Case Study Essay: Big Energy Sally Johnson is a member of the management team of XYZ Energy, a major government-owned energy company. Following a high-profile corporate sales process, XYZ Energy was bought by one of its private-sector competitors, Big Energy, for a record price. XYZ Energy was successful company that had established strong, efficient and robust processes and systems to manage its business and risks. It had also innovated new processes in areas, which gave it significant competitive advantage. The company had a loyal staff with relatively low turnover. The XYZ Energy management team was well respected by employees. A large majority of staff worked hard throughout the lead up to the sale to support the process and support each other. Although morale was not high, it was better than had initially been envisaged when the sales process was announced, the staff were extremely proud of the value they had built up for the company, and it was felt that Big Energy must see significant value in the existing processes and systems of XYZ Energy, as well as in their customer base. The core business structure of both companies was similar, not surprisingly given they both operated in the same energy retailing market. For example, both companies had marketing, commercial, operational and trading department, and each one of these areas was represented on the companies’ management teams. XYZ Energy also had a strategy department, which Sally Johnson managed. At the point of the sale, the chief executive and functional business members of the management team were immediately made redundant prior to any integration of XYZ Energy’s operations into Big Energy. Sally was retained post sale to facilitate parts of the integration or operations. With the removal of the core management team, it quickly became clear that Big Energy wished to remove the majority of the remaining staff as rapidly as possible once the essential integration of core operations was completed. Instantly the morale with the XYZ Energy staff plummeted as they realized that, like the management team members, they would not be allowed to compete for their jobs based on merit. Morale continued to decline and frustration arose as Big Energy failed to leverage innovative processes and systems for its own competitive advantage, focusing on the speed of integration rather than its quality and the long-term benefits. Big Energy’s senior management rarely came to the remote office to engage with their new team, and staff numbers dwindled as people elected to leave and more redundancies were occurred. Sally felt a strong loyalty towards the staff that had supported the growth of XYZ Energy, and therefore, immense anguish for them as their fate became clear. She attempted to argue to senior management that Big Energy should revisit its integration model and priorities in-order to preserve and leverage the competitive advantages and key skilled staff it had acquired. (Source: Wood, ...

1. Case Study Essay: Big Energy
Sally Johnson is a member of the management team of XYZ
Energy, a major government-owned energy company. Following
a high-profile corporate sales process, XYZ Energy was bought
by one of its private-sector competitors, Big Energy, for a
record price.
XYZ Energy was successful company that had established
strong, efficient and robust processes and systems to manage its
business and risks. It had also innovated new processes in areas,
which gave it significant competitive advantage. The company
had a loyal staff with relatively low turnover. The XYZ Energy
management team was well respected by employees. A large
majority of staff worked hard throughout the lead up to the sale
to support the process and support each other. Although morale
was not high, it was better than had initially been envisaged
when the sales process was announced, the staff were extremely
proud of the value they had built up for the company, and it was
felt that Big Energy must see significant value in the existing
processes and systems of XYZ Energy, as well as in their
customer base.
The core business structure of both companies was similar, not
surprisingly given they both operated in the same energy
retailing market. For example, both companies had marketing,
commercial, operational and trading department, and each one
of these areas was represented on the companies’ management
teams. XYZ Energy also had a strategy department, which Sally
Johnson managed.
At the point of the sale, the chief executive and functional
business members of the management team were immediately
made redundant prior to any integration of XYZ Energy’s

2. operations into Big Energy. Sally was retained post sale to
facilitate parts of the integration or operations. With the
removal of the core management team, it quickly became clear
that Big Energy wished to remove the majority of the remaining
staff as rapidly as possible once the essential integration of core
operations was completed.
Instantly the morale with the XYZ Energy staff plummeted as
they realized that, like the management team members, they
would not be allowed to compete for their jobs based on merit.
Morale continued to decline and frustration arose as Big Energy
failed to leverage innovative processes and systems for its own
competitive advantage, focusing on the speed of integration
rather than its quality and the long-term benefits. Big Energy’s
senior management rarely came to the remote office to engage
with their new team, and staff numbers dwindled as people
elected to leave and more redundancies were occurred.
Sally felt a strong loyalty towards the staff that had supported
the growth of XYZ Energy, and therefore, immense anguish for
them as their fate became clear. She attempted to argue to
senior management that Big Energy should revisit its
integration model and priorities in-order to preserve and
leverage the competitive advantages and key skilled staff it had
acquired.
(Source: Wood, J. Zeffane, R. Fromholtz, M. Wiesner,
Morrison, R. & Seet, P 2013, Organisational Behaviour: Core
Concepts and Applications, 3rd Australasian Edition Wiley,
Brisbane; pp. 75).
Students are required to address both of the following questions
in their essay:
Questions 1

3. The rapid rate, at which Big Energy has opted to absorb XYZ
Energy into its existing business model, has had an adverse
impact on the employees that originally came from XYZ
Energy. Discuss the impact of this integration model on the
overall the attitudes, values and behaviours of the remaining
XYZ staff members.
Question 2
Based on your analysis in Question 1, you are required to
provide management at Big Energy with some recommended
strategies for dealing with the identified issues.
Survey of U.S. History (HIST101)Written Assignment
Guidelines
Guidelines - Remember:
· You are writing about the past, use the proper tense
· Do not, as modeled by CNN and other media, use the present
tense to write about the past
· Do not use contractions: Can’t for can not, won’t for will not,
etc.
· Do not write in the first person (“I will write about…”; “We
now believe…”)
· Do not hedge, i.e. “It seems that…” or “It appears that…” Be
resolute, take a firm stand and support it with facts and details
· All essays will have an Introduction, Body and Conclusion
· Use the formula:
· Tell what you are going tell
· Tell

4. · Tell what you told
IMPORTANT: Size does not equate with importance. Do not
write: “One big thing about the Renaissance was the
development of Humanism.” Big does not mean important. Use
an accurate word to describe what you are writing. For example:
“One of the major developments of the Renaissance was
Humanism.”
“One important development of the Renaissance was
Humanism.”
“One central development of the Renaissance was Humanism.”
Do not use big, huge, giant, colossal
Instead write: important, central, or major
Grading parameters:
You will lose points for not complying with any of these (above
or below) guidelines. You will be graded on:
· The accuracy of your facts
· Your analysis
· Grammar and spelling
· Adherence to assignment instructions
· Length of submission
· Adherence to the standards of formatting
· Normal font size is 12 pt.
· Normal parameters for margins are the standard margins

5. · Standard fonts are to used: Palatino, New Times Roman are
most preferred
· Do not use boldface anywhere except the title page
Other considerations:
· You must submit by uploading your work through the link(s)
provided by your instructor.
· All papers must be double-spaced (for face-to-face sections –
no handwritten submissions)
· Each submission must have a title page that includes
· Assignment title
· Your name
· Your section number (for face-to-face sections add – day and
time)
· Date of the submission
· Begin your essay at the top of the first page
· Do not use paragraph headings or number to denote subject
changes
· Do not skip lines between paragraphs, that is, do not put 4
lines between paragraphs instead of the standard double-spacing
Final Word
This is a formal academic essay. Write it as such. This is not
your typical conversation style English class essay from high
school or some social media activity. Everything you set down
in writing you must be able to prove. Be specific when
describing events or developments. Use all the details that can
possibly be included to more accurately describe what you are

6. discussing in your essay.
· The Instructor reserves the right to make changes to these
parameters if necessary
· The Instructor reserves the right to use the resources of the
College to check student work for plagiarism
· Students shall adhere to the laws governing the use of
copyrighted materials. They must ensure that their activities
comply with fair use and in no way infringe on the copyright or
other proprietary rights of others and that the materials used and
developed at Ivy Tech Community College of Indiana contain
nothing unlawful, unethical or libelous, and do not constitute
and violations of any right of privacy
4The Writing of an Essay or Research Paper
Whether you are writing an in-class essay exam or a 20-page
research paper, there are some basic guidelines you should keep
in mind. Consider the following as the criteria of how I will
evaluate your paper: content; writing; sources; and format. The
first part of this handout gives general information relevant to
the writing of any essay. The second part gives tips that you
should utilize in writing take-home essays, exams, and research
papers.
Writing an Essay
An essay is not simply a list of facts. You must organize the
facts into themes which support a central argument or thesis.
This thesis should be introduced in the beginning of the paper
and developed throughout the paper one step at a time. The
stronger your thesis, the easier it will be for you to develop a
strong argument. Use an outline to organize your thoughts in a

7. clear, coherent and logical manner and to guide you in writing
the essay. Organizationally, the essay has three main parts:
1. Introduction. Use the introduction to state your thesis, outline
the main points you will make in the essay/paper, and describe
the conclusions which you will draw in the essay. Essays are
not mystery papers; the reader should know from the beginning
what your conclusions are. Use the introduction to draw the
reader into the essay. Often it is easier to write your
introduction last, after you clearly know what arguments you
develop in the essay.
2. Body. The body is the bulk of your paper, the place where
you present your facts and develop your thoughts and
arguments. The body can be developed chronologically,
thematically, geographically, or in any number of ways, but you
must make it clear how you are approaching and organizing the
material. While you write the essay, keep in mind the following
points:
· Write in paragraphs. Each paragraph is a unit of thought
limited to one major idea. Each paragraph should relate to and
support your thesis or central argument. Use specific and
concrete examples to support your general statements. Be sure
your facts are correct and that they support your argument.
· Use good grammar. This includes writing in complete
sentences, using past tense instead of present tense when
appropriate, using active verbs instead of passive ones, varying
your vocabulary, and avoiding sexist language (i.e.--don't use
the generic "he" or talk about the history of man when you mean
the history of humans or people). If you have taken an English
composition class, bring those skills into your essay.
· Write analytically, not descriptively. Do not just explain what
happened, but also try to explain why it happened and why it is

8. significant. Facts are important, but without interpretation they
become meaningless.
· I am not looking for any "correct" answers. Rather, it is more
important that you are able to use the material to develop an
argument supporting your viewpoint.
· You will be rewarded for independent and original thought.
Don't be afraid to give your opinions and interpretations of the
material (this is your thesis!). Be critical of your readings and
the lectures. Look for new ways of approaching the material.
When you disagree with an author's views, say so.
· Be creative. Make your essay interesting to read. Don't assume
that your instructor will know everything there is to know on
your topic. Write as if you are teaching someone something that
is new and interesting. This will automatically make your paper
a better one.
3. Conclusion. The conclusion can be as simple as a restatement
of your introduction. It should emphasize your thesis, and
briefly summarize how you have proven it in the body of the
paper. In this way, your paper is cyclical--you end up where you
started. You can also use the conclusion to state your own
interpretations, to assess and argue with the material you have
read, and to point to gaps in our historical knowledge.
If your assignment is to write a five-six page paper, you may
find it most useful to follow the nine-paragraph model where
the first two paragraphs constitute the introduction, the next six
form the body, and the final two paragraphs as the conclusion.
The introduction and conclusion frame your essay, and the body
presents the information necessary to support your thesis. Each
of the six paragraphs should concern one specific issue which
supports your main argument. For example, if your assignment
is to write a paper on the consequences of the American War for

9. Independence, these six paragraphs might touch on social,
economic, and political aspects which demonstrate that
Independence resulted in either profound or minimal changes
(your thesis). This format, of course, can be modified as
necessary to meet the specific needs of your topic. If you are
writing a 20-page research paper, the introduction might be
several paragraphs long. If your assignment is to write a three-
page paper, follow the five-paragraph model where the first
paragraph is the introduction, the next three form the body, and
the final paragraph is the conclusion.The Form of the Research
Paper
The physical form and appearance of a research paper is
important. Papers must be written in accordance with the style
specified by your program/department, standard formatting (1
inch margins and 12pt font, etc.), and not be less or more than
the pages specified by your instructor (not counting the Works
Cited page).
The MLA, APA or Chicago guides are available in the reference
section of the library or in most good bookstores. Note that a
Documentation Guide for:
· MLA is available at:
http://owl.english.purdue.edu/owl/resource/675/01/
· A sample MLA-style paper showing format elements can be
seen at:
http://owl.english.purdue.edu/media/pdf/20090216023752_557.
pdf
· APA at http://owl.english.purdue.edu/owl/resource/560/01/
· sample APA:
http://owl.english.purdue.edu/media/pdf/20070515025950_667.
pdf
· Chicago Manual of Style at
http://www.chicagomanualofstyle.org/tools_citationguide.html

10. Briefly, the following are important elements you should keep
in mind when writing the essay:
1. The Title Page. The first page of the paper should contain
only the title of your paper, your name, the name and/or number
of this class, and the date. [NOTE: This page does not constitute
one of the 5 or 6 pages required].
2. The Text. The text should contain an Introduction, Body, and
Conclusion (as laid out above), and the pages should be
numbered. [Note: this section constitutes the 5-6 page
requirement].
3. References In any formal essay or research paper (including
three-page papers) you must document the information you use
in the writing of the paper. This is to let the reader know the
sources of the information you use and is accomplished through
a system of citations and a bibliography. You must include
both; failure to do so will result in a lower grade for your paper.
[NOTE: this page does not constitute one of the 5 or 6 pages
required].
Citations must be present in the body of the essay
Citations document material you use in your paper. You must
use a citation to give the source of a direct quotation or
paraphrase of someone else's writings or ideas, statistical
information, historical descriptions and events, or a date. Any
information which is not general knowledge must carry a
citation. Failure to do so is plagiarism, which is cheating and
can result not only in an "F" for the paper.
Internet Sources
Internet sources must be analyzed and documented the same as
any other sources you utilize in the writing of a paper. Be
careful that the material you are using is from a legitimate
source; just because it is written does not make it true. No
standard method for documenting Internet sources has emerged,

11. but the citations should include the name of the author and title
of the item the same information as any other source you might
use. In addition, you must give the URL (Uniform Resource
Locator) or web address for the item you are using. Finally,
give the date that the item was written. If that information is not
available, list the date on which you accessed the page.
Plagiarism
Plagiarism is the use of someone else's ideas without giving
proper acknowledgment. The term “plagiarism” includes, but is
not limited to, the use, by paraphrase or direct quotation, of the
published or unpublished work of another person without full
and clear acknowledgment. It also includes the unacknowledged
use of materials prepared by another person or agency engaged
in the furnishing or selling of term papers or other academic
materials.
The Modern Language Association's MLA Handbook for
Writers of Research Papers defines plagiarism as follows:
· repeating another's sentences as your own,
· adopting a particularly apt phrase as your own,
· paraphrasing someone else's argument as your own,
· presenting someone else's line of thinking in the development
of a thesis as though it were your own.
In short, to plagiarize is to give the impression that you have
written or thought something that you have in fact borrowed
from another.
Appearance
The paper must be neatly formatted, double-spaced with a one-
inch margin on the top, bottom, and sides of each page. When

12. submitting hard copy, be sure to use white paper and print out
using dark ink. If it is hard to read your essay, it will also be
hard to follow your argument.
Please number the pages of your essay (except for the title
page).
You must proofread your paper. But do not strictly rely on your
computer's spell-checker and grammar-checker; failure to do so
indicates a lack of effort on your part and you can expect your
grade to suffer accordingly. Papers with numerous misspelled
words and grammatical mistakes will be penalized. Read over
your paper – in silence and then aloud – before handing it in
and make corrections as necessary. Often it is advantageous to
have a friend proofread your paper for obvious errors.
Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch)
typeface. Smaller or compressed type and papers with small
margins or single-spacing are hard to read. It is better to let
your essay run over the recommended number of pages than to
try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-
spacing, increased leading (space between lines), increased
kerning (space between letters), and any other such attempts at
"padding" to increase the length of a paper are unacceptable,
wasteful of trees, and will not fool your professor.
Final check list
Before handing in your paper, please check the following items:
The pages are numbered.
The paper includes citations and a bibliography.

13. You have spell-checked, grammar-checked, and proofread the
paper.