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Watch the Video Presentation
       Of This Report At:

http://CoolOnlineCash.com/tips-for-buying-solo-ads/
Solo ads are a good way to
 get really targeted traffic

• Easy process to buy a solo mailing

• You can get a lot of sign ups fast
A Solo Ad is where you
pay someone who has a list
 to email their subscribers
and "recommend" your offer
Solo ads are really
  HOT right now

• Very targeted for the
Internet Marketing niches

• They’re easy to do
Now It’s A Sellers Market

• Prices have skyrocketed

• Overall quality of lists is lower
There are solo ad vendors
with great mailing lists, but
it's getting more expensive
They actually work better
when you send people to a
      squeeze page
Solo ad sellers usually
 PREFER it as long as you
provide some type of value
Usually solo sellers
  GUARANTEE a certain
number of visitors(clicks) to
      your website
You can monetize the list
building process by putting
in a One Time Offer/Upsell
   right after the opt-in
But there are a few things to
keep in mind and even some
  things to watch out for!
You'll notice almost
everyone "Guarantees"
         clicks...
That is,
 Clicks through to the link
you give them in your email
      "swipe copy"...
Your swipe copy refers to the
 email you give the solo ad
 vendor to send to their list
Your solo ad swipe
  should be pretty short
     and to the point

• Not trying to sell the product

• Just trying to get them to click
through the link
Hopefully, they'll use what
     you give them
But lots of times solo ad
vendors won't use your
      swipe at all...
So what happens is...

Instead of sending out YOUR
 swipe, they send out a very
    GENERIC swipe like:
"Hey, Here is a fantastic
resource for you, Click The
       Link Below"
And your link gets added into
 some link rotator software
    with a bunch of other
marketer's links so they can
sell more solo ads all at once
They send you traffic, but
now it's very untargeted...
They may even send traffic
  from sources other than
their own lists like safelists
    and traffic exchanges
      (JUNK Traffic!!)
Remember, they guarantee
  clicks, not conversions
Sometimes they'll send you a
 bunch of Exit Pop traffic...

     Which is TOTALLY
       Untargeted!
Yes, they are into Internet
 Marketing in general so
  your offer might still
      interest them…
BUT they weren't looking for
   to solve that specific
 problem at the time they
      saw your offer
When people read your swipe
 email and click through…

You know they’re interested in
 solving that specific problem
       (Most of the time)
Sometimes they don't use
 your swipe so they can jam
your link in with three or four
 other marketers all together
        in one email…
So they're selling many solo
 ads at once, by only sending
ONE email to their list (IF they
   even send it to their list)
Even worse, your clicks could
 come from subscribers that
have just opted in to someone
    else’s squeeze page…

 And are being offered extra
  "bonuses" on a thank you
 page or in a follow up email
           message
And you end up being "bonus
   link #3" out of the four
 "bonus" links on someone's
       Thank You Page!
Yikes!
The result is you get
completely untargeted people
clicking through a "blind" link
   that just says "bonus #3"
     (or something similar)
They don't even have ANY clue
 as to what your offer is until
 they click through and see it
And those count as the clicks
that you bought from the solo
          ad seller!!
They might even opt-in
  because your offer looks
 "interesting" or whatever

But they weren't specifically
  looking for what you're
       giving away…
They just happened across it
  and said, "ok" because it
 doesn't cost them anything
And this traffic ALWAYS
converts below average...
Also, they may have already
had to optin to AT LEAST one
 squeeze page offer before
   they even get to yours!
Believe it or not, it's all
  considered to be NORMAL,
Standard Operating Procedure
      for solo ad sellers
Which is kind of messed up if
you ask me, but that's the way
     it works out there…

Depeneding on who you go to
   for a solo ad mailing.
Everyone who sells solo
  mailings to their list is
        different,

And there are lots of great
  solo sellers out there
So here's what you CAN
 do to protect yourself:
So here's what you CAN
  do to protect yourself:

1. Ask what lists they send your
   ad to and go subscribe to it
So here's what you CAN
  do to protect yourself:

1. Ask what lists they send your
   ad to and go subscribe to it

2. Ask them if they’ll use the
   "email swipe" you provide, and
   how much theychange it.
If the person you are buying
   the solo ad from does not
     want to give you this
information, I'd say it's best to
  move on and don't buy from
             them.
Also, one of the most
 important things to ask is if
they send the solo out to their
  BUYER list as well as their
         propect list.
There are many honest and
reliable vendors who want to
 maintain a solid reputation.
Reputation is very important
in the solo ad selling world.

That word of mouth credibility
       is all they have
And it's the best kind of
 credibility when lots of
successful marketers say
  your solo ads rock…
Sign Up To Get My Best
 Internet Marketing Tips
       For Free At:

http://CoolOnlineCash.com

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Tips For Buying Solo Ads

  • 1. Watch the Video Presentation Of This Report At: http://CoolOnlineCash.com/tips-for-buying-solo-ads/
  • 2. Solo ads are a good way to get really targeted traffic • Easy process to buy a solo mailing • You can get a lot of sign ups fast
  • 3. A Solo Ad is where you pay someone who has a list to email their subscribers and "recommend" your offer
  • 4. Solo ads are really HOT right now • Very targeted for the Internet Marketing niches • They’re easy to do
  • 5. Now It’s A Sellers Market • Prices have skyrocketed • Overall quality of lists is lower
  • 6. There are solo ad vendors with great mailing lists, but it's getting more expensive
  • 7. They actually work better when you send people to a squeeze page
  • 8. Solo ad sellers usually PREFER it as long as you provide some type of value
  • 9. Usually solo sellers GUARANTEE a certain number of visitors(clicks) to your website
  • 10. You can monetize the list building process by putting in a One Time Offer/Upsell right after the opt-in
  • 11. But there are a few things to keep in mind and even some things to watch out for!
  • 12. You'll notice almost everyone "Guarantees" clicks...
  • 13. That is, Clicks through to the link you give them in your email "swipe copy"...
  • 14. Your swipe copy refers to the email you give the solo ad vendor to send to their list
  • 15. Your solo ad swipe should be pretty short and to the point • Not trying to sell the product • Just trying to get them to click through the link
  • 16. Hopefully, they'll use what you give them
  • 17. But lots of times solo ad vendors won't use your swipe at all...
  • 18. So what happens is... Instead of sending out YOUR swipe, they send out a very GENERIC swipe like:
  • 19. "Hey, Here is a fantastic resource for you, Click The Link Below"
  • 20. And your link gets added into some link rotator software with a bunch of other marketer's links so they can sell more solo ads all at once
  • 21. They send you traffic, but now it's very untargeted...
  • 22. They may even send traffic from sources other than their own lists like safelists and traffic exchanges (JUNK Traffic!!)
  • 23. Remember, they guarantee clicks, not conversions
  • 24. Sometimes they'll send you a bunch of Exit Pop traffic... Which is TOTALLY Untargeted!
  • 25. Yes, they are into Internet Marketing in general so your offer might still interest them…
  • 26. BUT they weren't looking for to solve that specific problem at the time they saw your offer
  • 27. When people read your swipe email and click through… You know they’re interested in solving that specific problem (Most of the time)
  • 28. Sometimes they don't use your swipe so they can jam your link in with three or four other marketers all together in one email…
  • 29. So they're selling many solo ads at once, by only sending ONE email to their list (IF they even send it to their list)
  • 30. Even worse, your clicks could come from subscribers that have just opted in to someone else’s squeeze page… And are being offered extra "bonuses" on a thank you page or in a follow up email message
  • 31. And you end up being "bonus link #3" out of the four "bonus" links on someone's Thank You Page!
  • 33. The result is you get completely untargeted people clicking through a "blind" link that just says "bonus #3" (or something similar)
  • 34. They don't even have ANY clue as to what your offer is until they click through and see it
  • 35. And those count as the clicks that you bought from the solo ad seller!!
  • 36. They might even opt-in because your offer looks "interesting" or whatever But they weren't specifically looking for what you're giving away…
  • 37. They just happened across it and said, "ok" because it doesn't cost them anything
  • 38. And this traffic ALWAYS converts below average...
  • 39. Also, they may have already had to optin to AT LEAST one squeeze page offer before they even get to yours!
  • 40. Believe it or not, it's all considered to be NORMAL, Standard Operating Procedure for solo ad sellers
  • 41. Which is kind of messed up if you ask me, but that's the way it works out there… Depeneding on who you go to for a solo ad mailing.
  • 42. Everyone who sells solo mailings to their list is different, And there are lots of great solo sellers out there
  • 43. So here's what you CAN do to protect yourself:
  • 44. So here's what you CAN do to protect yourself: 1. Ask what lists they send your ad to and go subscribe to it
  • 45. So here's what you CAN do to protect yourself: 1. Ask what lists they send your ad to and go subscribe to it 2. Ask them if they’ll use the "email swipe" you provide, and how much theychange it.
  • 46. If the person you are buying the solo ad from does not want to give you this information, I'd say it's best to move on and don't buy from them.
  • 47. Also, one of the most important things to ask is if they send the solo out to their BUYER list as well as their propect list.
  • 48. There are many honest and reliable vendors who want to maintain a solid reputation.
  • 49. Reputation is very important in the solo ad selling world. That word of mouth credibility is all they have
  • 50. And it's the best kind of credibility when lots of successful marketers say your solo ads rock…
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