27. Cool Tools

28. Cool Blog SEO Tools Keywords – Google Keyword Tool, SEMRush On-page Blog SEO – Scribe Comment Management – Disqus, ECHO Link tracking - Majestic SEO Social media monitoring – Trackur, Techrigy SM2, Radian6 Social Management – Hootsuite, MediaFunnel Social search – 48ers.com, socialmention.com Enagement – PostRank, BackType

29. The Perfect Blog SEO Recipe ½ cup: Audience focused keywords 1: Well optimized blog CMS (Wordpress) 2 cups: Content & editorial schedule Stir: Linkable content with promotion Shake:Grow & engage social network Bake: Ongoing keyword & content refinement through web & social analytics

30. Thank You & Bon Appetit! Contact: Lee Odden 1-877-872-6628 lee@toprank.org TopRankMarketing.com TopRankBlog.com Subscribe!tprk.us/omnews

Editor's Notes

Content: Assets, Editorial, Mapping, Operationalize
Socialize: Personas, Grow Networks, Promote Content
Source: http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/

Blogging Recipe for Success with Social Media & SEO

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