Maryland Association of CPAs Strategy in a page (version 3.0) created using the i2a: Strategic Thinking Process and includes the key elements of Vision (Where we're going), Purpose (Why we exist), Our values (what we stand for), and our strategy (How we are going to get there). Provides a useful tool for alignment activities, on boarding, and communication around strategic intent.

1. THE POWER OF ASSOCIATION
“FROM THEN ON, THEY ARE NO LONGER ISOLATED MEN, BUT A POWER ONE SEE FROM AFAR,
WHOSE ACTIONS SERVE AS AN EXAMPLE; A POWER THAT SPEAKS, AND TO WHICH ONE LISTENS.”
– ALEXIS DE TOCQUEVILLE – DEMOCRACY IN AMERICA
VISION STATEMENT: WHERE WE’RE GOING: OUR PURPOSE: WHY WE EXIST:
We will help CPAs compete and thrive in a rapidly changing We help CPAs make sense of a changing and
environment by: complex world
OUR VALUES: WHAT WE STAND FOR
OUR STRATEGY: HOW WE ARE GOING TO GET THERE
CONNECT // PROTECT // ACHIEVE
CONNECT PROTECT ACHIEVE
Mobilize the membership Protect the public interest and Enable our members to deliver
CPA license
Drive the market to our members
Innovation
Transparency and accountability
STRUCTURE: CORE COMPETENCIES
Operational and financial excellence The knowledge, skills and abilities we need