1. SHAPING THE CHARACTER OF
PUBLIC RELATION
 There are several factors combined to shape the
identity of public relations.
 Advances in industry: advances in industrial
technology made possible mass
production, distribution, and marketing of goods.
Advances in communication technology made it
possible to communicate more efficiently and
effectively with ever larger and more specific
audiences.
 Growth of the middle class: a growing middle class
, better educated and more aware of the world around
it , required information about people and

2. SHAPING THE CHARACTER OF
PUBLIC RELATION
 Growth of organizations: a business ,organized
labor ,and government grew bigger after world
war II ,the public saw them as more powerful and
more remote. As
, people were naturally curious and suspicious
about these that seemed to be influencing all
aspects of their lives

3. SHAPING THE CHARACTER OF
PUBLIC RELATION
 Better research tools: the development of
sophisticated research methodologies and statistical
techniques allowed the industry to know its
audiences better and to better judge the effectiveness
of public relations campaigns
 Professionalization: numerous national and
international public relations organizations helped
Professionalize the industry and clean up its
reputation

4. Thank you
Submitted By:
G . Hemalatha