Bringing Interaction and Engagement to Digital Display Advertising @eCommConf

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Bringing Interaction and Engagement to Digital Display Advertising @eCommConf

  1. 1. Bringing Interaction and Engagement to Digital Display Advertising @tomazstolfa
  2. 2. the world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
  3. 3. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
  4. 4. Tomaz Stolfa, eCommConf 2009, Amsterdam
  5. 5. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
  6. 6. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
  7. 7. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
  8. 8. one way communication Tomaz Stolfa, eCommConf 2009, Amsterdam
  9. 9. is soooo last century Tomaz Stolfa, eCommConf 2009, Amsterdam
  10. 10. no engagement Tomaz Stolfa, eCommConf 2009, Amsterdam
  11. 11. no measurement Tomaz Stolfa, eCommConf 2009, Amsterdam
  12. 12. why don’t we enable two way communication between content and viewers? Tomaz Stolfa, eCommConf 2009, Amsterdam
  13. 13. how?!?!? Tomaz Stolfa, eCommConf 2009, Amsterdam
  14. 14. bluetooth? mobile web? native apps? Tomaz Stolfa, eCommConf 2009, Amsterdam
  15. 15. complicated! Tomaz Stolfa, eCommConf 2009, Amsterdam
  16. 16. let’s keep it simple Tomaz Stolfa, eCommConf 2009, Amsterdam
  17. 17. qootia image Tomaz Stolfa, eCommConf 2009, Amsterdam
  18. 18. what now? Tomaz Stolfa, eCommConf 2009, Amsterdam
  19. 19. real-time interaction Tomaz Stolfa, eCommConf 2009, Amsterdam
  20. 20. multiplayer games Tomaz Stolfa, eCommConf 2009, Amsterdam
  21. 21. Tomaz Stolfa, eCommConf 2009, Amsterdam
  22. 22. real-time trivia Tomaz Stolfa, eCommConf 2009, Amsterdam
  23. 23. trivia image Tomaz Stolfa, eCommConf 2009, Amsterdam
  24. 24. real-time voting Tomaz Stolfa, eCommConf 2009, Amsterdam
  25. 25. Tomaz Stolfa, eCommConf 2009, Amsterdam
  26. 26. content browsing Tomaz Stolfa, eCommConf 2009, Amsterdam
  27. 27. Tomaz Stolfa, eCommConf 2009, Amsterdam
  28. 28. we can actually measure engagement Tomaz Stolfa, eCommConf 2009, Amsterdam
  29. 29. and keep the conversation going when you are done interacting Tomaz Stolfa, eCommConf 2009, Amsterdam
  30. 30. Tomaz Stolfa, eCommConf 2009, Amsterdam
  31. 31. Rock on eComm! @tomazstolfa
  32. 32. List of images: {1} http://www.flickr.com/photos/95572727@N00/440698504/ {2} http://www.flickr.com/photos/42747912@N00/2294901114/ {3} http://www.flickr.com/photos/khoogheem/3503286896 {4} http://www.flickr.com/photos/40954787@N00/30532316/ {5} http://www.flickr.com/photos/10131865@N02/3476412187/ All listed images are under a Creative Commons license and were found using http://www.compfight.com Tomaz Stolfa, eCommConf 2009, Amsterdam

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