Is your company or firm at risk in the transient advantage economy? Take this brief test and see how you score. Get your senior team to take it and see if there is agreement or differences. Then see where your score is on page 2 and begin to think about how you can manage in a world of transient advantages.
Want to know how to deal with transient advantages and avoid disruption? See http://www.blionline.org/rita for more information
Rita will be coming to Maryland on January 30th at the BWI Hilton Hotel and via webcast. She will be returning from the World Economic Forum in Davos, Switzerland ready to share her latest insights. This program is produced by the Maryland Association of CPAs and the Business Learning Institute.
Event details here:
Date: January 30,, 2014
Location: BWI Airport Hilton Hotel, 1739 West Nursery Rd., Linthicum Heights, MD 21090
Time: 8am Registration & Book signing
9:00 am 11:00 am Rita McGrath Presents the End of Competitive Advantage
11:00 am 12:00 noon Reverse panel of C-level Executives moderated by Joann Sullivan, Editor of Baltimore Business Journal. The C-level panel will help bring Rita’s concepts home as BBJ editor, Joanna Sullivan moderates the panel with Carol Calandra, CFO of E&Y Global, Lisa Cines, Office Managing Partner of Dixon Hughes Goodman LLP, and a CEO of a Maryland-based company. Followed by a working session for you to develop your next steps and "competitive edge" playbook for 2014.
12:00 noon 12:30 pm Creating your 2014 Competitive Edge Playbook
CPE: 4 hours
Program Level: Intermediate
Objectives: Understanding of the latest developments in strategy and competitive advantage
About the speaker:
Rita McGrath was just named the sixth most influential business thinker in the world by Thinkers50. FastCompany Magazine named her “one of the top 25 smartest women to follow on twitter.” She is Associate Professor of Management at Columbia Business School and has been featured in Harvard Business Review several times. She will be talking about her latest book, The End of Competitive Advantage – How to Keep Your Strategy Moving as Fast as Your Business.
Rita will address:
- How competitive advantage is changing in today¹s hyper-competitive environment
- The warning signs that you are at risk for being disrupted
- A test to determine how well your organization is positioned to take advantage of transient advantages
- The six components of the new strategy playbook
- How to think about resource allocation, budgeting and discovery-driven growth