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Non-boring, Fluff-free Strategies for Marketing and
Promoting Your Business
Expanding Your Network: The Art of Digital Schmoozing
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Today’s Game Plan
• A Little Data
• A Quick Story
• Characteristics of Successful Schmoozers
• Q&A
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Where Do These Smarter, Faster,
Cheaper Strategies Come From?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is a Big Network Valuable?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
BIG Network
Not Really Engaged
BIG Network
Very Engaged
SMALL Network
Not Really Engaged
SMALL Network
Very Engaged
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
It isn’t about technology.
It is about relationships with people.
Dumber, Slower, Expensive Approach to Digital Schmoozing
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Takeaways
• Gave first.
• Asked for nothing in return.
• Ended up in a mutually beneficial relationship
where we now help each other.
• Oh, and we are friends.
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Characteristics of Successful Digital Schmoozers
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Selectively Present
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Show Their Faces
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Share Valuable Content
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Promote Others More Than Themselves
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Helpful On Their Own Sites and Social Media Sites
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Consistent
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Tastefully Promote
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Masters of Small Talk
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Introduce and Vamoose!
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Take the Relationship Further
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Not Afraid to Expand Networks and Meet New People
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Grow Bigger Ears
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Schmooze Randomly
Carve out schmoozing time daily.
Do one giving action a day and watch how
your network grows.
Final Advice?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

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Expanding Your Network: The Art of Digital Schmoozing

  • 1. Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Expanding Your Network: The Art of Digital Schmoozing David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 2. Today’s Game Plan • A Little Data • A Quick Story • Characteristics of Successful Schmoozers • Q&A David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 3. Where Do These Smarter, Faster, Cheaper Strategies Come From? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 5. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 6. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 7. Is a Big Network Valuable? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 8. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com BIG Network Not Really Engaged BIG Network Very Engaged SMALL Network Not Really Engaged SMALL Network Very Engaged
  • 9. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com It isn’t about technology. It is about relationships with people.
  • 10. Dumber, Slower, Expensive Approach to Digital Schmoozing David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 11. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 12. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Takeaways • Gave first. • Asked for nothing in return. • Ended up in a mutually beneficial relationship where we now help each other. • Oh, and we are friends.
  • 13. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Characteristics of Successful Digital Schmoozers
  • 14. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Selectively Present
  • 15. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Show Their Faces
  • 16. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Share Valuable Content
  • 17. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Promote Others More Than Themselves
  • 18. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Helpful On Their Own Sites and Social Media Sites
  • 19. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Consistent
  • 20. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Tastefully Promote
  • 21. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Masters of Small Talk
  • 22. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Introduce and Vamoose!
  • 23. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Take the Relationship Further
  • 24. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Not Afraid to Expand Networks and Meet New People
  • 25. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Grow Bigger Ears
  • 26. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Schmooze Randomly
  • 27. Carve out schmoozing time daily. Do one giving action a day and watch how your network grows. Final Advice? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com