Generating Buzz Through Bloggers & New Media Sources By David Siteman Garland

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Presentation by David Siteman Garland author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business at a recent RISE Lunch in St. Louis, Missouri

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Generating Buzz Through Bloggers & New Media Sources By David Siteman Garland

  1. 1. Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business Generating Buzz Through Bloggers and New Media Sources David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  2. 2. Today’s Game Plan <ul><li>Couple Stories </li></ul><ul><li>Lessons </li></ul><ul><li>Tips for You to Maximize Blogger Relations </li></ul><ul><li>Mistakes to Avoid </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  3. 3. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  4. 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  5. 5. Major Takeaways <ul><li>They approached bloggers as a trusted resource and not as a product pusher. </li></ul><ul><li>Size and numbers are overrated. Everyone in your niche matters. </li></ul><ul><li>Online is about engagement. </li></ul><ul><li>Bloggers aren’t just writers. </li></ul><ul><li>It isn’t about your product. It is about a topic/interest/passion. </li></ul><ul><li>Bloggers and new media sources laser cut a niche. </li></ul><ul><li>Bloggers and new media sources are influential. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  6. 6. So, how can you do this? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  7. 7. First, here are a few concrete principles of smarter, faster, cheaper , as opposed to dumber, slower, and expensive . David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  8. 8. vs David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  9. 9. Smarter, Faster, Cheaper Strategies… <ul><li>Cost little to no money up-front, compared to traditional campaigns. </li></ul><ul><li>Put more weight on creativity, experimentation, and effort. </li></ul><ul><li>Take time and participation. You have to want it. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  10. 10. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  11. 11. So, again, how can you do this? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  12. 12. Understand Blogger Motivations David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  13. 13. Identify <ul><li>Use http://search.twitter.com and look for topics. </li></ul><ul><li>Alltop.com </li></ul><ul><li>Pay attention as you link around. </li></ul><ul><li>Use http://blogsearch.google.com and look for topics. </li></ul><ul><li>MediaOnTwitter.com </li></ul><ul><li>Google </li></ul><ul><li>In-Person </li></ul><ul><li>TIP: Search for fringe bloggers and up-and-comers. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  14. 14. Participate and Help <ul><li>BONUS: Use your content as a handshake and offer something. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  15. 15. When the Time Is Right… <ul><li>Approach with an idea. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  16. 16. What might your idea be? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  17. 17. A Little Bribing <ul><li>Give it away for free. </li></ul><ul><li>Don’t require an obligation or you will look like a jerk. </li></ul><ul><li>Only pitch products to big blogs, and make it personal. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  18. 18. Guest Post, Not Pitch Fest <ul><li>Provide valuable content. </li></ul><ul><li>Show examples. </li></ul><ul><li>BONUS: Write it first, or approach with ideas. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  19. 19. JV-Affiliate <ul><li>It works like this: </li></ul><ul><ul><li>% </li></ul></ul><ul><ul><li>Deal to readers. </li></ul></ul><ul><ul><li>Kick back to the blogger. The blogger will disclose this. </li></ul></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  20. 20. Sponsorships <ul><li>See what you can get. </li></ul><ul><li>Go beyond banner ads. </li></ul><ul><li>Bloggers will work their asses off for you. </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  21. 21. How To Piss Off Bloggers & New Media Sources 6 Rookie Mistakes David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  22. 22. 1. Pitch without any kind of relationship. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  23. 23. 2. Not knowing the material. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  24. 24. 3. Assuming everyone is the same. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  25. 25. 4. Using the wrong contact method. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  26. 26. 5. Press releases don’t fly. Personal outreach does. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  27. 27. 6. Going for the one night stand. Build the relationship before you need it. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  28. 28. One Final Tip… Grow a bigger mouth. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  29. 29. Wrapping It Up… This is something you can start today and build that foundation for the future. Eyeballs are continuing to shift this way. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

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