1. QuestKon Consultancy Service
 SERVICE PROVIDER
QuestKon is a Consultancy Service Provider for
Manufacturing,Infrastructure
Development,Plant & Machinery, Products &
Brand Development,Marketing
Development,Networking Development,Reaserch
& Development.
Questkon is managed by experienced
professionals and undertake works on
chemecals.Pharmaceuticals, Foods Products,
FMCG, Metal Finishing and Pretreatment etc,
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2.  Who Are Our Clients
1) An individual Financial Background
Very Strong and interested to Setting Up
Factory/Business.
 Company & Firm:-
1) Proprietorship/ individuals
2) Businessman
3) Pvt.Ltd Company
4) Limited Company
5) NGO and Society
6) Educational Institution
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3.  Frequent Ask Question :
What is Brand?
A brand is a Product,Service,Or Concept that is publicly distinguished
from other products,serivces,or concepts so that it can be easily
communicated and usually marketed.A brand name is the name of the
distinctive Product,Service,or concept. Brands are usually protected
from use by others by securing a tredemark or Service mark from
authorized agency,usually a Government Agency.Before applying for a
trademark or service mark, you need to establish that someone else
hasn’t already obtanied one for your name.Although you can do the
seaserching yourself, it is common to hire a law firm that specilizes in
doing trademark searches and managing the application process,which,
in United States, take about a year .Once you have learned that no one
else is using it,you can begin to use your brand name as a trademark
simply by stating it is a trademark (using the “TM” where it first
appears in a publicationor website) After you receive the trademark,you
can use the registered(?) symbol after your trademark.
Brands are often expressed in the logos,graphic,represntation of the
brand in computers,a recent example of widespread brand application
was the “intel Inside” label provided to manufactuers that use intel’s
microchips.
A Company’s brands are public’s awarness of themis often used factor
in evaluating a Company,Corporation sometimes hire marketing research
firms to study public recognition of brand names as well as attitudes towards
the brands.Here is the famous advertsing copywriter and ad agency fonder
David Ogilvy’s defination of a brand:
The Intangible Sum of a product’s attributes: its name,packaging,price,its
history, its reputation, and the way it’s advertised.

4.  What is Marketing?
Marketing is an activity,Marketing and strategies result in making
products available that satisfy customers while making profits for the
companies that offer those products.
 What Activites are included in Marketing?
Marketing activites are numerous and varied because they basically
include everything needed to get a product off drawing board and into
the hands of the customer. The board field of marketing includes
activities such as :
*Desingning the product so it will be desirable to customers by using
tools such as marketing research and pricing.
* Promoting the Product so people will know about it by using tools
such as public relations,advertising,and marketing communications.
* Setting a price and letting potential customers know about your
product and making available to them.
A marketing plan is an essential marketing tool for every small
business. Use the guide on the following pages to answer these 10
questions:
1) Marketing Stategy: How Will marketing plan support your business
goals?
2) Mission Statement: What are you trying to accomplish and why?
3) Target Market: Who are you trying to reach with your marketing
actvities?
4) Competitive Analisis: Who are up against,and Where do you rank?

5. 5) Unique Setting Proposition: What make your Business unique?
6) Pricing Strategy: What will you charge,and why?
7) Promotional Plan: How will you target market?
8) Marketing Budget: How much money you spend ,and on what?
9) Action List: What tasks do you need to complete to reach your
marketing goals?
10) Metrices: How are you implementing,and where can you
improve?
 What is Product &
Productivity?
1) A economic term of the rate at which good or services are Produced.
2) Messurment of efficiency of person,machine,system,workforce,nation,or
other entity,calculated by diving out over a specific time priod by
input,which includes cost,or resources invested in the prosuction effort.
 What is Service?
1) An intangible product sold by business,such as tax return
preparation or landscaping.
2) The way a business interact with its Customer.

6.  What is market and market
position?
1) How a business ,product,or brand is perceived by customers to be
unique and meaningfully different from other provideds of
similar solution.
2) The market share ranking of a business,products,or brand in
terms of sales volume with competitive arena.
 What is Postioning?
1) A term used by marketers to describe the process of determining
what meaningfull an unifilled niche a business, product or brand
is designed to fill,filling it,and working,to perform so well that
customers have reason to allow any competitive offering into same
market position.
 Customers: One who purchase the good and service of
business.The individual may or may not be person who
authorizes , orders or purchase of item,in case of software
puchases called user.
Slogan; tagline: A short, memorable Phase that helps consumer
link a business name to its marketing message and brand image.
 Brand Image: A set of beliefs about the personality
arttributes benefits,and promises of a business, product,
organization,or person that exists in consumer minds,for

7. good or bad as result of associations, interaction and
experiences with the brand.
 Launch your Brand: 1) To Wide publicize a
business , product,or brand for the first time .2) The event
situation in which a business component is launched.
Public Or Publicity: A communication approch that results in
unpaid mentions in point,broadcast,or onlinenews,or feature
coverage,usually the result of public relations, media relations and
news releases.
 Branding Management: 1) The group og
individuals who supervise or contrll a business, project, or
event. 2) The Skill employed to organize and lead a business
to accomplish desired goals efficiently and effectively.3)The
act of planning ,organising setting,leading,and directing a
project or business.
 Branding: The Process of building a positive
collection of perceptions about a business,
product,organizationor person in cosumer minds as redult
of all associations, interactions,and experienceswith
branded business, product, organization,or person.
Benefits:1) In the field of human resourcess,indirect,and noncash
compensation mandated by law or voluntarily provided to
employees in addition to salary or wages .2) In the field of
marketing ,the advantages a customer gains from unique features
and offering of business.

8.  Marketing ‘s Four PS:- The Four categories
that cover the functions marketers employ to achieve
marketing goals and objectives.these categories assress the
marketers ,Product,Price,Promotion and Distributon,which
is referred to as place.The process of contolling how a
brand’s identity, message and experience is developed and
conveyed across all points of interation including
throughout and entire organization across all points in the
purchase, process,and thruogh all communication and
distribution channels.
Dreft is Created By Goutam Bagchi(Executive Consultant)
Questkon Consultancy Service
 Dated:- 25/01/2013