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5 ways to improve restaurant mobile marketing
1. 5 Ways to Improve
Restaurant Mobile
Marketing
S
2. Why should you invest in mobile?
S 50% of all website traffic will be coming from mobile in 2014
S 95% of your competitors don’t have mobile sites
S 81% of consumers search for a restaurant via mobile devices
S 70% of customers say it's important for restaurant menus to be
mobile friendly
3. 1. Mobile Websites for Restaurants
S The best place to start how to start mobile presence
S Have a faster load time and the design will be “thumb”
compatible
S Intent of mobile customers:
S
Placing an order
S
Making a reservation
S
Getting directions
S
Check opening hours
S
Viewing the menu
4. What a mobile website needs
S The navigation menu (Home, Menu, Contact Us) should
be one of the first things a mobile visitor sees.
S Online reservation button
S “Tap-to-Call” phone number
S Displaying a map that shows your restaurant’s location
S Online menu optimized for website (not in PDF)
S Clearly visible business hours
5. 2. Google places & Google+
S Local business listing tool
S Top listed in Google Maps and Google Search
S Easy to add reviews for your restaurant
S Manage your reputation - answer to customers
questions and respond to online reviews
6. 3. Mobile Check-ins
S Foursquare, Facebook, Google+
S Viral social media campaign – sharing customers experience
S Your restaurant is displayed to all customer’s friends
S Encourage Check-Ins:
S Offer special discount
S Reward them with free item
S Loyalty reward for repeated costumers
7. 4. Mobile Search
S Targeting customers in your neighborhood
S Select specific area around your restaurant
S Pick the best time of the day to attract more clients
S Show your current promotion
S Target clients by age, gender, hobbies, etc.
8. 5. Mobile App
S Notifications to keep in touch with your clients
S Provide everyday specials and complete menu
S Include reservation system with interactive calendar
S Contact information with “click-to-call” buttons
S Share special deals with customers e.g.
discount, events, etc.