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What is Cirque de Soleil's product and business strategy? Â Â Comment specifically on how the
product and strategy provide a competitive advantage.
Solution
Business strategies used by the world-famous Cirque du Soleil to tap employee creativity can be
used by businesses for the same purpose, a top member of that organization told an audience at
Society for Human Resource Management (SHRM) 2008 Global Conference and Exposition.
In 1984 a group of street performers banded together and formed the forerunner of Cirque du
Soleil, Lyn Heward, the organization

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