Make mobile booking six times faster
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Online travel agency bookings have undergone a massive shift. For the first six months of 2014, over 40 percent of consumers booked travel reservations. However, travel is still experiencing an 81% abandonment rate (SaleCycle), which is higher than any other industry. Join Tnooz and Jumio for this FREE WEBINAR and hear how Bravofly is leading a digital booking transformation. During this webinar you will learn: How Bravofly made their booking process six times faster How to minimize booking abandonment whilst delivering a world-class mobile experience How OTAs balance convenience with security while meeting APIS and fraud prevention requirements Panelists for this FREE webinar are: David Pope, marketing director for Europe, Jumio Francesco Sala, CMO, Bravofly Kevin May, moderator and senior editor, Tnooz Gene Quinn, producer and CEO, Tnooz This WEBINAR took place on Thursday 30 July 2015.
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Make mobile booking six times faster
- 1. Making mobile bookings six times faster Webinar 30 July 2015
- 2. Your hosts Kevin May Senior Editor & Moderator Tnooz Gene Quinn CEO & Producer Tnooz
- 3. Your presenters David Pope Marketing Director for Europe Jumio Francesco Sala CMO Bravofly
- 4. Poll no. 1 Where are you located?
- 5. Poll no. 2 What industry segment do you represent?
- 6. Poll no. 3 How often do you use your mobile device to book travel?
- 7. Poll no. 4 How do rate the customer experience when booking travel on mobile devices?
- 8. © 2015 Jumio, Inc. – Confidential Making mobile bookings six times faster… R
- 9. © 2015 Jumio, Inc. – Confidential How to reduce booking abandonment with Jumio Booking abandonment…What is it costing the industry & why? Today… What is Jumio all about? Case study & customer successes Appendix
- 10. © 2015 Jumio, Inc. – Confidential Who is Jumio? Jumio is a global identity management & credentials company using computer vision technology to reduce customer sign-up & friction & verify ID credentials. Used by leading brands across a range of industries
- 11. © 2015 Jumio, Inc. – Confidential 50% 13% £20bn £1.3bn How much is booking abandonment costing? *Sources see Appendix Overall abandonment % when consumers get a final booking price Booking abandonment % when consumers get to the payment page How many do not return later to complete booking Overall value of UK Travel bookings from airlines & OTAs Total lost revenue to UK airlines & Online Travel Agencies 80% Book Now DeparturesArrivals
- 12. © 2015 Jumio, Inc. – Confidential Why do travel sites see so much abandonment? “Waiting for other travellers” “Think I can get it cheaper elsewhere” “Looking, not booking” “Grrr, this fiddly checkout form is taking too much time, I’ll do this later” “Agghh, I hate entering this data into my mobile” “What? Why am I getting this error message?” Outside of our control Within our control
- 13. © 2015 Jumio, Inc. – Confidential How to improve UI & design… Be an autocue for your customers • Be intuitive and make life simple. Help your customer see the light at the end of the tunnel • Include a progress bar that shows how far along the process your customer is How to Reduce Booking Abandonment
- 14. © 2015 Jumio, Inc. – Confidential How to improve UI & design… Become a UX ninja • The Keystroke Level Model • The Gestalt Laws of Grouping Don’t lay traps for your customer to fall into • Don’t make me think! How to Reduce Booking Abandonment
- 15. © 2015 Jumio, Inc. – Confidential How to Reduce Booking Abandonment 1. At point of booking, customers can simply hold their payment card and/or ID document up to their mobile device camera 2. Jumio’s Bam Checkout® technology is integrated into the travel company’s app and instantly extracts payment data, customer name and date of birth, and if present, address data too. 3. Data is instantly and neatly populated into the checkout pages increasing transaction completion and reducing abandonment. 4. Customers complete transactions in seconds instead of minutes and successful transactions are increased by over 10% ConversionRate% Traditional Key Entry Anonymised client data +10% uplift
- 16. © 2015 Jumio, Inc. – Confidential Create a great user experience that transforms laborious & error-prone key entry… Convenient for your customers at point of booking Make booking/checkout form filling quicker & easier, saving nearly 2 minutes of key entry Make booking process up to 6X faster Increase booking completion rates by over 10% …into a near instant automated process
- 17. © 2015 Jumio, Inc. – Confidential Reduce Booking Abandonment Reduce abandonment rates of up to 50% Increase booking completion rates by over 10% Deliver a great digital customer experience The result?
- 18. © 2015 Jumio, Inc. – Confidential Supporting leading travel brands The new passport scanning feature from Jumio provides customers with more options to control their travel experience. Putting your passport information in can take a significant amount of time and it’s something that creates frustration. We’ve developed the new function in partnership with credentials management company Jumio to ensure details can be scanned in easily, safely & securely With Jumio’s technology we can now offer our customers a frictionless and secure booking and payment system which will be six times faster than before.
- 19. Poll no. 5 How do you rate the customer experience using your own company’s mobile site?
- 20. © 2015 Jumio, Inc. – Confidential Bravofly: a growth story Bravofly is part of lastminute.com group, a European leader in the online travel and leisure industry.It is ranked amoung the top five OTAs worldwide according to GTV (Source Euromonitor international and company estimates). It was launched in 2006 but traces its root in 2004 with the launch in Italy of Volagratis, a pioneering search engine for low cost flights. Bravofly operates in more than 35 countries through websites and apps in 15 languages. Customers can search, book and manage flights, hotels, holidays, cruises and other travel and leisure related products. Bravofly is now a full service provider that leverages technology to simplify the life of travellers.
- 21. © 2015 Jumio, Inc. – Confidential How Jumio is supporting leading OTA Bravofly
- 22. © 2015 Jumio, Inc. – Confidential How Jumio is supporting leading OTA Bravofly Scan card Through the Bravofly app travellers can easily insert identity information Travellers chose the preferred identity document They can chose among IDs issued by over 120 countries Travellers scan their documents using device camera (no photo taken or stored) Automatically data is extracted and the form completed
- 23. © 2015 Jumio, Inc. – Confidential How Jumio is supporting leading OTA Bravofly Checkout form completed in 5 seconds vs. 55 seconds for traditional system. Travellers through the Bravofly app can easily book their flights Travellers scan their payment card Automatically they populate the checkout form with name, 16-digit card number and expiry date They can enter the payment using the mobile device camera (no photo taken or stored)
- 24. © 2015 Jumio, Inc. – Confidential How Jumio is supporting leading carrier United Airlines 54321 Traveler accesses United Airlines mobile app, enters record locator, and chooses “Add Passport” Traveler holds up Passport within the frame (no photo taken or stored) Data is extracted almost instantaneously Passport is authenticated Traveler confirms itinerary and stores in Passbook or email
- 25. © 2015 Jumio, Inc. – Confidential How Jumio is supporting leading carrier easyJet 4321 Customer installs easyJet mobile app Customer scans their passport data into their easyJet app using device camera (no photo is taken or stored) Customer goes to my flights Customers that have scanned passport data can be issued a mobile boarding pass
- 26. © 2015 Jumio, Inc. – Confidential What are the end-customers saying?
- 27. © 2015 Jumio, Inc. – Confidential 120+ countries Fastfill works with IDs from across the globe (passports, driver licenses or government IDs) Jumio’s patented technology offers data extraction from: MRZ, 2D Bar Code, OCR 27
- 28. © 2015 Jumio, Inc. – Confidential Safe & Secure We apply stringent PCI protocols to PII data All data transmitted with 256k bit encryption Full redundancy on Amazon EC2 & Rackspace Meets local jurisdiction data requirements 24/7 network monitoring & Help Desk Security management Policies & procedures Network architecture Software design accreditation Ongoing certification monitoring
- 29. © 2015 Jumio, Inc. – Confidential Flexible & Scalable Platform Platform Specs OS PLATFORMS DEVICES INTEGRATION TIME PRICING MODEL Minimal developer time. Go live in weeks. Flexible SaaS model Annual or multi year terms. Limited or unlimited scans per month plans available.
- 30. © 2015 Jumio, Inc. – Confidential Reduce Booking Abandonment The result? Reduce abandonment rates of up to 50% Increase booking completion rates by over 10% Deliver a great digital customer experience
- 31. © 2015 Jumio, Inc. – Confidential Thank You! David Pope david.pope@jumio.com +44 (0)7740 564089 App Store Try it out for yourself download the demo apps in: GooglePlay
- 32. Q & A
- 33. Thank you! Send your questions and comments to kevin@tnooz.com Replay and presentation of webinar will be available on www.tnooz.com