Local seo-tools-will-help-boost-results

1. WebSetNet
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Local SEO Tools That Will Help You Boost Your Results
Oh no, not another post about SEO, right? I bet you feel like this guy don't you? Come on, be
honest that’s exactly what you’re thinking isn’t it? Well, give me five minutes of your time, and
you won’t be disappointed, trust me!
Let's get to the point. I'm going to share some awesome tools that will help a small business
owner or a SEO agency do their job better. These tools, (some free, some paid,) will allow you
to spy on the competition, and to streamline your processes. Is it an all inclusive list? Heck no.
It's a sample of some of the awesome tools that I use.
Why Local SEO and not SEO? Well, these tools will mostly work for both organic SEO and
Local SEO. However most of my customers are dentists, attorneys, cpa's, etc., all of which need
a strong local presence.
A few quick tips before we begin: Google is continually and regularly updating their algorithm,
which they use to determine who to show up in the search results. Did you know that there are
over 200 factors that they use to determine who to show in search results?
This means you need to continuously educate yourself on what is going on in the world of
search so that you don’t get left in the dust and have your competitors' race past you, grabbing
YOUR potential customers! Not fun to see your website traffic dip and your incoming calls
decline.
Top rankings in Google and other search engines don't 'just happen'. They take a strategic,
holistic approach, constant testing, and tweaking to methods, and continued education on the
regular changes to Google's Algorithm.
These tools won't get you there by themselves. Before you dive into these tools, you need to
make sure that you have a search engine friendly website, (meaning good On page SEO) a
properly optimized Google Places profile (now called Google + Local), and reviews across the
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2. WebSetNet
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internet on strong, authoritative websites are all vitally important to your local online presence.
So let’s get right to it! Here are 24 awesome tools that you can use to boost your rankings in
the search results:
1. Free Local Analysis Google Places Tool
This sweet tool from 51 Blocks helps businesses to optimize their Google Places ranking by
discovering which of the over 200 ranking factors they are using. It provides a snapshot of your
Google+ Local page info, website Information, offsite information (links, citations) and
competitor stats.
2. Schema & KML File Generator
We know that schema is becoming more and more important. It is exactly why this it’s a quick
means of generating the schema score for your N.A.P (Business Name, Address, and Phone
Number). It will also produce a KML file that you can upload to the root address list of your
website.
3. Free Local Search Visibility Guide
Want to increase your business visibility to local customers? Of course you do! This is an
extremely detailed guide to setting up your Google Places account from one of the most well
respected Google Places experts Phil Rozek. Phil outlines how this tool can help you get listed
in Google and other top searches.
4. CallRail
You gotta know where your calls are coming from in a search campaign. However there is a
quite a bit of controversy when it comes to call tracking in local SEO. CallRail uses DNI which
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3. WebSetNet
Webmaster Blog
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doesn't mess up the all important NAP. It helps you identify the advertising channels that make
the phone ring. You can review calls and improve customer service. It is easy to track which ads
and keywords make your phone ring. It also tracks phone calls from SEO, PPC, websites, print,
and so forth.
5. Schema Creator
Search engines such as Google produced a structured data standard called schema.org.
Schema can be applicable to all businesses that would like to highlight their address, name and
phone number using schema.org expressions. Schema.org In-Depth Article Code Generator
also helps to produce the markup necessary for In-Depth articles so it can simply be applied to
your page.
6. USPS ZIP Code Tool
Using this tool, you can look up and find ZIP Codes by city, street address and state. You can
as well enter a street address and ZIP Code to get an identical version of the address.
7. Keyword Planner
Keyword Planner can be compared to a workshop for expanding existing search network
campaigns or building new ones. You can research keyword and group ideas. You can also
obtain historical statistics and even generate a new keyword list from several lists of keywords
collectively.
8. Page Speed Insights
You can use Page Speed Insights to search for and share information— to help you connect with
people, to keep in touch with other people or to produce new content to show you more
applicable search results and ads, or to allow sharing with others faster and easier.
9. Copyscape
Got underway in 2004 by Indigo Stream Technologies, Ltd., Copyscape is a free online
plagiarism detection tool that checks whether related text content appears elsewhere on the
web. It can be used by a local business to ensure that their blog posts are protected from "copy
cats" and to check if the content they outsource is clean. There is also a premium version of this
tool available.
10. Moz Local
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4. WebSetNet
Webmaster Blog
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For only $49 per year, per location, Moz Local guarantees your business listings are consistent,
correct, and visible across the internet. Here you can take charge of your online business
listings with just a single click. Help new customers and local search engines find your business
online. You can also update/claim a listing on SuperPages, Foursquare, eLocal and Best of the
Web Local.
11. Screaming Frog
Allows you to get a fairly detailed analysis of a website. It audits websites’ images, links, script,
CSS, and apps from an SEO standpoint. It sorts the data in an easy to view manner and
delivers them in tabs by type and lets you to sort out for common SEO issues, or simplifies the
data so that you're able to export it into Excel.
12. Google Places for Business Category Tool
This is an easy to use Google Places Category Tool that supplies assistance in picking and
searching the correct classes for your Google Places for Google+ Page, for local listing or for
business.
13. White Spark
Here you can discover where to list your business for improved local search rankings. Just enter
your keyphrase, like "Calvary fashion" and it helps you categorize other potential variants
("fashion Calvary") to ensure you don't lose out on any possible citation sources.
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14. Bright Local Tools
BrightLocal offers some of the best resources for a local SEO agency. Their support is top notch
and their prices are competitive. I can't recommend them enough. I use at least one of their
tools a minimum of 3 times a week.
ReviewFlow
ReviewFlow helps you to track, find and manage your online reviews on local directories and
leading review sites. They find and monitor your online reviews on 16 primary review sites such
as Google+, CitySearch, Yelp, YP.com, SuperPages and InsiderPages.
Local SEO Check-Up
Find out where your business is listed and what people say about you. Local SEO check-up
looks through the top local directories for mention of your business. You can see where you're
listed and what info they have on you— including your name, phone number, address, photos,
business description, star rating, reviews and more.
Citation Burst
?line-height: 1.2;">Citation Burst contains over 1,600 ‘known’ citation sites. These are a
dominant mix of general directories, niche directories, local directories and events sites which
your company can be listed on. Then use this to get the important citations and spy on your
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competitors to see what citations they have.
Local Search Rank Checker
Local Search Rank Checker is an easy way to follow your local and organic search rankings in
Google, Yahoo and Bing. Monitor your search rankings in Google +Local, Google organic
results, Yahoo Local, Yahoo organic results, Bing organic results and Bing local. This tool will
allow you to track the top 50 search results.
Google+ Local Wizard
Google+ Local Wizard is an easy side-by-side evaluation of you and your primary Google+
Local competitors. You can see how you match up and what your competitors are doing. If you
aren't ranking on page 1 of the local results, this will give you valuable information that you can
use to increase your rankings.
15. MozBar
A toolbar that makes SEO easier—you can access vital SEO metrics at a quick look as you surf
the web. Features include create custom searches, SERP Overlay with complete metrics,
highlight links and keywords and analyze page overlay.
16. ahrefs
Whenever you do a competitive research or have a new client, you can always turn to Ahrefs.
One of the best backlink checkers out there. I use ahrefs almost every day. It comes in
especially handy with new clients, and when trying to see how somebody is outranking you.
17. Local Citation Building Template
Directory listings or citations are a significant component of internet promotion for small
businesses. They expand your brand name across the web, making it easier for you to be
found. This tool also helps you rank higher in Google + Local— when it's done correctly.
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18. Yoast SEO Plugin
We know of course that SEO is more than just adding some info to a piece of software, in this
case a Wordpress Plugin. However, Yoast SEO is a great start for those performing on page
optimization. It helps take the complexity out of some of the strategies you'll want to use. They
have great support and are updating the plugin regularly.
19. Local Search Forum
Here you can post local search questions and get answers to the information needed. It
highlights the latest news on local search and there’s a private forum for advanced level
consultants and cases —many local SEO professionals offer their insight as well. Join in the
discussions!
20. Must Read Blog-Chris Silver Smith at Search Engine Land
Chris Silver Smith serves on the SEO advisory board for FindLaw, a Thomson Reuters
company and the board of advisors for Universal Business Listing. He writes for the Local
Search column at Search Engine Land, and blogs on Nodal Bits. He is also president of Argent
Media— exposing his experience in search engine optimization, shopping search, online
reputation management and local SEO. Chris is one of the leading local SEO experts in the
industry. He's one that I follow on a regular basis.
21. Places Scout
Places Scout is one of the most comprehensive pieces of software that will help you discover
citation opportunities— track rankings, view competitor metrics, monitor reputation, prospect, and
more. It's an all-in-one solution that presents advanced tools for rank tracking, keyword
research, lead generation, business reputation monitoring and so forth. I've yet to find a piece of
software (scaper) that is more comprehensive than this.
22. Point Blank SEO Link Building Course
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8. WebSetNet
Webmaster Blog
http://websetnet.com
Are you tired of the same old link building approaches and ideas? Whether you’re an
apprentice or a pro-level link builder, this extensive guide will definitely come in handy. This
course will set off new ideas and supply you with actionable resources to build and draw better
links.
23. Google Webmaster tools
As the name suggests, Google Webmaster Tools presents you with detailed reports and
information about your pages' visibility on Google. It is a free web service by Google for
webmasters. It is an extremely comprehensive (though at times buggy and unreliable) resource
for monitoring website impressions, search ranking positions, 404's, and overall website health.
24. Google Analytics
Do you know how many people are visiting your site on a monthly basis? Do you know your top
referrer? What page are people landing on when they get to your website? How about how long
they stay on your site? Where they are physically located? You can get all of this information
and more from Google Analytics. Which of these are your favorite tools? As I said this isn't an
all inclusive list, but instead a summary of some of the top tools. What did I miss that I should
have included?
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