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Coffee Shop Debrief


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This case study shows how indepth evaluation of the visitor experience can provide useful evidence on the ways visitors interact with exhibitions and what they learn from them. \'Coffee shop\' debriefs replicated the natural way that visitors talk about an exhibition visit with their companions. The study comments on methodology and the implications of the findings for exhibition design, learning outcomes and effective promotional strategies. The study was carried out at the National Gallery of Australia in January 2007.

Published in: Economy & Finance, Education
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Coffee Shop Debrief

  1. 1. Coffee Shop Debrief Visitor Evaluation Constable Egyptian Antiquities from the Louvre National Gallery of Australia May 2007 Gillian Savage
  2. 2. Expressive research <ul><li>Visitor profile, behaviour and ratings </li></ul><ul><li>Expressive research </li></ul><ul><ul><li>Why come? </li></ul></ul><ul><ul><li>What purpose does the visit serve? </li></ul></ul><ul><ul><li>How did you move through the exhibition? </li></ul></ul><ul><ul><li>What was it about, do you care? </li></ul></ul><ul><ul><li>Were you touched/moved? </li></ul></ul><ul><ul><li>How could it be better for you? </li></ul></ul><ul><ul><li>What now? </li></ul></ul>
  3. 3. After the show
  4. 4. Overarching metaphor
  5. 5. A queue is an opportunity Image: Max Dupain
  6. 6. The beginning Image: Dan and Kozue Kitchens
  7. 7. <ul><li>The place for ... </li></ul><ul><li>orientation – layout, theme, approach, tone </li></ul><ul><li>pause to absorb basic information </li></ul><ul><li>momentum is to get started </li></ul>The beginning
  8. 8. The middle Image: Lyn Rupe
  9. 9. <ul><li>The place for ... </li></ul><ul><li>detailed engagement </li></ul><ul><li>circulating, back-tracking, leap-frogging </li></ul><ul><li>pausing, stopping, diverting </li></ul><ul><li>variety of presentation forms </li></ul>The middle
  10. 10. Few extra workers
  11. 11. The end
  12. 12. <ul><li>The end point will provide a resolution. </li></ul><ul><li>a quiet review </li></ul><ul><li>a dramatic high point </li></ul><ul><li>a call to action </li></ul><ul><li>a bridge to the contemporary world </li></ul><ul><li>There are many kinds of resolution. </li></ul>The end
  13. 13. Stay curious <ul><li>The research has generated valuable insights about the visitor experience in large-scale, busy exhibitions. It suggests that metaphor is a valuable tool in meaning-making. </li></ul><ul><li>Future research should explore the nature of the visitor ‘journey’ in other types of exhibitions. </li></ul>