1. Create a Name, Product Description
and Description of the Audience
Thuraia White FA102B Professor Klinkowstein
2. Name
Name Development
Words collected during
ethnographic research:
Energy Saver
Saver Phone
Reduce Control
Waste Home
Smart
Electricity
Possible names
• Lightsoff
• EnergyBuddy
• Lightsaver
• HousePhone
• Savergy
Final name choice:
HomeBuddy
Thuraia White FA102B Professor Klinkowstein
3. Thuraia White FA102B Professor Klinkowstein
Description
The product will be a app that helps reduce
waste. The app will let the user turn off the light
and devices in his/her house. It will also include
a GPS feature that will alert the user to turn off
his/her lights if they go outside.
4. Thuraia White FA102B Professor Klinkowstein
Audience
The app will appeal to people who want to
reduce there electricity bill. It will also appeal to
people who want to reduce there carbon
footprint.
