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5.1Musm7034 Web Based Research

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5.1Musm7034 Web Based Research

  1. 1. Museum Research Methods MUSM7034 Semester 1 2009 Session 5.1 Web-based research www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/
  2. 2. <ul><li>Web-based audience research </li></ul><ul><li>Inside view of audience research </li></ul><ul><li>Reporting and disseminating </li></ul><ul><li>Focus reading: Kelly ‘Communities of Practice’ </li></ul><ul><li>Course overview & conclusion </li></ul>Overview of today
  3. 3. <ul><li>Observation methods </li></ul><ul><li>Tracking visitors – where they go, how long they take </li></ul><ul><li>Counting and timing at displays – how many use, how long </li></ul><ul><li>Behaviours at displays – what do they do </li></ul>Last week
  4. 4. <ul><li>Confounding </li></ul><ul><li>Hot trends </li></ul><ul><li>Online </li></ul><ul><li>Segmentation </li></ul><ul><li>Ethnographic </li></ul><ul><li>Collaborative communities of practice </li></ul>Last week – questions
  5. 5. Web-based audience research <ul><li>Traditional framework </li></ul><ul><li>Quantitative </li></ul><ul><li>surveys </li></ul><ul><li>panels </li></ul><ul><li>Qualitative </li></ul><ul><li>Discussion boards/chat </li></ul><ul><li>Community consultation </li></ul><ul><ul><li>Bang the table </li></ul></ul><ul><li>Sample selection: what does it represent? </li></ul><ul><li>A self-selected sample (volunteer sample) is not representative of the whole. </li></ul><ul><li>Community consultation vs social research </li></ul><ul><li>Community consultation is a vehicle for people to have their say. </li></ul><ul><li>Social research seeks to discover the views of the whole community. </li></ul>
  6. 6. Web 2.0 audience engagement <ul><li>Australian War Memorial </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Australian Museum </li></ul><ul><ul><li>Blog – All about Evil </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Powerhouse Museum </li></ul><ul><li>Blog – Australia in 80s </li></ul><ul><li>Flickr – Australia in 80s </li></ul><ul><li>Facebook – Australia in 80s </li></ul><ul><li>Old Parliament House (MOAD) </li></ul><ul><li>Online community </li></ul>Ref: Museums and the Web
  7. 7. Web 2.0 audience engagement <ul><li>Audience engagement is not audience research. </li></ul><ul><li>Museums are using social media to engage with </li></ul><ul><ul><li>Audiences (application to audience research may be quite limited) </li></ul></ul><ul><ul><li>Peers / practice communities </li></ul></ul><ul><li>Brooklyn Museum </li></ul><ul><li>Time consuming </li></ul><ul><ul><li>resources and effort </li></ul></ul><ul><ul><li>constant ‘gardening’ </li></ul></ul>
  8. 8. <ul><li>Gillian Savage </li></ul><ul><li>Ph. 9954 0455 (business hours) </li></ul><ul><li>E. [email_address] </li></ul><ul><li>Ning. http://musm7034. ning .com/ </li></ul>Contact

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