Organic India is an organic food and supplement company that sources from over 12,000 farmers cultivating over 50,000 acres of land. It produces a range of organic teas, foods, spices and herbal supplements. While it has experienced success exporting products to markets like the US and Germany, a large portion of its organic products remain unsold in India due to lack of awareness, high prices and limited retail availability. The document outlines several strategies Organic India is employing to increase awareness and sales of organic products in India, including educational campaigns targeted at consumers and retailers, promotional events, and expanding their product lines.

1. IITC ORGANIC INDIA BRINGING NATURE TO THE SUPERMARKET SHELVES

2. ORGANIC INDIA PRODUCTS TULSI TEA COLLECTION HERBAL SUPPLEMENTS ORGANIC FOODS ORGANIC SPICES ORGANIC HERBS

3. LATEST ADDITIONS : SYRUPS made of whole organic herbs and organic sugarcane juice ORGANIC HERBAL COLOURS for ensuring a safe holi COMING TO THE SHELVES : ORGANIC INDIA SKIN CARE LINE

4. IITC ORGANIC INDIA FACTS AND FIGURES Rs. 30 Crore Company Global producer of Organic and Nutritional Supplements 15 premium quality Ayurvedic Ingredients Nearly 12,000 farmers and over 50,000 acres under the contract farming Annual capacity of 120 tonnes of organic tulsi Provides technological know-how to do organic farming 65% of its produce is exported

5. PROMOTIONAL SRATEGIES Planting TULSI saplings to save the Taj Mahal. Tulsi Mahotsav hosted (organic farmers feted) Tulsi Tea range launched in Germany Export to US Aggressive Global online strategy Organic farming becoming worldwide movement

6. REASONS FOR UNSOLD STOCK OF ORGANIC PRODUCTS Lack of information on availability and certification Price too high in relation to quality Lack of marketing initiatives Less retail chain coverage of organic poducts.

7. TARGET CONSUMER GROUP : URBAN UPPER MIDDLE CLASS UPPER CLASS LOWER MIDDLE CLASS FAMILIES IN SMALLER TOWNS.(UNTTAPPED MARKET) CONSUMERS AWARE OF THE FOLLOWING ORGANIC PRODUCTS : TEA , RICE, WHEAT, PULSES, FRUITS AND VEGETABLES

8. WHAT CAN BE DONE… AT THE LOCAL LEVEL : DISTRIBUTION OF LEAFLETS – “ 5 REASONS TO BUY ORGANIC” TASTINESS NO NASTY ADDITIVES LET YOUR WEEKLY SHOP TAKE CARE OF ITSELF AND THE PLANET A FAIR DEAL FOR ALL OUR FARMERS HIGH STANDARDS (COMES FROM TRUSTED SOURCES,INSPECTED ONCE A MONTH)

9. WHAT CAN BE DONE AT POINT OF PURCHASE VISUALLY APPEALING POSTERS TASTE TESTING RECIPE PREPARATION DEMONSTRATION READY TO EAT TRAYS AND PACKAGES FREE GROCERY BAGS OF IITC ORGANIC INDIA WITH EVERY PURCHASE

10. AT THE NATIONAL LEVEL CAMPAIGN NAME : “ THE FOOD AND FARM STORY” VIDEO FILMS, DOCUMENTARIES, LEAFLETS, ON-PACKAGE INFORMATION “ FOOD SHOULD TELL A STORY, AND, BECAUSE WE KNOW WHAT IT IS,WE CAN TELL YOU; FROM FARM TO TABLE, THE IITC ORGANIC INDIA WAY” STORY OF PRODUCTION FOCUSSING UPON THE SMALL SCALE FAMILY FIRM,ITS HISTORY, LOCATION AND FARMING METHODS

11. AWARENESS CAMPAIGNS EVENTS- WHAT ARE YOU EATING, WHAT IS ORGANIC,WHAT’S NOT ORGANIC FARMING TRAINING DAY ORGANIC VILLAGE TOURS

12. TO AROUSE INTEREST AND PARTICIPATION PROMOTION OF CERTIFICATION PROGRAMS ON AGRICULTURE,ORGANIC FARMING THROUGH INSTITUTES ONLINE ORGANIC CONSUMER COMMUNITY,INTERACTIVE WEBSITES

13. PRINT MEDIA INTIATIVES WITH MAGAZINES – HEALTHY RECIPES USING ORGANIC INDIA PRODUCTS DIET TIPS DIET CHARTS TO MONITOR CONSUMPTION CATALOGUES TO BRING MORE PRODUCT AWARENESS LAUNCH OWN NEWSLETTER – “ORGANIC BYTES”

14. EVENTS ORGANIZATION OF ORGANIC PRODUCTS ASIA TRADE FAIR CHILDREN’S ENVIRONMENTAL HEALTH CAMPAIGN AT SCHOOLS- DEMONSTRATIONS BY NUTRITIONISTS,HEALTHY EATING MONTHS,ACTIVITIES

15. BODY, SOUL AND SPIRIT EXPO ON THE BANKS OF THE GANGES FOSTER YOUR INDIVIDUAL QUEST FOR WHOLENESS AND SELF UNDERSTANDING HOLISTIC MEDICINE AND NATUROPATHS MEDITATION,YOGA,REIKI FREE SAMPLES OF ORGANIC INDIA PRODUCTS VEGETARIANISM,RAW FOOD EVENT SPA , DETOXIFICATION TREATMENTS COMPLETELY ORGANIC BRUNCH

16. World famous health experts and nuritionists will be invited. Open air ,3 day fest to let people experience the magic of healthy and pure living. Art of living workshops, Music therapy sessions Everything organic on the menu.

17. THANK YOU - PRANTIKA GHOSH