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Moving From Print to Web: Interaction Design, Planning and Presentation

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Jose Caballer speaks at AIGA LA & Abobe Print to Web Part 3 Lecture Series (Thursday, July 22, 2010 at Downtown Independent Theatre)

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Moving From Print to Web: Interaction Design, Planning and Presentation

  1. 1. AIGA LA & Print to Web Part 3: Planning & Presentation @josecaballer
  2. 2. Jo se
  3. 3. I am a web designer
  4. 4. Born Digital
  5. 5. Question: What are your Challenges in Planning websites?
  6. 6. A Story in 3 Parts
  7. 7. Part 1: In the Beginning
  8. 8. Question: Why is web design so different than brochures, posters, books and other print?
  9. 9. 1996
  10. 10. Part 2: The Birth of User Experience
  11. 11. Business Creative Tech Marketing ROI RGB USP SQL
  12. 12. Part 3: The Firsts Steps
  13. 13. The Dorktionary TM 1. The Usability Audit What works, what doesn’t Who are they? Age, gender, income, occupation - What motivates 2. User Personas / Profiles them, their story 3. User Stories What will the user do on the site 4. Site Map Give me a macro picture of this thing Where are the components, features and functionality located on a 5. Wire Frames screen? 6. The Creative Brief What should this site look like What does the general look and feel look like - without making an actual 6. Site Scapes page. 7. Prototypes Lets do a quick and dirty proof of our idea 8. Detailed Mockups Down to the pixel designs of a page on the site. 15
  14. 14. Closing Thoughts
  15. 15. The Average Hourly Rate of a UX Designer in L.A. is between $75 & $125/hr.
  16. 16. I have been designing websites for almost 15 years and I have never coded a website for a client.
  17. 17. Programmers and Business people are just as scared of you than you are of them.
  18. 18. Being really good at print makes you a hot commodity in web design.
  19. 19. 3 things between you and a successful print to web transition are: 1. Knowing the formats 2. Understanding user experience 3. Don’t be afraid of Techies
  20. 20. Business Creative Tech Marketing ROI RGB USP SQL
  21. 21. VE Coming This Fall: COMING THIS FALL: GROOP CREATI TM VE BUSINE SS GROOP SKOOL HYPER SKOOL COLLABORATION GROOP WEEKEND WORKSHOPS COMING TM MARKE TING SKOOL GROOP THIS FALL COLLAB SKOOL HYP CAL WEEKE ORATION TECHNI CAL ND WOR CREATIVE KSH CO GROOP BUSINESS TM GR SKOOL CO WE MARKETING TECHNICAL
  22. 22. Thank You. @josecaballer

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