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INNOVATION
Designing & producing disruptive brand experiences
50+ websites & apps from leading digital brands
1800+ employees
in 10 countries
#1 FRENCH DIGITAL MEDIA GROUP
90MMonthly Unique Visitors worldwide
3BMonthly Views on YouTube
9K+ talents & influencers, including some of the
most prominent YouTube celebrities
TURQUIE
FRANCE
ITALIE
MOYEN ORIENT
UK
ALLEMAGNE
ESPAGNE
BRÉSIL
USA
INTERNATIONAL PRESENCE
We help brands take fan engagement
to the next level
with native content & innovation
BRAND SERVICES
connecting innovation & passion.
INNOVATION by
We create rich, immersive experiences for major brands
"EXPERIENCES BUILD RELATIONSHIPS,
AND RELATIONSHIPS BUILD BRANDS"
CONNECTING INNOVATION & PASSION
Producing disruptive content & experiences
Creating dedicated labs & accelerators
Designing new, innovative & creative concepts
Monitoring & advising on new technologies
Launching projects that meet your targets
Introducing passionate start-ups & entrepreneurs
PRODUCING DISRUPTIVE CONTENT & EXPERIENCES
AR – Augmented Reality
Chatbots
VUI – Voice-user interface
AI – Artificial
Intelligence
VR – Virtual Reality
New forms of
commerce
VIRTUAL REALITY
Creating immersive
brand experiences
by
• Jan 2016 data : 25M+ Cardboard app downloads
• $2B+ raised by industry startups in the past 2 years
VR : A TRENDING TOPIC
Major brands
use VR
to engage audiences
FORMATS
Smartphone
Google Cardboard
Samsung Gear VR
Oculus Rift / HTC Vive
CHATBOTS
Driving conversion & engagement
on Messenger with endless possibilities
by
BOTS : A NEW FORM OF BRAND
COMMUNICATION
2015 saw a major shift : consumers now
use messaging apps more than social
networking apps.
Conversational apps allow users to
access all kinds of services thanks to new
user interfaces.
Consumers use text more than voice to communicate : Facebook Messenger
has more users than Skype.
WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION
We make disruptive experiences that match your targets to engage,
acquire & make loyal
We create brand content to convey your brand’s image across your
digital assets : websites, mobile apps – corporate & B2C, social networks,
messaging apps
We develop SEO to emphasize your brand’s innovation strategy
We audit your targets’ online conversations to measure impact & ROI
OUR UNIQUE “SAVOIR-FAIRE” : TELLING STORIES
- thanks to our Production, Publishing, Social Publishing & SEO
departments
WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION
OUR UNIQUE “SAVOIR-FAIRE” : MAKING INNOVATION RELATABLE
- thanks to our unparalleled network of Influencers & Talents*
*3B monthly YouTube views, 360 millions subscribers
MILLENNIALS
We attach YouTube celebrities, bloggers, vloggers & experts to your
brand’s disruptive experience
• on various themes : fashion, beauty, gaming, entertainment, food,
lifestyle…
• according to your target audience :
WOMEN FOODISTAS GAMERS /E-SPORTS FANS…
We broadcast & showcase brand
experiences on our group’s digital
assets thanks to disruptive formats : 360
video pre-roll w/ custom end-cards,
360 photo/video mobile interstitials,
native chatbots, …
OUR UNIQUE “SAVOIR-FAIRE” : PROMOTING INNOVATION
- thanks to the power of Webedia’s network of sites & apps
We promote brand experiences in
native formats : articles, videos, photos,
native advertising, …
WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION
THANK YOU
GET IN TOUCH !
Thibault Mathieu | Head of Creative Innovation
thibault.mathieu@webedia-group.com
+33 6 43 06 78 85

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Designing Disruptive Experiences for Brands

  • 1. INNOVATION Designing & producing disruptive brand experiences
  • 2. 50+ websites & apps from leading digital brands 1800+ employees in 10 countries #1 FRENCH DIGITAL MEDIA GROUP 90MMonthly Unique Visitors worldwide 3BMonthly Views on YouTube 9K+ talents & influencers, including some of the most prominent YouTube celebrities
  • 4. We help brands take fan engagement to the next level with native content & innovation BRAND SERVICES
  • 5. connecting innovation & passion. INNOVATION by
  • 6. We create rich, immersive experiences for major brands "EXPERIENCES BUILD RELATIONSHIPS, AND RELATIONSHIPS BUILD BRANDS"
  • 7. CONNECTING INNOVATION & PASSION Producing disruptive content & experiences Creating dedicated labs & accelerators Designing new, innovative & creative concepts Monitoring & advising on new technologies Launching projects that meet your targets Introducing passionate start-ups & entrepreneurs
  • 8. PRODUCING DISRUPTIVE CONTENT & EXPERIENCES AR – Augmented Reality Chatbots VUI – Voice-user interface AI – Artificial Intelligence VR – Virtual Reality New forms of commerce
  • 10. • Jan 2016 data : 25M+ Cardboard app downloads • $2B+ raised by industry startups in the past 2 years VR : A TRENDING TOPIC
  • 11. Major brands use VR to engage audiences
  • 13. CHATBOTS Driving conversion & engagement on Messenger with endless possibilities by
  • 14. BOTS : A NEW FORM OF BRAND COMMUNICATION 2015 saw a major shift : consumers now use messaging apps more than social networking apps. Conversational apps allow users to access all kinds of services thanks to new user interfaces. Consumers use text more than voice to communicate : Facebook Messenger has more users than Skype.
  • 15.
  • 16. WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION We make disruptive experiences that match your targets to engage, acquire & make loyal We create brand content to convey your brand’s image across your digital assets : websites, mobile apps – corporate & B2C, social networks, messaging apps We develop SEO to emphasize your brand’s innovation strategy We audit your targets’ online conversations to measure impact & ROI OUR UNIQUE “SAVOIR-FAIRE” : TELLING STORIES - thanks to our Production, Publishing, Social Publishing & SEO departments
  • 17. WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION OUR UNIQUE “SAVOIR-FAIRE” : MAKING INNOVATION RELATABLE - thanks to our unparalleled network of Influencers & Talents* *3B monthly YouTube views, 360 millions subscribers MILLENNIALS We attach YouTube celebrities, bloggers, vloggers & experts to your brand’s disruptive experience • on various themes : fashion, beauty, gaming, entertainment, food, lifestyle… • according to your target audience : WOMEN FOODISTAS GAMERS /E-SPORTS FANS…
  • 18. We broadcast & showcase brand experiences on our group’s digital assets thanks to disruptive formats : 360 video pre-roll w/ custom end-cards, 360 photo/video mobile interstitials, native chatbots, … OUR UNIQUE “SAVOIR-FAIRE” : PROMOTING INNOVATION - thanks to the power of Webedia’s network of sites & apps We promote brand experiences in native formats : articles, videos, photos, native advertising, … WEBEDIA’S EXPERTISE AT THE SERVICE OF INNOVATION
  • 19. THANK YOU GET IN TOUCH ! Thibault Mathieu | Head of Creative Innovation thibault.mathieu@webedia-group.com +33 6 43 06 78 85