Twitter Dee, Twitter Dumb is an end-of-semester group tracking project where students track groups, teams, individuals of their choice in their social media use.
1. BEA IGNITE
Max Utsler
University of Kansas
Twitter Dee Big Guys
2.
3. WHO DID WE CHOOSE? WHY?
Dick Vitale
“Big Guy,” one of a kind
Erin Andrews
THE woman in sport broadcast celebrity status
Dana O‟Neil
Not as recognizable, but still credible
David Ubben
„Little guy‟ with credibility & but „celebrity‟
4. THE BREAK DOWN
Fan base
# of Tweets
Most frequent subject of media content.
Tone (conversational, traditional)
Other social media & media outlets
In general,: how do the big media
players compare to the little guys?
5. DICKIE V, AWESOME BABY!
Fan base: College sports fans, ESPN fans, Duke
# of Tweets: 31,862 (updated Tuesday)
Averages 10 tweets a day most include a pic
Most frequent subjects: Basketball, breaking
news and opinion
Tone: Impactful because he is educated and
writes traditional media but also comments
and reaches fans conversationally
Other outlets: Movies, Books, Philanthropy, t-
shirts, podcasts, polls, picks
winners, newsletter, foundation, photo, video,
and more.
2,071 Facebook friends– Personal
No Linkedin
6. WHAT ELSE DOES HE DO?
John Chaney, “You
can‟t get Dick Vitale
to say 15 words
without Duke coming
out of his mouth.”
http://www.hulu.co
m/watch/270993
SNL skit
8. ERIN ANDREWS
Fan base: Highly variable, extensive with an emphasis
on younger sports fans and men
# of Tweets: 10, 402
Most frequent subject of media content.: Sports,
Product Endorsements, Fashion, Personal,
Tone: Very conversational she talks about a wide variety
of subjects and she is also very entrepreneurial
Other outlets: Product
Endorsements, Movies, Television
appearances, ET, Good Morning
America, Commercials, Federal
Lawmaking, TrueBiotics
11. DANA O‟NEIL @ESPNDANAONEIL
“wife, mom, ESPN college hoops reporter”
Fan base: Incumbent college basketball fans
(die-hards, deep fans)
People who are interested in NCAA investigations
# of Tweets: 7,010
Most frequent subject of media content:
College basketball, NCAA investigations
& eligibility
Tone: Old-School traditional, “keep out of the spotlight” type
of reporter
Not focused on social media and branding, more focused on
telling the news
13. DAVID UBBEN @DAVIDUBBEN @ESPN_BIG12
Fan base: Big 12 fans and college football fans
# of Tweets: 19, 084
Most frequent subject of media content: Big 12
college football and opinion
Tone: Heavily opinionated and focused on
discussion (good or bad), engaging
Other outlets: Personal Mixed Media Blog (5,000
entries), Twitter, Facebook is personal, Chat
room Q&A‟s, 208 LinkedIn connections
14. WHAT ELSE DOES HE DO?
Because he recently graduated
(2009) he hasn‟t explored other
social media. He focuses on
writing rather than self-
promotion.
15. BIG PICTURE
We found that each subject revealed
personal and professional values and
aspirations through their respective
social media outlets.
Editor's Notes
Athletic Director and Head Coach : high school, college and NBAHe has been in movies, and written 9 books
where he sells tshirts, podcasts, polls, picks the teams he thinks will win, you can subscribe to a newsletter, donate to a foundation, photo, video, and more.
In 2011 Andrews worked with U.S. Senator Amy Klobuchar to enact a new federal anti-stalking law.
She grew up in New JerseyAttended Penn State and has been doing sports journalism for 20 yearsShe seems to look past the on-court stories of athletes and coaches and report on them as people
Blair Kirk. When he was growing up you spoke on behalf of the newspaper, now you speak on behalf of yourself. She is a board member for the United States Basketball Writers Association
Dick: Dick is basketball and sports crazy. He is not a showboat journalist. He loves sports and fans and wants to promote his involvement with his family, students, with his foundation and the things he believes in. He is professional. He carries his values through his idolation. Erin: Celebrity, shoes etc. Her content reaches further than sports and news and content. She promotes herself rather than her journalistic abilities. She is personable and family oriented. “Have you seen this show/game” etc. Entertainment savvy– DWTS– she wants to finish out her sports career and then move on to entertainment. She leaves her sports analysis at the office. Journalism is a segue (launch pad) for her entertainment career. She exploits her celebrity. Unlike the Kardshians, Erin found a professional way to associate herself with athletes and celebrities. Khloe used her marriage to Lamar to land herself a TV show lolz. She realized her assets and knows what can make money. In Dana’s case, she certainly acknowledges that she is not a “big” media player, nor does she want to beShe wants to be known for her the content and newsworthiness of her stories, not her flashy character and egoI think Dana is a great example of a level headed journalist who keeps the focus on the story, not herselfDave: New to the game, 28-30 years old, on a good track. His professional aspirations are still developing and it is obvious based on his social media involvement. Too soon to say where these aspirations will lead him. We found something different. We sought out to compare the old to the new and found four different types of journalists. Dick Vitale kind of fell into the journalism being a coach and an AD blah blah blah Erin Andrews is Erin Andrews Dana is all business and Dave is new to the game.