Who am I?
Bachelor’s Degree, Advertising and Public Relations!
8 years working on web design!
Clients such as Biotherm, Iberdrola, Danone, Carlsberg !
Web designer and front-end developer at vzaar!
Where do I work?
Video Hosting for Business!
Founded in 2007!
Small team (but growing very fast)!
þ Customer feedback!
þ Case studies!
þ Google Analytics!
What were we doing already?
þ Competitors analysis!
þ Deep customer feedback analysis!
þ Card sorting!
þ Ask lots of questions!
þ Interviews to sales and support!
þ Questionnaire to our managers!
þ Questionnaire to the whole team!
What did we do new?
Google Forms: www.google.com/forms/about/!
Don't forget to explain the objective of
the questionnaire and say thanks J
þ Short and speciﬁc!
þ Questions direct and neutrals!
þ Logical order!
þ Choose the tool you'll use for the delivery!
þ Test your questionnaire!
¤ For features section!
¤ Objective: organise the features of our service (61), the number of groups and names!
Open Card Sorting
¤ For main navigation of the site!
¤ Objective: hierarchy and cleanup of the content !
Closed Card Sorting
Open Card Sorting!
1. Write each feature in a card
2. Explain the task and the goal of the exercise
3. 10 users (one session for each participant)
4. Record of comments and thoughts
5. Record of the number of groups and their names
Generating and developing new ideas / solutions
Why has UX helped us?
We can justify the design decisions!
Learn during the process!
We save lot of hours!
The team was implicated in the design from the beginning!
23% increase in number of conversions from the features page since the redesign
(compared with last year) !
And what about the test?
Thank you for listening!