Hello Mobile!

•

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Tomaz Stolfa

A short intro to mobile, prepared for some friends.

Technology Business

Hello Mobile!
short guide to mobile

@tomazstolfa
tomaz.stolfa@marand.si

SMS web
bluetooth
IVR MMS apps
augmented reality
QR codes location

ad networks
users app developers
operators
operating systems
platforms

mobile is an ecosystem

complicate it only when is really necessary

consideration
choice
opt-in
control
opt-out
Entertainment
Information
Interactivity

Source: U.S Code of Conduct established by the Mobile Marketing Association

golden rules

@tomiahonen
@jmacdonald
@jamescameron
@torgo
@retomeier
@technokitten
@mtrends
@russellbuckley
@cbillich

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Hello Mobile!

1. Hello Mobile! short guide to mobile @tomazstolfa tomaz.stolfa@marand.si

2. I MarandLAB

3. mobile is personal

4. mobile is always with us

5. mobile is immediate

6. mobile is contextual

7. SMS web bluetooth IVR MMS apps augmented reality QR codes location ad networks users app developers operators operating systems platforms mobile is an ecosystem

8. understand the ecosystem = 1/2 win

9. the classic tech

10. voice = ubiquitous/personal

11. SMS = instant/short/intimate

12. MMS = compact/standardized

13. bluetooth can you set it up?

14. mobile web wap≠XHTML≠HTML5

15. QR codes

16. java apps

17. new cool stuff

18. native applications

19. iphone/ipad apps

20. android apps

21. maemo/meego apps

22. symbian apps

23. webOS apps

24. samsung BADA apps

25. Vodafone 360 apps

26. do you see a pattern here?

27. fucking fragmentation!

28. keep it simple = WIN

29. complicate it only when is really necessary

30. other mobile hypes

31. augmented reality

32. location based services

33. mm as a standalone = FAIL!

34. mobile ≠ cheap

35. but it is effective

36. consideration choice opt-in control opt-out Entertainment Information Interactivity Source: U.S Code of Conduct established by the Mobile Marketing Association golden rules

37. do not push / pull is nicer

38. finally - use cases!

39. nike

40. guinness

41. siol

42. AXE

43. Keizer Permanente

44. Rondo / Reebok

45. Grolsch

46. @tomiahonen @jmacdonald @jamescameron @torgo @retomeier @technokitten @mtrends @russellbuckley @cbillich you might want to follow

47. kthxbi @tomazstolfa