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Hello Mobile!
  short guide to mobile




        @tomazstolfa
    tomaz.stolfa@marand.si
I   MarandLAB
mobile is personal
mobile is always with us
mobile is immediate
mobile is contextual
SMS                web
                                  bluetooth
IVR           MMS                             apps
    ...
understand the ecosystem = 1/2 win
the classic tech
voice = ubiquitous/personal
SMS = instant/short/intimate
MMS = compact/standardized
bluetooth can you set it up?
mobile web wap≠XHTML≠HTML5
QR codes
java apps
new cool stuff
native applications
iphone/ipad apps
android apps
maemo/meego apps
symbian apps
webOS apps
samsung BADA apps
Vodafone 360 apps
do you see a pattern here?
fucking fragmentation!
keep it simple = WIN
complicate it only when is really necessary
other mobile hypes
augmented reality
location based services
mm as a standalone = FAIL!
mobile ≠ cheap
but it is effective
consideration
choice
  opt-in
                           control
                             opt-out
                    ...
do not push / pull is nicer
finally - use cases!
nike
guinness
siol
AXE
Keizer Permanente
Rondo / Reebok
Grolsch
@tomiahonen
       @jmacdonald
      @jamescameron
          @torgo
        @retomeier
       @technokitten
         @mtre...
kthxbi
 @tomazstolfa
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Hello Mobile!

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A short intro to mobile, prepared for some friends.

Published in: Technology, Business
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