SlideShare a Scribd company logo
1 of 17
IITC  ORGANIC INDIA BRINGING NATURE TO THE SUPERMARKET SHELVES
ORGANIC  INDIA  PRODUCTS TULSI TEA COLLECTION HERBAL SUPPLEMENTS ORGANIC FOODS ORGANIC SPICES ORGANIC HERBS
LATEST ADDITIONS : SYRUPS made of whole organic herbs and organic sugarcane juice   ORGANIC HERBAL COLOURS for ensuring a safe holi COMING TO THE SHELVES : ORGANIC INDIA SKIN CARE LINE
IITC ORGANIC INDIA FACTS AND FIGURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTIONAL SRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REASONS FOR UNSOLD STOCK OF ORGANIC PRODUCTS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],CONSUMERS AWARE OF THE FOLLOWING ORGANIC PRODUCTS : TEA , RICE, WHEAT, PULSES, FRUITS AND VEGETABLES
WHAT CAN BE DONE… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT CAN BE DONE AT POINT OF PURCHASE ,[object Object],[object Object],[object Object],[object Object],[object Object]
AT THE NATIONAL LEVEL ,[object Object],[object Object],[object Object],[object Object],[object Object]
AWARENESS CAMPAIGNS ,[object Object],[object Object],[object Object]
TO AROUSE INTEREST AND PARTICIPATION ,[object Object],[object Object]
PRINT MEDIA INTIATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
EVENTS ,[object Object],[object Object],[object Object]
BODY, SOUL AND SPIRIT EXPO ON THE BANKS OF THE GANGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World famous health experts and nuritionists will be invited.  Open air ,3 day fest to let people experience the magic of healthy and pure living. Art of living workshops, Music therapy sessions Everything organic on the menu.
THANK YOU - PRANTIKA GHOSH

More Related Content

What's hot

Organic products, Organic health product
Organic products, Organic health product Organic products, Organic health product
Organic products, Organic health product organicbazaar1
 
Organic food nereag
Organic food nereagOrganic food nereag
Organic food nereaganiturribhi
 
Gender aspects of informal markets
Gender aspects of informal marketsGender aspects of informal markets
Gender aspects of informal marketsILRI
 
Benefits of Organic Coffee
Benefits of Organic CoffeeBenefits of Organic Coffee
Benefits of Organic CoffeeBuyOrganicCoffee
 
Natural flavours and sustainability - a perspective from Givaudan, APAC
Natural flavours and sustainability - a perspective from Givaudan, APACNatural flavours and sustainability - a perspective from Givaudan, APAC
Natural flavours and sustainability - a perspective from Givaudan, APACGivaudan
 
The Insider’s Guide to Healthy Organic Coffee
The Insider’s Guide to Healthy Organic CoffeeThe Insider’s Guide to Healthy Organic Coffee
The Insider’s Guide to Healthy Organic CoffeeBuyOrganicCoffee
 
Keep Your Food Safe - English
Keep Your Food Safe - EnglishKeep Your Food Safe - English
Keep Your Food Safe - EnglishStacy Wang
 
Organic
OrganicOrganic
OrganicGetazo
 
Brand development in women farmers group empowerment to support the tropical ...
Brand development in women farmers group empowerment to support the tropical ...Brand development in women farmers group empowerment to support the tropical ...
Brand development in women farmers group empowerment to support the tropical ...CGIAR
 
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADE
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADECONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADE
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADEShubhangi Kumari
 
Goat milk safety and consumption in Abergelle, Ethiopia
Goat milk safety and consumption in Abergelle, EthiopiaGoat milk safety and consumption in Abergelle, Ethiopia
Goat milk safety and consumption in Abergelle, EthiopiaILRI
 
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report Uganda
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report UgandaMike O'Leary Travel Bursary Report (2014) - Animal Traction Report Uganda
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report UgandaMike Burke
 
Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.sourabh kumawat
 
Sustaining our natural flavours
Sustaining our natural flavoursSustaining our natural flavours
Sustaining our natural flavoursGivaudan
 
Research on organic food restaurants in india
Research on organic food restaurants in indiaResearch on organic food restaurants in india
Research on organic food restaurants in indiaShaurya Garg
 

What's hot (19)

Organic products, Organic health product
Organic products, Organic health product Organic products, Organic health product
Organic products, Organic health product
 
Organic food nereag
Organic food nereagOrganic food nereag
Organic food nereag
 
Gender aspects of informal markets
Gender aspects of informal marketsGender aspects of informal markets
Gender aspects of informal markets
 
History of Organic Coffee
History of Organic CoffeeHistory of Organic Coffee
History of Organic Coffee
 
Cookshop
CookshopCookshop
Cookshop
 
Benefits of Organic Coffee
Benefits of Organic CoffeeBenefits of Organic Coffee
Benefits of Organic Coffee
 
Natural flavours and sustainability - a perspective from Givaudan, APAC
Natural flavours and sustainability - a perspective from Givaudan, APACNatural flavours and sustainability - a perspective from Givaudan, APAC
Natural flavours and sustainability - a perspective from Givaudan, APAC
 
The Insider’s Guide to Healthy Organic Coffee
The Insider’s Guide to Healthy Organic CoffeeThe Insider’s Guide to Healthy Organic Coffee
The Insider’s Guide to Healthy Organic Coffee
 
Keep Your Food Safe - English
Keep Your Food Safe - EnglishKeep Your Food Safe - English
Keep Your Food Safe - English
 
UTZ Certified Coffee
UTZ Certified CoffeeUTZ Certified Coffee
UTZ Certified Coffee
 
Organic
OrganicOrganic
Organic
 
International Coffee Day
International Coffee DayInternational Coffee Day
International Coffee Day
 
Brand development in women farmers group empowerment to support the tropical ...
Brand development in women farmers group empowerment to support the tropical ...Brand development in women farmers group empowerment to support the tropical ...
Brand development in women farmers group empowerment to support the tropical ...
 
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADE
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADECONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADE
CONVERSION OF CONSUMERS TO ORGANIC FOOD IN GENERAL TRADE
 
Goat milk safety and consumption in Abergelle, Ethiopia
Goat milk safety and consumption in Abergelle, EthiopiaGoat milk safety and consumption in Abergelle, Ethiopia
Goat milk safety and consumption in Abergelle, Ethiopia
 
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report Uganda
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report UgandaMike O'Leary Travel Bursary Report (2014) - Animal Traction Report Uganda
Mike O'Leary Travel Bursary Report (2014) - Animal Traction Report Uganda
 
Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.
 
Sustaining our natural flavours
Sustaining our natural flavoursSustaining our natural flavours
Sustaining our natural flavours
 
Research on organic food restaurants in india
Research on organic food restaurants in indiaResearch on organic food restaurants in india
Research on organic food restaurants in india
 

Viewers also liked

Tea Time with Tayla - Partnership Opportunity Pitch Deck
Tea Time with Tayla - Partnership Opportunity Pitch DeckTea Time with Tayla - Partnership Opportunity Pitch Deck
Tea Time with Tayla - Partnership Opportunity Pitch Deckdallasmorgan
 
Urban Leaf Presentation
Urban Leaf PresentationUrban Leaf Presentation
Urban Leaf PresentationElaine Mau
 
School Tuckshop
School TuckshopSchool Tuckshop
School TuckshopH Anderson
 
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON UrbanAsian
 
Business plan _The Tea Arcade
Business plan _The Tea ArcadeBusiness plan _The Tea Arcade
Business plan _The Tea ArcadeJaved Sida
 
mCMO Conference 2013 - From Mobile App To Mobile Business
mCMO Conference 2013 - From Mobile App To Mobile BusinessmCMO Conference 2013 - From Mobile App To Mobile Business
mCMO Conference 2013 - From Mobile App To Mobile BusinessHKAIM
 
43 Things_Heitman-Russakoff
43 Things_Heitman-Russakoff43 Things_Heitman-Russakoff
43 Things_Heitman-Russakoffdboling
 
VietRees_Newsletter_27_Tuan3_Thang04
VietRees_Newsletter_27_Tuan3_Thang04VietRees_Newsletter_27_Tuan3_Thang04
VietRees_Newsletter_27_Tuan3_Thang04internationalvr
 
Benchmark
BenchmarkBenchmark
BenchmarkBloom
 
Industri musik indonesia 2010
Industri musik indonesia 2010Industri musik indonesia 2010
Industri musik indonesia 2010Iwan H Hadibroto
 
Fondamenti di prosodia latina
Fondamenti di prosodia latinaFondamenti di prosodia latina
Fondamenti di prosodia latinanapolinelquore
 
VietRees_Newsletter_65_Tuan2_Thang1
VietRees_Newsletter_65_Tuan2_Thang1VietRees_Newsletter_65_Tuan2_Thang1
VietRees_Newsletter_65_Tuan2_Thang1internationalvr
 
Aspect Oriented Programming :Sabarimala Web Portal
Aspect Oriented Programming :Sabarimala Web PortalAspect Oriented Programming :Sabarimala Web Portal
Aspect Oriented Programming :Sabarimala Web PortalSanjeev Kumar Jaiswal
 

Viewers also liked (20)

Tea Time with Tayla - Partnership Opportunity Pitch Deck
Tea Time with Tayla - Partnership Opportunity Pitch DeckTea Time with Tayla - Partnership Opportunity Pitch Deck
Tea Time with Tayla - Partnership Opportunity Pitch Deck
 
Urban Leaf Presentation
Urban Leaf PresentationUrban Leaf Presentation
Urban Leaf Presentation
 
School Tuckshop
School TuckshopSchool Tuckshop
School Tuckshop
 
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON
 
Business plan _The Tea Arcade
Business plan _The Tea ArcadeBusiness plan _The Tea Arcade
Business plan _The Tea Arcade
 
mCMO Conference 2013 - From Mobile App To Mobile Business
mCMO Conference 2013 - From Mobile App To Mobile BusinessmCMO Conference 2013 - From Mobile App To Mobile Business
mCMO Conference 2013 - From Mobile App To Mobile Business
 
43 Things_Heitman-Russakoff
43 Things_Heitman-Russakoff43 Things_Heitman-Russakoff
43 Things_Heitman-Russakoff
 
Manipulation in games by Sunny
Manipulation in games by SunnyManipulation in games by Sunny
Manipulation in games by Sunny
 
Real Time Image Processing
Real Time Image Processing Real Time Image Processing
Real Time Image Processing
 
VietRees_Newsletter_27_Tuan3_Thang04
VietRees_Newsletter_27_Tuan3_Thang04VietRees_Newsletter_27_Tuan3_Thang04
VietRees_Newsletter_27_Tuan3_Thang04
 
Benchmark
BenchmarkBenchmark
Benchmark
 
Industri musik indonesia 2010
Industri musik indonesia 2010Industri musik indonesia 2010
Industri musik indonesia 2010
 
Randomized Algorithm
Randomized Algorithm Randomized Algorithm
Randomized Algorithm
 
HTML5
HTML5HTML5
HTML5
 
Fondamenti di prosodia latina
Fondamenti di prosodia latinaFondamenti di prosodia latina
Fondamenti di prosodia latina
 
Personal Digital Archives Development
Personal Digital Archives DevelopmentPersonal Digital Archives Development
Personal Digital Archives Development
 
VietRees_Newsletter_65_Tuan2_Thang1
VietRees_Newsletter_65_Tuan2_Thang1VietRees_Newsletter_65_Tuan2_Thang1
VietRees_Newsletter_65_Tuan2_Thang1
 
Minimal reason to learn Perl
Minimal reason  to learn PerlMinimal reason  to learn Perl
Minimal reason to learn Perl
 
Aspect Oriented Programming :Sabarimala Web Portal
Aspect Oriented Programming :Sabarimala Web PortalAspect Oriented Programming :Sabarimala Web Portal
Aspect Oriented Programming :Sabarimala Web Portal
 
Osteologia enfermería
Osteologia enfermeríaOsteologia enfermería
Osteologia enfermería
 

Similar to PR campaign for IITC products

Ethical Food and Ethicurean
Ethical Food and EthicureanEthical Food and Ethicurean
Ethical Food and EthicureanNovember Tan
 
Organic food processing & export industry in sri lanka
Organic food processing & export industry in sri lankaOrganic food processing & export industry in sri lanka
Organic food processing & export industry in sri lankaTharupathiOlawaththa
 
Organic enterprise project report by Ravi Teja Reddy
Organic enterprise project report by Ravi Teja ReddyOrganic enterprise project report by Ravi Teja Reddy
Organic enterprise project report by Ravi Teja ReddyRavi Teja Reddy Neelipally
 
Organic agriculture
Organic agricultureOrganic agriculture
Organic agricultureNishaPaneru
 
Consumer Behavior - Organic Food in India
Consumer Behavior - Organic Food in IndiaConsumer Behavior - Organic Food in India
Consumer Behavior - Organic Food in IndiaKriti Singhal
 
The Organic Food: Why? How?
The Organic Food: Why? How?The Organic Food: Why? How?
The Organic Food: Why? How?Adam Jetking
 
KVM in Action : KVM in service of Nature PPT for Donors
KVM in Action : KVM in service of Nature PPT for DonorsKVM in Action : KVM in service of Nature PPT for Donors
KVM in Action : KVM in service of Nature PPT for DonorsUmendra Dutt
 
Taking Action: Ethical Food Consumption
Taking Action: Ethical Food ConsumptionTaking Action: Ethical Food Consumption
Taking Action: Ethical Food ConsumptionBrionna Mendoza
 
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE MED...
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE  MED...CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE  MED...
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE MED...palotas
 
Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Harry Donkers
 
Cover Story_June_2013-article 1
Cover Story_June_2013-article 1Cover Story_June_2013-article 1
Cover Story_June_2013-article 1Sunil Kumar
 
Week 9 - Farm Bill and Food Labels
Week 9  - Farm Bill and Food Labels Week 9  - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels JenSantry
 
Beyond Organic Founders Conference AM Session
Beyond Organic Founders Conference AM SessionBeyond Organic Founders Conference AM Session
Beyond Organic Founders Conference AM SessionWendimere Reilly
 
Beyond Organic Founders Conference
Beyond Organic Founders ConferenceBeyond Organic Founders Conference
Beyond Organic Founders ConferenceWendimere Reilly
 
Organic farming (business communication project)
Organic farming (business communication project)Organic farming (business communication project)
Organic farming (business communication project)Tanweer Sudhan
 
What You Can Do - Everyday Actions to Protect Your Health
What You Can Do - Everyday Actions to Protect Your HealthWhat You Can Do - Everyday Actions to Protect Your Health
What You Can Do - Everyday Actions to Protect Your Healthv2zq
 

Similar to PR campaign for IITC products (20)

Ethical Food and Ethicurean
Ethical Food and EthicureanEthical Food and Ethicurean
Ethical Food and Ethicurean
 
Organic food processing & export industry in sri lanka
Organic food processing & export industry in sri lankaOrganic food processing & export industry in sri lanka
Organic food processing & export industry in sri lanka
 
Organic enterprise project report by Ravi Teja Reddy
Organic enterprise project report by Ravi Teja ReddyOrganic enterprise project report by Ravi Teja Reddy
Organic enterprise project report by Ravi Teja Reddy
 
Organic agriculture
Organic agricultureOrganic agriculture
Organic agriculture
 
Organic food presentation
Organic food presentationOrganic food presentation
Organic food presentation
 
Organic hut profile
Organic hut profileOrganic hut profile
Organic hut profile
 
Consumer Behavior - Organic Food in India
Consumer Behavior - Organic Food in IndiaConsumer Behavior - Organic Food in India
Consumer Behavior - Organic Food in India
 
The Organic Food: Why? How?
The Organic Food: Why? How?The Organic Food: Why? How?
The Organic Food: Why? How?
 
KVM in Action : KVM in service of Nature PPT for Donors
KVM in Action : KVM in service of Nature PPT for DonorsKVM in Action : KVM in service of Nature PPT for Donors
KVM in Action : KVM in service of Nature PPT for Donors
 
Taking Action: Ethical Food Consumption
Taking Action: Ethical Food ConsumptionTaking Action: Ethical Food Consumption
Taking Action: Ethical Food Consumption
 
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE MED...
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE  MED...CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE  MED...
CASE STUDY: RANİ FARM: ON FARM FOOD PROCESSING AND DIRECT SELLING IN THE MED...
 
Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015
 
Cover Story_June_2013-article 1
Cover Story_June_2013-article 1Cover Story_June_2013-article 1
Cover Story_June_2013-article 1
 
Week 9 - Farm Bill and Food Labels
Week 9  - Farm Bill and Food Labels Week 9  - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels
 
Beyond Organic Founders Conference AM Session
Beyond Organic Founders Conference AM SessionBeyond Organic Founders Conference AM Session
Beyond Organic Founders Conference AM Session
 
Beyond Organic Founders Conference
Beyond Organic Founders ConferenceBeyond Organic Founders Conference
Beyond Organic Founders Conference
 
Consumer behaviour, Attitude and perception towards organic products- A study...
Consumer behaviour, Attitude and perception towards organic products- A study...Consumer behaviour, Attitude and perception towards organic products- A study...
Consumer behaviour, Attitude and perception towards organic products- A study...
 
Organic farming (business communication project)
Organic farming (business communication project)Organic farming (business communication project)
Organic farming (business communication project)
 
A farmers’ perspective on food system transformation
A farmers’ perspective on food system transformationA farmers’ perspective on food system transformation
A farmers’ perspective on food system transformation
 
What You Can Do - Everyday Actions to Protect Your Health
What You Can Do - Everyday Actions to Protect Your HealthWhat You Can Do - Everyday Actions to Protect Your Health
What You Can Do - Everyday Actions to Protect Your Health
 

PR campaign for IITC products

  • 1. IITC ORGANIC INDIA BRINGING NATURE TO THE SUPERMARKET SHELVES
  • 2. ORGANIC INDIA PRODUCTS TULSI TEA COLLECTION HERBAL SUPPLEMENTS ORGANIC FOODS ORGANIC SPICES ORGANIC HERBS
  • 3. LATEST ADDITIONS : SYRUPS made of whole organic herbs and organic sugarcane juice ORGANIC HERBAL COLOURS for ensuring a safe holi COMING TO THE SHELVES : ORGANIC INDIA SKIN CARE LINE
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. World famous health experts and nuritionists will be invited. Open air ,3 day fest to let people experience the magic of healthy and pure living. Art of living workshops, Music therapy sessions Everything organic on the menu.
  • 17. THANK YOU - PRANTIKA GHOSH