Social Media Overview-Bellagio Center Oct. 2011_v_final

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  • In terms of trusted sources of information, people we have never met but who communicate clearly and have a solid reputation have way outpaced relatives and friends. Think of them as *strangers with experience or expertise*. And advertising is in a distant 8 th place! Trip Advisor, Yelp, Travelocity, reviews on Web sites
  • Accelerate discovery and validation Accelerate and improve communication Enhance reputation and prospects Improve effectiveness Quickly improve products, services and processes Preserve and exploit all information
  • Social Media Overview-Bellagio Center Oct. 2011_v_final

    1. 1. Everything you always wanted to know aboutsocial media …but were afraid to askChristopher BishopBellagio CenterOct. 17, 2011
    2. 2. 2
    3. 3. 21st century communication has evolved from a tops-down, oneway interaction…to a conversation 2000 2011 3
    4. 4. The people formerly known as *the audience* are participating 4
    5. 5. Sources we trust have changed Trusted sources of information according to US Consumers, 1997 and 2007Source: eMarketer Bridge Ratings and University of Massachusetts 2007 Rated 1 (lowest) to 10 (highest) 5
    6. 6. What is the value of social media?•Share expertise•Find expertise•Self-promote•Make connections•Collaborate•Recommend•Communicate 6
    7. 7. ToolsPrimary LinkedIn – professional networking, discussion groups Twitter – microblogging, sharing information, perspective YouTube – video pieces, taggingSecondary Blogs – personal commentary Flickr – pictures, images, tagging Facebook – recreational, personal-friends, familyUp and coming Google+ - technorati, digerati 7
    8. 8. Paul and I discussed a topic over breakfast...and I tweetedabout it... Photo credit: Ms. Hilary Charlesworth 8
    9. 9. Rob Garris then retweeted it... 9
    10. 10. Paul then sent me a URL for a story about the workdoctors are doing in Africa with mobile phones...which Iretweeted 10
    11. 11. It was included in The Metanomics Daily 11
    12. 12. Twitter math is simple • I post a tweet… • My 400 followers see it and they each retweet…they may have 100 followers each • Each of their 100 followers then retweet… • Included in a twitter newspaper (Metanomics Daily has 1400 followers)12 Corporate Citizenship & Corporate Affairs
    13. 13. LinkedIn Pleated pants of social networks Digital CV Always current contact info Share your expertise Connect with colleagues Participate in groups 13
    14. 14. LinkedIn 14
    15. 15. LinkedIn 15
    16. 16. LinkedIn 16
    17. 17. LinkedIn 17
    18. 18. Discussion groups 18
    19. 19. Discussion groups 19
    20. 20. Twitter – mix it up: professional, personal, conversation 20
    21. 21. Twitter 21
    22. 22. Twitter 22
    23. 23. Twitter 23
    24. 24. Next StepsLinkedIn•Set up a LinkedIn page and keep it updated•Look for friends and colleagues and connect•Find a group(s) to join and weigh in when youfeel you have something to contributeTwitter•Establish a Twitter ID•Search for people with similar interests•Follow them!•Write your own tweets•Look for one to retweet•Send a DM (direct message) to someone 24

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