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Natural flavours & sustainability
A perspective from Givaudan,
SFS Singapore 2017

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Confidential information of Givaudan 3
Most preferred
flavour of kids
#1 flavour in yoghurt
Strawberry
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Choose from the following options
What option would you prefer in your product?
Strawberry
Flavouring?
Natural Strawberry
Flavouring?
Natural Strawberry
Flavouring
containing x% of
real strawberries?
100% Crushed
Strawberries?
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5.
“If all Australia’s strawberry
yoghurt use 100% crushed
strawberry flavour this would
require 16,000 football pitches
of strawberry cultivation!”
Source: Givaudan
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6.
Choose from the following options
What option would you prefer in your product?
Strawberry
Flavouring?
Natural Strawberry
Flavouring?
Natural Strawberry
Flavouring
containing x% of
real strawberries?
100% Crushed
Strawberries?
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Still the same choice?

7.
As Naturalness is one of the
most important demand
drivers for consumers,
how can we sustainably provide
them with products they trust
from recognised natural
sources?
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For consumers, natural
means ‘as intended by
nature’
• Natural is associated with
healthy, fresh and organic
• The less processed or
complex the product, the
more natural it is
Decoding natural
• Market fresh
• Traditional process
• Fruits and vegetables
• Mother earth
• Bio/Eco labels
• Provided by animals
• Homemade dishes
Spontaneous
associations with
natural:

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Perceptions are mainly linked to
composition and formulation
1. Composition (81%)
• Presence of natural components
• It contains pieces of fruits/vegetables
2. Formulation (50%)
• It contains no artificial flavouring
• It contains no colouring
3. Preservation (35%)
• No preservatives
• Recently harvested ingredients
4. Cultivation (28%)
• It has no or limited usage of pesticides
• Organic
5. Transportation (7%)
• Ingredients from local producer
• Produced in my country / region
7%
28%
81%
50%
35%

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Innovating responsibly
through natural processes
By investigating and developing alternative sources of
key natural raw materials we contribute to the
protection of fragile natural sources.
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Natural processes
Ingredients from plants
Certain plants contain ingredients that can be used as natural flavour
Natural conversions
Precursor ingredients can be converted into desirable flavour ingredients
by mimicking the tools that nature has developed for itself
Fermentation
Micro-organisms convert raw materials into desirable natural flavour
ingredients
Kitchen processes
Looking at what cooks do at home and restaurants, combined with
scientific insights
Isolation methods
Using new technologies to fractionate extracts from natural sources

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Ingredients from plants
Vanilla extract
Natural conversions
Roasted coffee
Fermentation
Soy sauce
An extract from the
traditionally fermented pods
of the vanilla orchid
Roasting green coffee
beans generates the coffee
aroma through a complex
set of natural conversions
A condiment made from
the fermented paste of
boiled soybeans,
roasted grain, brine and
food-grade molds of
the Aspergillus family
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Examples of natural processes
The science behind traditional knowledge

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Givaudan naturals
TasteEssentials® Vanilla
Rich history…
deep presence
Natural
Givaudan is also the
largest global purchaser
of Natural Vanillin
History
Givaudan has been an active
partner in vanilla
Presence
Today, Givaudan is one of
the largest buyers of
vanilla beans in the world
and the largest certified
organic vanilla buyer
globally
100
years
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14.
Agricultural
Practices
Food
Security
Education Hygiene &
Health
Alternative
Revenues
• Beekeeping
• Animal breeding
• Vanilla
harvesting and
curing practices
• Improved rice
farming practices
(SRI)
• Construction
& renovation
of schools
• School material
developed and
supplied
• Construction
of lavatories in
several villages
• Construction of
health centres
and water wells
TasteEssentials® Vanilla
An example of our “Communities at Source” programme
Current Madagascar Program Pillars
32 villages
organic farmers
and their families
children3,000 4,000
2016 Scope
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Working together to
bring you the best
solutions from nature
Givaudan
your natural partner
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Confidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of Givaudan
Thank you
Sustainable Foods Summit, Singapore, November 2017