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Non-boring, Fluff-free Strategies for Marketing and
Promoting Your Business
Expanding Your Network: The Art of Digital Sch...
Today’s Game Plan
• A Little Data
• A Quick Story
• Characteristics of Successful Schmoozers
• Q&A
David Siteman Garland –...
Where Do These Smarter, Faster,
Cheaper Strategies Come From?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterC...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is a Big Network Valuable?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
BIG Network
Not Really Engaged
BIG Network
Very Eng...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
It isn’t about technology.
It is about relationship...
Dumber, Slower, Expensive Approach to Digital Schmoozing
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheape...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Takeaways
• Gave first.
• Asked for nothing in retu...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Characteristics of Successful Digital Schmoozers
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Selectively Present
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Show Their Faces
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Share Valuable Content
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Promote Others More Than Themselves
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Helpful On Their Own Sites and Social Media Sites
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Consistent
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Tastefully Promote
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Masters of Small Talk
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Introduce and Vamoose!
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Take the Relationship Further
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Not Afraid to Expand Networks and Meet New People
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Grow Bigger Ears
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Schmooze Randomly
Carve out schmoozing time daily.
Do one giving action a day and watch how
your network grows.
Final Advice?
David Siteman ...
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Expanding Your Network: The Art of Digital Schmoozing

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http://www.therisetothetop.com This presentation is adapted from a chapter in my upcoming book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business being released on December 7th

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Expanding Your Network: The Art of Digital Schmoozing

  1. 1. Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Expanding Your Network: The Art of Digital Schmoozing David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  2. 2. Today’s Game Plan • A Little Data • A Quick Story • Characteristics of Successful Schmoozers • Q&A David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  3. 3. Where Do These Smarter, Faster, Cheaper Strategies Come From? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  4. 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  5. 5. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  6. 6. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  7. 7. Is a Big Network Valuable? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  8. 8. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com BIG Network Not Really Engaged BIG Network Very Engaged SMALL Network Not Really Engaged SMALL Network Very Engaged
  9. 9. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com It isn’t about technology. It is about relationships with people.
  10. 10. Dumber, Slower, Expensive Approach to Digital Schmoozing David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  11. 11. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  12. 12. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Takeaways • Gave first. • Asked for nothing in return. • Ended up in a mutually beneficial relationship where we now help each other. • Oh, and we are friends.
  13. 13. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Characteristics of Successful Digital Schmoozers
  14. 14. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Selectively Present
  15. 15. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Show Their Faces
  16. 16. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Share Valuable Content
  17. 17. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Promote Others More Than Themselves
  18. 18. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Helpful On Their Own Sites and Social Media Sites
  19. 19. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Consistent
  20. 20. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Tastefully Promote
  21. 21. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Masters of Small Talk
  22. 22. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Introduce and Vamoose!
  23. 23. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Take the Relationship Further
  24. 24. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Not Afraid to Expand Networks and Meet New People
  25. 25. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Grow Bigger Ears
  26. 26. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com Schmooze Randomly
  27. 27. Carve out schmoozing time daily. Do one giving action a day and watch how your network grows. Final Advice? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

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