2. Age range: 13-20
Education: Secondary and collage students
Gender: Mainly female, but can relate to men as well
Race: Appeal to all races
sexuality: We will appeal to all sexualities
occupation: Students, part time and full time employees
Religion: Atheist
Media interest: Mostly mainstream music
ABC: B/C
3. This is what we think our target
audience lifestyle is partying,
sleeping, social networking, and
hanging out with friends
4. This is our target audiences fashion style. H&M,
Topman, River island, Miss Selfridge.
5. This is where we believe that our target audience eats and is their favourite food
