How to recover lost online shopping carts intelligently and rapidly
An estimated 85-95% of online shopping carts go abandoned in travel, leaving millions of dollars on the table. However, using intelligent cart recovery techniques, you can instantly re-target customers who have abandoned products in their online shopping cart with highly personalized messages through email, web, and mobile, and recoup otherwise lost dollars. This TLearn webinar will explore: The state of cart abandonment in travel Practical techniques you can employ across email, web, and mobile to prevent or diminish cart abandonment Typical outcomes associated with these tactics Presenters for the FREE TLearn session are: David O’Flanagan, CEO, Boxever Ruadhan Barry, senior product manager, Boxever Kevin May, moderator and editor, Tnooz Gene Quinn, producer and CEO, Tnooz This TLearn webinar took place on Tuesday 3 February 2015
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How to recover lost online shopping carts intelligently and rapidly
- 1. Recover lost carts intelligently and rapidly TLearn webinar 3 February 2015
- 2. Your hosts Kevin May Editor & moderator Gene Quinn CEO & producer
- 3. Your presenters David O’Flanagan CEO Boxever Ruadhan Barry Sr. Product Manager Boxever
- 4. Predictive Marketing That’s Going Places
- 6. Travel companies lost approx. $1.78 Trillionin 2014 to abandoned carts
- 7. Source: Forrester Why? I was not ready to purchase I wanted to compare prices on other sites Product was higher than I wanted to pay Just wanted to save products in cart for later 41% 27% 25% 24%
- 8. 90% travel carts abandoned 55% higher spend 20% abandoners convert when retargeted to By the Numbers…
- 9. OnsiteDisplay MobileEmail Remarketing to Boost Conversion
- 10. 1. Guest identification 2. Timing 3. Personalization 4. Multi-device 5. Tracking What’s Important?
- 11. Identity
- 13. Offers@Spinair To: Dave Terlier Did you forget something? Personalization
- 14. Cross Device
- 15. Analytics
- 16. Set Up & Go
- 17. Site Visits Carts Created Abandon Rate Remarketing Success Rate Cart Size Profit Rapid ROI
- 19. Q & A
- 20. Thank you! Send your questions and comments to kevin@tnooz.com Replay and presentation of webinar will be available on www.tnooz.com
Editor's Notes
- Intro Dave – brief overview of Boxever (2 minutes max)
- Boxever’s Predictive Marketing Platform helps travel marketers perform better across the full marketing lifecycle – from acquisition, to conversion, and through retention. Highlight a couple of the touchpoints where we play in each…. Acquisition Display Optimization Remarketing Conversion Onsite Remarketing (email, onsite) Call Center Retention Email Onsite Mobile Call Center In-flight But today we’re going to focus on a very specific part of the customer journey and marketing lifecycle where small changes can have massive results. – Specifically on recovering abandoned carts.
- *$446 Billion = Estimated global online travel sales 80% = Average abandoned cart rate in Travel A massive loss of revenue that also presents a massive opportunity…
- Intelligent Cart Recovery via Email - 6 mins (Ru) What is it? How does it work? Why “Intelligent”? (this is where we blow out the Boxever Magic)
- Intelligent Cart Recovery via Email - 6 mins (Ru) What is it? How does it work? Why “Intelligent”? (this is where we blow out the Boxever Magic)
- Intelligent Cart Recovery via Email - 6 mins (Ru) What is it? How does it work? Why “Intelligent”? (this is where we blow out the Boxever Magic)
- Intelligent Cart Recovery via Email - 6 mins (Ru) What is it? How does it work? Why “Intelligent”? (this is where we blow out the Boxever Magic)
- Cart recovery solutions can pay for themselves in weeks and drive additional revenue Speak to some of our customer examples…. Make them generic. Once email is tackled, then you can move on to onsite, display and mobile.