Mobile marketing has become integral part of overall marketing campaign. 2016 will be a big year for mobile ecommerce, lets check out the 7 mobile marketing trends which will shape the future of mobile marketing.
2. 1 Rise of video ads
Video ads are becoming more popular with
devises getting bigger and better. New
smart phone models are offering high
quality screen resolutions and this can be a
great opportunity for video ads.
By 2019, the gap between desktop and
mobile spending will widen by more than
40%. Desktop spending (as a percentage of
overall digital spend) will drop from 51.0%
to 30.3% while mobile rises from 49% to
69.7%.
3. Rise of video ads
2 3
App Install Ads ROI Tracking
Several brands are investing on
display advertisement on popular
mobile apps. The trend is just not
confined to promoting the brand but
gives the opportunity to target
specific user bases.
App Install Ads currently make up
8.7% of mobile ad spend.
Data and information continues to
play a defining role in 2016. ROI
tracking has been helping brands to
come up with more strategic
campaigns for their product lines.
70% of mobile searches lead to
action on a website within one hour
of when the search was conducted.
4. 4
Interactive mobile advertisements
Interactive advertisements have the potential to take user engagement and
acquisition to a much higher level. Ads that create a platform of interaction
with customers feel more refreshing that traditional advertisement that
merely put the selling points in place.
5. Rise of video ads
In app promotions Rise of native ads
In-app promotions have become a
more mature way of selling
campaigns. In app promotion is
among the few ways in which ads are
served to the appropriate audience
with the help of programs.
Mobile now accounts for 44.8% of ad
impressions, 50% of clicks, 46% of
spend and 43% of conversions.
Another important trend in the
mobile marketing world is the rise of
native advertising. Ads here take the
form of videos, Infographics and
blogs and are aimed to inform the
audience rather than push a product.
55% of marketers have increased
their native ad budgets in 2015.
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6. 7 Use of behavioral data
Mobile marketers have become more data dependent today. They are
investing more resources in understanding the behavioral patterns of the
audience than ever before. The aim is to create campaigns that match
with the audience’s understanding and expectations.