Proximity Marketing is the new key to the Retailers. The customers who are use the Bluetooth enabled mobile device by accepting the permission request can access the proximity marketing facility. Many big retailers are using this proximity marketing technologies to fill up the gap between them and their customers.

1. Proximity Marketing and the Changes That It Has Bought Is
Today’s Marketing Scenario
Proximity Marketing is the new key to the Retailers. The customers who are use the Bluetooth
enabled mobile device by accepting the permission request can access the proximity marketing
facility. Many big retailers are using this proximity marketing technologies to fill up the gap
between them and their customers.
The Proximity Marketing Technologies drive out all the limitation of the customer for reaching
to a products physical location. The proximity marketing technologies helps the customer
having the proximity marketing application to receive the messages residing at that area or
locality.
Through the Wi-Fi or a Bluetooth connection network the producer sent the marketing
messages to the customers. These messages display are similar to the proximity messaging
application and appears automatically as the push messages in the customer’s cell phones. This
application is very user friendly and reaches to buyers of the locality instantly those who want
to buy.
Proximity Marketing Solutions:
There are various Proximity Marketing Solutions that allow the Retailers to send their Business
or Marketing messages to the customers those who are residing at that locality and are willing
to buy. The retailers can use this proximity solution to allow the customers to access these
business messages in their Mobile Phones by using a Wi-Fi or a Bluetooth connection.

2. These Proximity Marketing Solutions are a hyperlocal software solution that helps the
Retailers to send the marketing messages at the time of purchasing to their customers .These
Proximity Marketing solutions also helps the Retailers to track their customer’s data. These
marketing software solutions can help the retailers to know their customers buying habits,
customer’s behavior.
Utility of the Proximity Marketing Solutions:
• Promoting brand awareness among the customers and encouraging the willing
customers to have an in house visit to the nearby stores.
• Proximity marketing also increases the revenue opportunities of the retailers.
• Help the Retailers to achieve a faster ROI.
• It also inspires action and traffic during the non peak buying hours.
• Attracting the willing customers with the special vouchers and coupons.
• Allows the retailers to collect information about the marketing trend of a specific
geographical location, it helps the retailers to be aware of the buying habits customer’s
behavior etc.
• It can also bring a profitable change to an existing market campaign.
However, Proximity Marketing in now a day is not only limited to the customer’s smart phones
it can now also be accessed through laptops that are GPS enabled.
Steps to be followed by the Retailers for making the Proximity Marketing
Campaign a Profitable one:
• The proximity marketing campaign must not be forceful to the customers. The proximity
marketing campaign must be an optional one so that the customers are free to step in
and step out according to their wish.
• Try to offer various vouchers and coupons, as these are the best way to attract the
customers.
• The content of the proximity messaging must be very interesting with valuable
information targeted to the customers of that particular locality.
• The content of the message must help the customers to make a quick decision and
action.
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