Tmar00(titto sunny)

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Tmar00(titto sunny)

  1. 1. TOURISM MARKETINGTOURISM MARKETING UNIT:IIUNIT:II
  2. 2. TOPICSTOPICS  CONCEPTS OF TOURISM PRODUCTCONCEPTS OF TOURISM PRODUCT DEVELOPMENTDEVELOPMENT  PRICING OF DIFFERENT PACKAGESPRICING OF DIFFERENT PACKAGES  VARIOUS MIDDLEMEN IN TOURISMVARIOUS MIDDLEMEN IN TOURISM  PROMOTIONAL TECHNIQUESPROMOTIONAL TECHNIQUES
  3. 3. TOURISM PRODUCTSTOURISM PRODUCTS
  4. 4. Tourism-A ProductTourism-A Product "Capturing peoples' imaginations lies at the heart of successful travel and tourism""Capturing peoples' imaginations lies at the heart of successful travel and tourism" Tourism--theTourism--the practice ofpractice of traveling fortraveling for pleasure;pleasure; --The business of--The business of providing toursproviding tours and services forand services for tourists.tourists.
  5. 5.  Tourism among other things ,is connectedTourism among other things ,is connected to consumption .in order to consumeto consumption .in order to consume tourism ,it has to be made into a product,tourism ,it has to be made into a product, a commodity that can be bought.a commodity that can be bought.  Tourism product is usually considered asTourism product is usually considered as a package , which consists of attraction,a package , which consists of attraction, services, accessibility, images related toservices, accessibility, images related to the destinations and pricethe destinations and price  The core product is experience and otherThe core product is experience and other elements like destinations surroundingselements like destinations surroundings and staff which are supporting the coreand staff which are supporting the core product.product.
  6. 6.  NATURAL: water; coasts; forests,NATURAL: water; coasts; forests, mountains; eco-tourismmountains; eco-tourism  MAN-MADE: Theme parks, museums,MAN-MADE: Theme parks, museums, aquariums, historic sites, golf coursesaquariums, historic sites, golf courses  EVENT: Festivals, Sports,EVENT: Festivals, Sports, Conferences,Theater, GolfConferences,Theater, Golf Tournaments.Tournaments.  COMMUNITY-BASED: home stays,COMMUNITY-BASED: home stays, working holidays; bed& breakfast, agri-working holidays; bed& breakfast, agri- tourismtourism PRODUCTPRODUCT ATTRACTIONSATTRACTIONS
  7. 7. There are four components of a product The innermost core represents the generic product. This component is the rudimentary item (tangible or intangible) without which there would be no product The expected component of product concept represents customers’ minimal expectations that exceed the generic product itself. The generic product cannot be sold unless those expectations are met. These factors are variables of the product that are “must-haves”. They do not motivate the sale of the product itself, but lack of them can “demotivate” the sale.
  8. 8. Product developmentProduct development  In context of tourism, the basis of productIn context of tourism, the basis of product development aredevelopment are  Customers’ needsCustomers’ needs  MotivationMotivation Product development basically means thatProduct development basically means that the different possibilities of destinationsthe different possibilities of destinations are formed into products which have aare formed into products which have a certain core of value and price.certain core of value and price.
  9. 9. The process of productThe process of product developmentdevelopment  The process of tourism developmentThe process of tourism development follows the steps of any universal productfollows the steps of any universal product development modeldevelopment model  The customer participation in differentThe customer participation in different parts of product development creates theparts of product development creates the uniqueness.uniqueness.
  10. 10. Development of sevice process Development of service concept Marketing test commercialising Post-Commercial evaluation
  11. 11. Product DevelopmentProduct Development Facilities & InfrastructureFacilities & Infrastructure •• Encourage quality through regulations and certificationEncourage quality through regulations and certification programsprograms •• Encourage investment in the destination through fiscalEncourage investment in the destination through fiscal policiespolicies •• Improve information and interpretative programsImprove information and interpretative programs •• Add products that will increase length of stay, spendingAdd products that will increase length of stay, spending & seasonality& seasonality •• Encourage innovative accommodation styles (sense ofEncourage innovative accommodation styles (sense of place)place) •• Include information technologies: GIS, GPS, IntelligentInclude information technologies: GIS, GPS, Intelligent Transportation Systems, mobile applicationsTransportation Systems, mobile applications
  12. 12. Developing a product throughDeveloping a product through standardsstandards  Ensures consumer satisfactionEnsures consumer satisfaction  Addresses consumer demandsAddresses consumer demands  Develops communitiesDevelops communities  Provides economic growth-re development andProvides economic growth-re development and changechange  Ensures sustainability-via monitoring andEnsures sustainability-via monitoring and inspectionsinspections  Reduces trade barrier-by having acceptableReduces trade barrier-by having acceptable standardsstandards  Allows one to compete in the global market viaAllows one to compete in the global market via incorporation of international standardsincorporation of international standards Benefits
  13. 13. Tourism destinationTourism destination developmentdevelopment 1)1) AssessmentAssessment 2)2) Evaluation of options & settingEvaluation of options & setting prioritiespriorities 3)3) Implementation phaseImplementation phase

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