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Holding ACEs
        AN ACCOUNTABILITY FRAMEWORK 
        TO HELP YOU DELIVER THE NEW



       Andrew Marshall [Drew]
       Principal

Primed Associates, LLC
INNOVATION MEANS
INTRODUCING CHANGE
  INTO INHERENTLY
 STABLE SYSTEMS
Holding ACEs – A Practical Model for Jump Starting New Product Teams
INNOVATION REQUIRES
 A PERSISTENT FOCUS
  ON VALUE CREATION
OBJECTIVES
• Share some thought starters on the challenges 
  of managing accountabilities in innovation
• Explore the value of trust in productive 
  relationships and how to build it
• Understanding the power of social networks
• Identify the keys to motivation
• Review goal‐based accountability
• Consider ACEs™
WHAT KEEPS YOU UP AT NIGHT?
No problem can be solved from 
the same level of consciousness 
that created it.
                  ALBERT EINSTEIN
                 PHYSICIST PHILOSOPHER PATENT CLERK
HOW DO YOU HOLD PEOPLE TO 
ACCOUNT FOR THEIR ACTIONS?
Holding ACEs – A Practical Model for Jump Starting New Product Teams
NOT ALL
PATHS ARE
 FRUITFUL
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Without trust there is nothing.
                       ANONYMOUS
            PROLIFIC & MOST QUOTED AUTHOR OF ALL TIME
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
au∙ton∙o∙my
noun ȯ‐`tä‐nə‐mē
Definition
1: the quality or state of being self‐governing; 
especially : the right of self‐government
2: self‐directed freedom and especially moral independence
mas∙tery
noun mas‐t(ə‐)rē
Definition 
1: the authority of a master : dominion 
2: the upper hand in a contest or competition : superiority, 
ascendancy 
pur∙pose
noun pər‐pəs
Definition
1: something set up as an object or end to be attained : 
intention  
2: resolution, determination 
A QUICK EXERCISE
Answer the following questions with a score of 0‐10 
Where 0 = None & 10 = Most
1. How much autonomy do you have over time?
2. How much autonomy do you have over your 
   tasks?
3. How much autonomy do you have over your 
   team?
4. How much autonomy do you have over your 
   technique?
                 Copyright © Primed Associates, LLC. 2011
>28 = positive autonomy
<28 = negative autonomy

       Copyright © Primed Associates, LLC. 2011
Holding ACEs – A Practical Model for Jump Starting New Product Teams
We don’t see the world the way it is.
We see the world the way we are.
                         ANAÏS NIN
                   20TH CENTURY AUTHOR PHILOSOPHER
RELATIONSHIPS
   MATTER
????????
ORGANIZATION 
CHART TYRANNY
ORGANIZATIONS
ARE NOT THEIR
   CHARTS
PUTTING THE FUN 
IN FUNCTIONS




                      OR IS THAT
                   DYSFUNCTION?
RETHINK
ORGANIZATIONS
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
DOING SOMETHING NEW?
You must: 
• elevate the level of trust within the team or 
  organization, 
• make your expectations visible,
• tie commitments to those expectations, 
• share the responsibility to hold each other 
  accountable. 
How do we get there from here? 
WHAT DO ACE’s REPRESENT?
• The foundation of all effective ACE 
  transactions is the establishment and 
  maintenance of trust. 
• The sum of all ACEs ‘held’ by two people, a 
  group or multiple groups is a measure of their: 
  – intent (what are we trying to achieve?), 
  – focus (who is doing what?), 
  – productivity (what are we achieving?) and, 
  – capacity (what else might we achieve?).
The greatest achievement of the 
human spirit is to live up to one’s 
opportunities and make the most 
of one’s resources.
     MARQUIS DE VAUVENARGUES
                   A MODERN STOIC , WRITER & MORALIST
Holding ACEs – A Practical Model for Jump Starting New Product Teams
TRUST GROWS OVER 
TIME
Holding ACEs – A Practical Model for Jump Starting New Product Teams
To be trusted is a greater 
compliment than being loved.
              GEORGE MACDONALD
             AUTHOR, POET, PHILOSOPHER & MINISTER
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Copyright © Primed Associates, LLC. 2011
Holding ACEs – A Practical Model for Jump Starting New Product Teams
EXPECTATIONS
A clear statement of expectations 
includes parameters of 
performance including time, cost 
and any additional features or 
functionality required.

          Copyright © Primed Associates, LLC. 2011
Holding ACEs – A Practical Model for Jump Starting New Product Teams
COMMITMENT
A clear commitment to act 
requires acknowledgement of 
the performance parameters 
and the raising of any potential 
concerns. 

          Copyright © Primed Associates, LLC. 2011
Holding ACEs – A Practical Model for Jump Starting New Product Teams
ACCOUNTABILITY
The mutual acknowledgment of 
the performance considerations 
and the acceptance constitutes 
the establishment shared of 
accountability which will be 
jointly managed over time.
         Copyright © Primed Associates, LLC. 2011
ANOTHER QUICK EXERCISE
1. How do you set expectations?
2. How do you confirm your expectations are 
   understood?
3. How do you recognize commitments?
4. How do you assess commitments over time?
5. How do you manage accountability?

How you answer these questions speaks 
  volumes about your effectiveness.
               Copyright © Primed Associates, LLC. 2011
By mutual confidence and mutual 
aid ‐ great deeds are done, and 
great discoveries made
                             HORACE
                          ROMAN LYRIC POET
NARRATION
ENGAGEMENT
INTERACTION
COMMUNITY
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Holding ACEs – A Practical Model for Jump Starting New Product Teams
Although prepared for martyrdom, 
I preferred that it be postponed. 
            SIR WINSTON CHURCHILL
           PRIME MINISTER OF GREAT BRITAIN, LIKED A DRINK
Every day you may make progress. 
Every step may be fruitful. Yet there will 
stretch out before you an ever‐
lengthening, ever‐ascending, ever‐
improving path. You know you will never 
get to the end of the journey. But this, so 
far from discouraging, only adds to the 
joy and glory of the climb.
            SIR WINSTON CHURCHILL
               PRIME MINISTER OF GREAT BRITAIN, LIKED A DRINK
Holding ACEs – A Practical Model for Jump Starting New Product Teams
WHAT QUESTIONS 
DO YOU HAVE?
Andrew Marshall [Drew]
            Principal

Primed Associates, LLC

    Twitter:@DrewCM
  drew@thinkprimed.com
  Mobile: 609-613-3975

      Copyright © Primed Associates, LLC. 2010

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